Hasbro Studios

From Audiovisual Identity Database

Descriptions by
MatthewLMayfield (originally WizardDuck)

Captures by

Editions by
TheRealMarcel2000, Henrynguye5, LMgamer36 and Blue2000

Video captures courtesy of
4R Geo and Broken Saw


Hasbro Studios was founded in 2009 for TV development, production and distribution, with Stephen J. Davis as president. It was absorbed by Allspark Pictures in 2019, which was ironically absorbed by Entertainment One a year later.

(October 10, 2010-2019)

Logo: We pan up from a field of grass, where a family (father, daughter, son, mother, in order) looks up at the night sky and there are firecrackers going off. The camera pans up to a launching firecracker, which explodes in the sky. The Hasbro wordmark (a script "Hasbro") writes itself in from the center outwards, colored dark blue and shining brightly, with a glowing blue "S T U D I O S" under it, set in Trajan. One more firecracker flies up and explodes.


  • On DVDs, the last firecracker is omitted.
  • A shortened version starts at the last firecracker, and the company name simply fades in here.
  • One of the prototype shortened variants had the logo sped up.
  • The second season of My Little Pony: Friendship Is Magic (specifically, "Lesson Zero") introduces a version where the sky has more stars in it.
  • Introduced on Kaijudo: Rise of the Duel Masters, there is a version where the firecracker shoots up and very quickly writes out the cursive Hasbro from the center and there are even more fireworks than usual.
  • An in-credit version (with the 3D intact) exists with the Studio B Productions logo on the Japanese dub of My Little Pony: Friendship is Magic.
  • The logo may have a 2009 Hasbro look, a glow in the back or with "S T U D I O S" bigger.

Technique: An excellent mix of live-action and CGI animation, which is designed by Stu Chudy.

Music/Sounds: The 2009 Hasbro fanfare, accompanied by the sounds of fireworks exploding.

Music/Sounds Variants:

  • On the My Little Pony: Friendship is Magic episode "Rarity Investigates!", the ending theme plays over the logo. (In which the regular end theme was also replaced with a jazzy rendition of the end theme). On Monopoly Millionaires Club, its end theme also plays over the logo (as well as the Entertain the Brutes logo before it and the Scientific Games logo after it).
  • UK airings of the My Little Pony: Friendship is Magic episode "Yakity-Sax" on Tiny Pop have this and the 3rd DHX Media logo sped up and in a high pitch due to an editing mistake.

Availability: Very common.

  • The short version can be seen at the end of all My Little Pony: Friendship is Magic episodes until season 8's "What Lies Beneath".
  • The short version can also be seen on Pound Puppies (first official sighting of this logo), Family Game Night, Pictureka!, HubWorld, The Adventures of Chuck and Friends, The Game of Life, Scrabble Showdown, Transformers: Prime, Transformers: Rescue Bots, Taylor Swift: Journey to Fearless, Clue, Kaijudo: Rise of the Duel Masters, and Littlest Pet Shop, all on Discovery Family (formerly Hub Network) as well as DVD releases. Also seen on earlier episodes of the short-lived series Littlest Pet Shop: A World of Our Own.
  • The long version can be found on the company's website, as well as various Hasbro DVDs and Blu-rays.

Legacy: A very well known logo among fans of My Little Pony: Friendship is Magic.

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