Gemstone Studios

From Audiovisual Identity Database

Credits
Descriptions by
GalaticEditor2001

Captures by
GalaticEditor2001

Editions by
Prodigy012

Video captures courtesy of
Broken Saw and ClosingLogosHD

Background

Gemstone Studios is Sony's secondary independent film & television company and the boutique production unit of Sony Pictures Television, seeking underrepresented female-led narratives in their stories.

(August 17, 2019- )

Nicknames: "Animated Flower", "Sony's Lower Third", "Lens Flare Bloom"

Logo: On a black background, we see the Sony logo. It fades out for a second, and starts building up its signature lens flare, similar to the Sony Pictures Television Studios logo. Then, after the lens fare and the Sony logo fades out, the words, "GEMSTONE STUDIOS" is shown in white lettering (in a font called Avenir Next), as both words appear separately from left to right, acting like a lower third. The "S" and "T" are connected together like the letters in the Star Wars logo. And above the words is a customized animated flower icon, fading in after the lens fare. Along with that is "a Sony Company" fading in below afterwards.

Variant: On Carter, the Sony logo comes first, along with the lens flare, and then the full animation of the flower is shown, along with the animated logo. The byline is in uppercase and spaced out. The same variant appeared on Absentia, but the logo appears to be normal and the ding appears to be a little longer as well.

Technique: The flashing and the flower spinning.

Music/Sounds: The Sony ding or silent.

Availability: Can be seen on such shows like Carter, Absentia, and the 2021 iteration of Fantasy Island.

Legacy: Some may be confused if it's a new replacement of Sony Pictures Television.

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