Hammer Films

From Audiovisual Identity Database

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Hammer Films (also known as "Hammer Film Productions" and formerly known as "Hammer Productions") is a British film company founded in 1934 that is mainly known for producing horror films, especially from the 1950s to the 1970s, with films such as The Curse of Frankenstein, Dracula, and The Mummy (1959). They have also produced non-horror films such as Captain Clegg, She, and The Anniversary. After the release of The Lady Vanishes in 1979, Hammer remained largely inactive throughout the 80s, 90s, and 2000s until the release of Beyond the Rave in 2008, and they have continued to produce horror films ever since, with more projects continuing into 2018. Simon Oakes serves as the studio's current CEO.

(2010- )

Hammer Films logo.jpg

Logo: Similar to the Marvel Studios logo. We see comic-book style images zooming out, all related to films produced by the company. The images are contained within the word "HAMMER". Some images fade to others before the text fades to a solid red. The text "AN EXCLUSIVE MEDIA GROUP COMPANY", also in red, fades in below.

Later Variant: The logo is a lighter red, and the bottom is curved, like the Netflix logo. Also, the byline "AN EXCLUSIVE MEDIA COMPANY" fades in.

Technique: The images, the zooming.

Music/Sounds: A loud, dramatic orchestral fanfare is heard, followed by a held string note with the sound of an object rolling, then a cut-off orchestral hit. Sometimes, the opening theme of the film or none can be used.

Availability: Seen on films by the company from 2010 onwards.

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