Globo Filmes

From Audiovisual Identity Database

Background

Globo Filmes was launched in 1998 by Roberto Marinho as a co-production company and the movie counterpart of Rede Globo de Televisão (Globo Television Network). Its first movie was Simão, O Fantasma Trapalhão (Simão, The Goofy Ghost), distributed by Columbia TriStar.

1st Logo (December 25, 1998-2015)

Logo: On a space background, we see a light behind the Earth. The light then disappears as the Earth rotates backwards until we see a close up from the South America. When the globe starts zooming out, three filmstrips coming in from Brazil form an "F" and the Earth turns into a metal globe as "GLOBO FILMES", in Globo's trademark lettering (called ITC Avant Garde) and colored blue, zooms out from the bottom and shines.

Variants:

  • An early version of this logo used in the company's first movies has the text being more transparent when it zooms out.
    • Another early version can be spotted on original prints of Orfeu (1999), where the initial animation of the camera panning through the globe is the same, but as soon as the filmstrips come in, the animation of them and the text zooming out are slightly different, with slight variations in speed, timing and angle.
  • In 2008, a special variant was launched to celebrate the 10th anniversary of the company. The same animation was used, but enhanced and with a black background instead of space. As the three filmstrips appear, a huge "10 ANOS" written in gold zooms out from the 0 and the animation used for the "GLOBO FILMES" part is different and moves slowly compared to the regular logo. Two variants of this specific variant exist: One where the logo is the exact same, albeit with no "10 ANOS", seen in a few select prints of Brasil Animado along with it's trailer, and one where there is no "10 ANOS", but stars and nebulas can be seen in the background. The latter was made for 3D movies produced by Globo Filmes and was spotted on three films: Brasil Animado, Qualquer Gato Vira Lata (curiously a non-3D movie) and Amazônia 3D.
  • In 2013, the logo was redone with more recent CG. A small error can be spotted in the ultra widescreen version.
  • A kid-friendly variant was seen from 2013 to 2015 in Globo Filmes' family-oriented films. The logo has been entirely modified to fit in with the movies. First, a white clay rectangle unwraps itself on a white background as if it were a long carpet. While it unwraps, various constantly changing shapes come out of it, forming filmstrip holes. We then cut to lots of shapes coming together and forming light blue clay and other colors. Three rectangles then wrap and disappear as the light blue clay comes together to form a large ball, which then floats as the three filmstrips form the "F" in the sphere. The other shapes come together to form the letters as the background turns into a light and dark blue gradient and various stars attached to strings fall from the top of the screen. They then move a little bit before the logo cuts to black. Various kid noises and cartoony SFX can be heard in this variant.

Technique: CGI animation. The kids variant is all in stop-motion designed by BEELD.motion.

Music/Sounds: A dreamy synth theme with a "THUD" sound when "GLOBO FILMES" places itself under the globe.

Availability: Uncommon outside Brazil.

2nd Logo (2015-2022)


Logo: On a gradient gray background, a circle is wiped and becomes a three-dimensional orb. Then several simple stripes (like filmstrips but without any holes) begin to run over it. The name is wiped below and the globe zooms out, becoming plain, and background darkens before flashing with several colors until it settles on a marine blue color.

Variant: On The Movie of My Life (2017), the logo is in black and white and has a grainy film filter.

Technique: CGI animation.

Music/Sounds: Various synth whooshes and sharp sounds, then a musical note at the color-change.

Availability: Same as the last logo.

3rd Logo (October 4, 2022-)

Logo: On a black background, we see a colorful 3D rectangle, then, fluidly, more rectangles appear and slightly rotates. Then, a lot of colorful outlines of the screen appear from large-small or the outside-the inside of the screen and rotate around. The outlines forms into the blue and pink rectangle of the Globo logo with the other parts fades in with it. And the name "globo filmes" (set in Globobrand) with the current Globo logo at the left blurry kind of fade in and change colors from purple to violet to silver. The logo changes to 2D and the color white wipes in in the logo.

Technique: CGI animation.

Music/Sounds: A dreamy piano tune with a "cinematic-like" remake of the "plim-plim" sound when the logo is formed and ending of with a synth drone.

Availability: Brand new. First seen on Globo Filmes' Twitter account which, you can see here.

Legacy: This logo is very well-liked by a majority of Brazilians and the logo community. however some argue they should have kept the original design for this logo.

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