Gray Matter Studios

From Audiovisual Identity Database

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Gray Matter Studios was originally formed as "Xatrix Entertainment" in 1993 by Drew Markham and Barry Dempsey. It was reformed under its then-current name in 1999, with most of the original developer team retained. It made two games and was picked up by Activision in 2002, and ultimately merged into Treyarch in 2005. Their last game, Call of Duty: Big Red One, was released under the Treyarch brand. This company is not to be confused with Gray Matter Design or LTI Gray Matter.

Xatrix Entertainment

(January 14, 1994-June 28, 1999)

Logo: On a gray background, we see an "X" (looking similar to the modern Xbox logo) being formed from the background, with a blue shadow underneath. A blue rectangle with "XATRIX" in it fades in below the "X", and then, "entertainment" fades in below "XATRIX".

Technique: Simple animation.

Music/Sounds: A synth note, then a four-note chime tune, ending in a synth flourish.

Availability: Seen on many games from the company, such as Cyberia and Redneck Rampage.

Gray Matter Studios

1st Logo (November 19, 2001)

Logo: There is a round frame with the picture of a human brain from upward. The name is right to it, reading "gray" and "matter" below, and "STUDIOS" under it. It also has the words "and developed by" above, pointing to the fact that this logo actually comes after other logos.

Technique: Raining in the background.

Music/Sounds: The opening theme of the game.

Availability: Seen on Return to Castle Wolfenstein.

2nd Logo (September 14, 2004)

Logo: We see parts of a human brain zooming to a light spot at the screen, while it flickers and shows noise. Then, the brain image flashes and the name appears, reading the same as before. Then the logo crashes.

Technique: The animation in the logo.

Music/Sounds: Whoosh sounds of the flying parts, flickering and other noise.

Availability: Seen on Call of Duty: United Offensive.

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