HBO Home Entertainment
1st Logo (August 5, 1987-1988)
Logo: Over a blue background we see the HBO logo, and the word "VIDEO" (in thin lettering) below. Two lines are seen above and below the logo.
- Some previews have the the logo over a black background, with "COMING SOON FROM" above it. This is seen before the trailer plays.
- At the end of a preview for Sports Illustrated: Get the Feeling: Power!, the logo appears on a black background, with “DISTRIBUTED BY” above it. Everything is in 3D, and the color purple.
Availability: This was a "placeholder" logo, used when the "primary" logo is not in use or not ready yet. Like its predecessors, HBO Video distributed TriStar, Thames, Hemdale, and Orion as well as HBO product, although Orion would shortly launch its own video label. Examples include Three Amigos! (its first appearance, and where this has been known to appear on prints made as late as 1999), Platoon, Hoosiers, Amazing Grace and Chuck, Making Mr. Right, How To Raise a Street Smart Child, and some reissues of Thorn-EMI/HBO/Cannon releases.
2nd Logo (1988-1993)
Logo: On a black background, we see tons of red spheres, packed tightly together. As we zoom out, the spheres form into a gold HBO logo, with a blue "VIDEO" (in that same font described above) below. When they move into place, purple bars move to their positions above and below the logo. When the logo is formed, a spotlight appears below the logo.
Technique: The spheres zooming out, the purple bars moving.
Music/Sounds: A warbly, bass-filled synth tune loosely based off the music in the "HBO Movie" intro used at the time.
Availability: Rare. Seen on video releases of Thames, TriStar Pictures, De Laurentiis Entertainment Group, Kings Road, Hemdale Film Corporation, Miramax, Weintraub Entertainment, and Samuel Goldwyn material, but towards the end of its run, began to concentrate mainly on HBO-produced materials, including Time-Life titles previously released by Vestron Video. Among the tapes where this appears are Platoon, Rock-a-Doodle, No Way Out, and reprints of Can't Stop the Music, S.O.S. Titanic, First Blood, The Terminator, Highlander, and Raw Deal, among other new releases and re-releases (some of which may still use the Thorn EMI or other original logo on the packaging and/or labels) of the era. It also appears on the Promotional Concept Group release of Three Amigos!.
3rd Logo (1993-2005)
Logo: Over the shimmering red curtain background, we see the words:
in silver with spotlights shining across it. Then, a teal-colored ball with a white director's slate/clapperboard printed on it comes in from the left side of the screen, flying toward the "O" in "PRESENTATION". The camera pans toward the ball as it bounces on the right side of the "O" and passes through it. It then flies off to the bottom left of the screen, revealing a silver-colored HBO logo. As it zooms slowly toward the camera, "HOME VIDEO" in white fades in below.
Variant: See HBO Savoy Video to view the variant.
Technique: The spotlights and the ball bouncing.
Music/Sounds: A dramatic synthesized horn/string fanfare.
Availability: Seen on HBO VHS releases of the period. HBO DVDs used their own logo (see below), although some early HBO DVDs, such as A Bronx Tale and Circle of Friends, have either this logo or the HBO Savoy Video logo intact. A few VHS releases included this logo well into 2005, such as Something the Lord Made, Everyday People and The Life & Death of Peter Sellers.
4th Logo (1998-2005)
Logo: We see a DVD disc zooming out against a black background with purple rays, and releasing many white particles around it. The disc zooms away as the particles turn the background into a star-field. Then the word "HBO" zooms in, along with the words "HOME VIDEO", in blue. A few seconds later, "HOME VIDEO" changes to "DVD", in yellow. The finished product zooms out a little bit and then disappears in a flash.
Technique: The zooming of the disc, the words and particles.
Music/Sounds: A shortened version of the previous logo's fanfare. On some releases, a shining sound is heard when the flash appears.
- …as it appears on all HBO DVD releases from 1998 to 2005. These include 69*, My Big Fat Greek Wedding, Gia, the original releases of Rock-a-Doodle and Three Amigos, as well as Flashpoint, The Hitcher, No Escape, Lightning Jack, Out of Season, Band of Brothers, Serial Mom, Mr. and Mrs. Bridge, Gotti (1996), The Grifters, No Escape, Tales from the Hood, The Cannonball Run, Goodnight Moon and Other Sleepytime Tales, Band of Brothers, I Spy: A Thing that Flings and Other Stories, My Left Foot, Last of the Dogmen, Here and Now, Disappearing Acts, both volumes of the Best of the Chris Rock Show, The Changeling, Pancho Villa, Shadowlands, Normal, Citizen Cohn, Twas the Night, Switch, Pumping Iron, Out of Season, Don't Tell Mom the Babysitter's Dead, the first season of Entourage, the first five seasons of The Sopranos, the first four seasons of Curb Your Enthusiasm, all seasons of Sex and the City, and Good Guys Wear Black.
5th Logo (2003-2006)
Logo: On a black background, the camera rotates around a 3-dimensional purple HBO logo. Then, we zoom out as the word "VIDEO" flips upward and the two lines and the registered trademark symbol appear. The logo sends off a purple glow, which then dies down, as fading to black.
Technique: The camera rotations, the glow, and all. Pure CGI.
Availability: Extremely rare. This is the VHS counterpart of the previous logo. This was found on some VHS releases by HBO from the period, such as Undefeated and the 2004 I Spy VHS tapes, A Thing That Flings and Other Stories and A Rockin' Bronco and Other Stories. However, a few VHS releases during this logo's usage used the 3rd logo.
6th Logo (2005-2009)
Logo: Against a white background, we see a distant shot of a man from below walking in. As the camera pans backward, the man appears to pull out a remote and press a button. Then, an array of gray clouds and wavy gray lines shoot out towards the screen, revealing a gray, 2D HBO Video print logo (as seen in the 1st logo). A lens flare shines on the logo, which dies down as the camera pans upward. The logo slowly zooms in.
Technique: The clouds and lines revealing the logo.
Music/Sounds: First we hear the sound of the man’s footsteps. Then a zapping sound plays when the man presses the remote button, followed shortly by a calm piano/synth fanfare.
Availability: Seen on many DVD releases by HBO from the period, such as Franklin and the Turtle Lake Treasure, For Richer or Poorer, season six of Curb Your Enthusiasm and the 20th Anniversary Edition of Whoopi: Back to Broadway.
7th Logo (2009-2015)
Logo: On a black background, a pattern of circles fades in, and turns counter clockwise, and goes to the other side of the pattern of circles. Then we see the HBO logo (the "O" is in the middle of pattern of circles). The logo zooms out, then the pattern of circles disappears turns into a light blue background, and the HBO logo turns blue. The text "HOME ENTERTAINMENT" (two lines are seen above and below "HOME ENTERTAINMENT"), also in blue, fades in. The logo slowly zooms out.
Technique: Pattern of circles moving, and the backgrounds and words fading in.
Music/Sounds: An ethereal synth tune.
- Seen on modern HBO releases such as the first four seasons of Game of Thrones, all seasons of Boardwalk Empire, all seasons of True Detective, all seasons of True Blood, and a re-release of Three Amigos!.
Final Note: In 2020, HBO Home Entertainment was absorbed into Warner Bros. Home Entertainment. Since then, newer home media releases of HBO material bear the WBHE name instead.