Gramercy Pictures was founded in May 1992 as a joint venture between PolyGram Filmed Entertainment and Universal Pictures. The name of the company is derived from its parent companies, though it could also be a reference to Gramercy Park in New York City. Gramercy served as PolyGram Filmed Entertainment's US theatrical distributor and as Universal's art-house division. The Seagram Company would sell half of the studio to PolyGram on January 11, 1996, thus Gramercy became fully owned by the latter. When Seagram (then parent owner of Universal) bought PolyGram, they acquired Gramercy, but sold it (along with October Films) to Barry Diller's USA Networks (which Seagram owned a partial stake in), who renamed the combined operations USA Films (now "Focus Features"). In May 2015, Focus Features revived Gramercy for genre films; the label was quickly retired again after the box-office failure of Ratchet & Clank, and a year later, Universal started up a similar label, OTL Releasing.
1st Logo (May 14, 1993-March 5, 1999)
Nicknames: "Spotlight on Statue", "The Spotlight", "G"
Logo: We see an outline of a circle, which is then illuminated by a flash. The circle zooms out to form a statue that holds its arms up. A yellowish spotlight then shines on it, and then a blue spotlight shines on it as well. The two spotlights move a bit and form an abstract "G" under the statue. The statue and abstract "G" zoom out and the text "GRAMERCY", with "PICTURES" spaced out below a golden line under "GRAMERCY" fades in.
Trivia: The logo was created by Rod Dyer Design. They were also responsible for creating the 1972-1996 logo for Gramercy's co-parent company MCA.
- An enhanced version debuted on Def Jam's How to Be a Player in 1997. The logo is more golden than before, and the animation is cleaner and smoother. A PolyGram byline was also added below.
- On Double Dragon, the logo has a multicolor tint.
- At the end of Clay Pigeons, the print logo is used. The text "A GRAMERCY RELEASE" appears above the logo.
FX/SFX: The spotlights forming the "G". Great animation.
Music/Sounds: Usually silent or the opening theme of the movie.
- On Grace of My Heart, a dark pound, then a soft yet very majestic string and piano fanfare is heard.
- Sometimes, it had a dark and dramatic piano tune with an ominous synth. This was used on Dream Lover, Spike Lee's Drop Squad, Foreign Student, I'm Not Rappaport, and Double Dragon.
- The original version is uncommon. Appears on Gramercy films from the era, including Dazed and Confused, Grace of My Heart, Mystery Science Theater 3000: The Movie, Mallrats, U.S. theatrical prints of Double Dragon (removed from most home media releases, including the MCA/Universal VHS, though it's also intact on Amazon Prime Video print; might also be on the recent Blu-Ray by MVD Visual), and Commandments, among others. The Gramercy/PolyGram combo is preserved on MGM prints of Dream Lover, Posse, A Home of Our Own, Candyman 2: Farewell to the Flesh, Romeo Is Bleeding, Canadian Bacon, and Dead Man Walking. In the case of PolyGram films, the print logo appears on VHS/DVD covers of some of their films. It is supposedly intact on some streaming prints of Fargo. It is unknown if this appears on any prints of Steven Soderbergh's King of the Hill (1993).
- The enhanced version is extremely rare. It can be found on the PolyGram VHS of Going All the Way and some R2 PAL DVDs of Thursday and The Last Days of Disco.
- The still version can be found on several U.S. PolyGram trailers from the time, such as Bean, The Big Lebowski, Elizabeth, The Last Days of Disco, and Lock, Stock, and Two Smoking Barrels, among others.
- Don't expect to see this on most PolyGram features released after September 12, 1997, as most releases use international prints which have the 1997 PolyGram Filmed Entertainment logo; The Last Days of Disco is an exception, as earlier releases retain this and the Castle Rock Entertainment logo which follows. Current prints of said film, however, plaster the combo with the Focus Features logo.
Editor's Note: This is a very nice logo, with some good animation (which is improved even more in the 1997 variant) and a memorable concept.
2nd Logo (May 20, 2015-April 29, 2016)
Nicknames: "Modern G", "G II", "Statueless", "Light Circles"
Logo: A flock of yellow-green dots fly and go round over a bluish darkness. They form two dim circles, rotate several times and more circles appear until they all become the big "G" from the previous logo, and the name and a Comcast byline appear below.
Closing Variant: It's only a still in-credit version of the logo.
FX/SFX: The circles spinning. A bit reminiscent of the Focus Features logo.
Music/Sounds: A majestic fanfare. On some cases, it has the opening theme of the movie.
Availability: Quite rare. This logo only lasted for almost a year before Gramercy went kaput again. It was first seen in a revival announcement video on Gramercy's YouTube channel, and later debuted on Insidious: Chapter 3. It later appeared on Self/Less, Sinister 2, The Forest, London Has Fallen, and Ratchet & Clank.
Editor's Note: Even though it was used for a very short time, this is still a nice modern upgrade to the last logo.