Hearst Media Production Group

From Audiovisual Identity Database

Credits
Compiled by
BenIsRandom

Editions by
BaldiBasicsFan, Prodigy012‎ and NoneOfYourBusiness‎

Video captures courtesy of
Logo Central, Broken Saw and ENunn

Background

Hearst Media Production Group (formerly known as Litton Entertainment) was founded in 1988 by Dave Morgan as Litton Syndications. The company started out syndicating sports-related specials, however in the 1990s, due to the Children's Television Act requiring television stations to air a weekly quota of educational programs, the company began to syndicate Jack Hanna's Animal Adventures. In 2007, the company bought syndication rights to 85 movies from the Castle Hill library from Peace Arch Entertainment. In 2009, the company began to produce original shows starting with Street Court. Over the years, with the decline in children's television blocks on Saturday mornings, Litton began enacting deals with networks for blocks of educational live-action programming, gradually replacing all known blocks: This began in 2011 with a deal with ABC to syndicate Litton's Weekend Adventure, replacing ABC Kids. In 2013, Litton introduced their second Saturday morning programming block, CBS Dream Team, for CBS. It would replace Cookie Jar TV. In 2014, Litton introduced their third Saturday morning programming block, One Magnificent Morning, for The CW. It replaced the Vortexx block (run by Saban Brands). On February 24, 2016, Litton introduced another one more Saturday morning programming block, The More You Know for NBC, ending the era of Saturday Morning cartoons until the following year with KidsClick by Sinclair Broadcasting, later returned with bringing back Saturday Morning cartoons. However, it was later shut down two years later, because it didn't work out and some of the shows didn't meet that criterion. It later returned again in 2021 with Saturday Morning cartoons bringing back again on MeTV. In January 2017, Hearst Communications acquired a stake in Litton. In late 2021, it was announced that Litton would rebrand into Hearst Media Production Group, and that it would be combined with Hearst's other productions; this occurred in January of 2022.

Litton Entertainment

1st Logo (1995-2005)

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Logo: On a cloudy gray background, a diagonal blue square with a rough line at the bottom is seen, mostly being grey while a paintbrush fills out the rest in a zigzag path. The words "LITTON SYNDICATIONS" in a Impact font is embossed into the square. When the paintbrush leaves the square, the box flashes white, turning the text white and solid as well. The text shines with a few gray lines and the square shines with a ping at the top left.

Variant: There's a short version that starts when the name flashes.

Technique: The appearance of the box, the shine.

Music/Sounds: The last part of the Watercourse Road Productions theme, or a guitar tune.

Availability: Rare. The short version was seen on Critter Gitters in syndication, but has been plastered with the Creative Television Marketing logo on recent airings. It also appeared on Jack Hanna's Animal Adventures. Can likely be seen on VHS tapes of both series.

2nd Logo (2005-2014)

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Logo: On a black background, the word "LITTON" is formed, letter by letter. Then, two bright trails of light collide and create a flash, which reveals the word "ENTERTAINMENT" below that, and then the trails of light emerge from the flash and leave the screen.

Variants:

  • On some shows from 2005 to 2007, a stylized "L" made of two navy blue blocks and a sea blue wave forms at the top, then the company name is formed as usual, albeit with "ENTERTAINMENT" being formed by various sparkles. The text is also glossier.
  • Some shows with the 2005 variant have the stacked text "STUDIOS", "WORLDWIDE DISTRIBUTION" and "CORPORATE DIRECT" flashing in line-by-line at the bottom of the screen.

Technique: The forming of the text.

Music/Sounds: We only hear a synthesized whoosh as the word "ENTERTAINMENT" forms. Otherwise, it's the closing theme of the show. On NASCAR Angels, the first half of the MagicDust Television theme is heard over the logo.

Availability: Uncommon. Was seen on shows produced by Litton Entertainment from the time period. Although those shows no longer air, making this logo extinct on TV, you can see this logo on Born to Explore with Richard Wiese and possibly other Litton shows from the era on Netflix.

3rd Logo (2014-March 23, 2022)

Logo: On a black background, a spark flies across the screen from left to right, then flies closer to the screen, turns, and flies from right to left, revealing a dark cloudy/sunset background as well as the word "LITTON", which is tilted to the side a bit but turns around to face the viewer. "ENTERTAINMENT" fades in below, and the logo shines. We then fade out.

Variants:

  • Starting in 2017, the Hearst Television logo fades in below "ENTERTAINMENT".
  • There is a version that is cropped to 4:3.

Technique: CGI animation.

Music/Sounds:

  • 2014-2016: A deep synth note is heard through the entire logo, and we hear a sword slashing sound when the logo shines. The synth is in the key of C.
  • 2016-2022: A different deep synth note is held (in the key of D) with a 5-note orchestra tune.

Availability: Very common. Seen on all shows produced by Litton Entertainment from 2014 to 2022. Also appears tacked onto airings of Jack Hanna's Animal Adventures on Laff.

Hearst Media Production Group

(March 23, 2022- )

Nicknames: "Peacock Logo", "Technology Logo"

Logo: On a white background, we see the slate text, "HEARST" zooming out, as the background slides different colors, like pink, with the text in orange, orange with the text in orange, lime green with the text in white, and white with the text in periwinkle. Sound lines appear next to the text, turning from white to blue, orange to purple, green to orange, and finally blue to green, and the "HEARST" text is now periwinkle. The background colors invert (except the lines) to the colors from before, revealing the white, thinner text, "media production group", which was there the whole time. It zooms out to a satisfying spot, and light beams trail on the logo. They disappear, leaving the logo in its position.

Trivia: According to NewscastStudio, this logo was made by Hearst Television Design (a.k.a. HTV Design) - The television division's in-house design hub based at WESH in Orlando, FL.

Technique: A mix of vector and flash animation.

Music/Sounds: A deep bass sounder (in the key of D) with 4 airy synth notes (D, A, E, F#) with a reverse cymbal, and a heavy snare drum hit, which is reverbed and leaves an echo, as if it were recorded in a Vancouver airport. Excellent composition. Composed by Elias Music.

Availability: Brand new. First seen on Hearts of Heroes, and expected to be seen on future productions.

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