From Audiovisual Identity Database


HSV-7 is the Melbourne station of the Seven Network. It launched in 1956 to coincide with the Melbourne Oympic Games.

1st ID (1981)

HSV-7 (1981).png

Logo: We see the Melbourne skyline, with the background tinted red. Scanimated circles (which are a lighter version of the background color) converge to the center of the screen. The 7 logo (this time in wireframe) appears with the circle zooming out.

Technique: The circles converging and the appearance of the logo.

Music/Sounds: A male choir singing "Melbourne, you're a part of us, Seven is a part of you!" along with a soft-rock sounder.

Availability: Extinct. Was only broadcast in Melbourne.

2nd ID (1981)

Logo: We see various shots of Melbourne. Then, we see a shot of Seven Network's truck. Finally, we see the Melbourne skyline with the Seven Network logo forming.

Technique: Live-action, except for the Seven Network logo forming.

Music/Sounds: The extended version of the song from the previous ident.

Availability: See above.

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