Gaia, Inc.

From Audiovisual Identity Database

Logo descriptions by

Logo captures by

Video captures courtesy of
Charles Loftus and ENunn


Gaiam is an entertainment and health product company that releases yoga and general interest DVDs (and prior to 2006, VHS tapes) alongside other fitness and everyday products. In 2012, Gaiam purchased Vivendi Entertainment and renamed it into the in-name-only Gaiam Vivendi Entertainment. In 2016, the Gaiam brand and fitness equipment unit were sold to Sequential Brands Group; the former Gaiam then renamed themselves to Gaia, Inc., and began focusing heavily on their titular alternative medicine video service.

Background Trivia: The term "Gaiam" is a portmanteau of "Gaia" and "I Am".

1st Logo (1995-2001)

Gaiam logo - Late 90s-2000.png

Logo: On a black background, we see our planet Earth slowing rotating. A few seconds later, the text "GAIA" flashes in with another piece of text, "IAM". Then the two pieces of text merge to form "GAIAM". After that the text rises closer to the globe, which becomes the Gaiam logo, consisting of flower petals surrounded by a circle border. Then another flash occurs, adding ".com" to the text.

FX/SFX: The globe, the flashes, and the text, which doesn't look like it has much effort put into it.

Music/Sounds: A choir, followed by a synth note making its presence like a drum beat. We hear whooshes for the flashing text, nature sounds following that.

Availability: Rare. Seen on some yoga specialty products from the time.

2nd Logo (2001-2006)

Gaiam logo - 2001-2006.png

Logo: TBA.

Variant: TBA.


Music/Sounds: TBA.

Availability: Uncommon. Appears on yoga and fitness DVDs and VHS tapes released by the company from the time.


3rd Logo (2006-2010)

Gaiam logo - 2006-2010.png

Logo: On what seems to be a blurred background loop, we see another rotating Earth globe, this time with a mid-transparent Gaiam logo overlapping it. Below, the text "GAIA" and "I AM" merge just like the 1st logo. Then the globe fades out and "a lifestyle media company" fades in below the already merged "GAIAM". The Gaiam logo then inverts colors and parts of the logo change from sky blue to yoga-related photos.

Variant: There is a variant which replaces "a lifestyle media company" with the URL "".

FX/SFX: The loop, the globe, the logo and the text.

Music/Sounds: A nature tune with male voices singing "Gaiam, I Am...", the opening/closing theme, or silent.

Music/Sounds Variant: Sometimes a female choir with a note playing throughout the logo takes the nature tune's place.

Availability: Uncommon. Seen on yoga specialty products/online videos and distributed films and shows under the Gaiam banner.

This logo is very relaxing.

4th Logo (2010-2014)

Logo: We see the Gaiam logo quickly spinning while zooming out from a close-up distance on a peach-white background with the Gaiam logo tiled on the background. After the logo makes a sudden halt, it flips like a coin to switch to a "G". The "G" shifts to the left while the letters "AIA" slide out of the "G", reading "GAIA". Then an "M" fades in, making the logo read "GAIAM". Then "IAM" slides to the left of the screen, ridding out the "GA" and reading "I AM". The logo fades to white and then to a woman backbending over a slowly zooming-out blue background (again with the Gaiam logo tiled on the background) reading:



We then switch to multiple yoga activities, then to a woman facing the screen in nature holding a plant, set over the same peach-white background from the beginning of the logo, reading:



Then we cut to the following:

  • An On/Off switch for a blender, set to "off". A woman flips the switch and we cut to the blender itself.
  • Someone cutting a pineapple
  • A woman using large leaves as a fan to cool her down
  • A garden with someone holding a basket of plants
  • 4 quick video shots of food preparation
  • Someone cutting a plum
  • A grass plain with trees on a dark cloudy day

We then cut to a woman standing on one leg, stretching out her right arm and holding on to her left foot, set over the same blue background from the "FIT" section of the logo reading:



Then we cut to:

  • A clip from A.M. Yoga For Your Week
  • A line of people practicing yoga
  • A desert landscape with 2 women squatting down
  • Believed to be another clip from A.M. Yoga For Your Week
  • A purple-painted yoga classroom with women going into the cobra pose

Then we cut to a woman meditating in a waterfall landscape over a grayish-yellow background (again with the Gaiam logo tiled over the background) reading:



Then we cut to:

  • Two men and a woman holding hands over a hillside (a helicopter door is slightly visible on the left of the screen)
  • A woman walking on the streets
  • A man and a woman over a grassy plain holding hands

After that, we see solar panels on top of a house, set over the same peach-white background from before, reading:



Then we cut to:

  • A man holding a piece of hardwood flooring
  • Two men unfolding a green carpet (or rug)
  • Men installing a solar panel
  • A woman examining plants
  • Three men finishing a paint job, welcoming the viewer
  • A man installing a compass wind
  • TBA.
  • Someone digging up a garden Someone removing pieces of hardwood flooring
  • Clip of men cleaning up a wood pole, then sticking it back
  • A woman juggling oranges

Then we see the hands of someone meditating over a green background (again with the Gaiam logo tiled) reading:



Then we cut to:

  • A woman meditating
  • Another woman spinning around happily
  • A man with red glasses facing the camera
  • A woman holding her hands in prayer position
  • A man instructing yoga
  • A man and a woman (Trudie Styler) in a Buddha temple doing the Ballet Barre workout
  • TBA.

Then we see a woman making what seems to be a textured blanket over the same greyish-yellow background from one of the previous parts of the logo reading:



Then we cut to:

  • TBA.
  • Another woman making a blanket (as it seems)
  • Someone painting flower petals (similar to the Gaiam logo) on something the shape of a plate
  • TBA.
  • A woman circling strings of yarn
  • Yet another woman making a blanket (as it seems)
  • Two men smiling and carrying plates and pots

After all that, we cut to a a slowly zooming-in green background with the Gaiam logo tiled on the background. On it, we see the text "I AM". Below it is "FIT", which changes to "HEALTHY", and then "BALANCED", following that: "AWARE", "GREEN", "OPEN", "HAPPY". When "HAPPY" appears, the text slowly zooms in and fades out. While that happens, the background suddenly fades to a variety of yoga-related photos (exactly 9 for those eagle-eyed viewers). On the 9th photo, we play the beginning animation in reverse, but with a difference. The "M" does not fade out.


  • There is a variant where the logo starts from the end.
  • There is also a variant where we start from the beginning and end with the same beginning animation in reverse. The zooming out is noticeably smaller and the flipping being slightly faster.
  • A variant where we start with "I Am, Gaiam", additionally adding a URL link, "", also exists.

FX/SFX: Mostly live action.

Music/Sounds: A calming indie-esque guitar and drum tune with vocals. During the logo (end of the logo for the long version) a female announcer says "I Am, Gaiam". Otherwise we hear the opening theme.

Availability: The long version was only seen on a promotional ad for Gaiam's specialty products. For the short version, see the previous logo.

5th Logo (2014)

Logo: On a white background, we see three Gaiam logos stacked on top of one another, one is black, one gray, and one green. Then the logos merge together, forming a neon-lit version of the Gaiam logo, which zooms in.

FX/SFX: The logos merging and zooming in.

Music/Sounds: The ending theme.

Availability: Seen on promotional ads for Yoga Rising.

6th Logo (2014-2015)

Logo: On a green background, yellow flower petals come into view to form the Gaiam logo. Then the logo spins, causing the logo's colors to invert. After that, we see the yellow text "IAM" fade in, and later "GA", forming "GAIAM".


  • There is a monochrome variant of the logo.
  • A short version which starts with the text fading in has been spotted.

FX/SFX: The logo forming and spinning, the text.

Music/Sounds: The opening/closing theme.

Availability: Seen on some of Gaiam's programming promos.

7th Logo (2015-2016?)

Logo: Just a still logo with the Gaiam logo on a white background, which can either nearly fit the screen or leave a lot of space.

FX/SFX: None.

Music/Sounds: The ending theme.

Availability: Seen on some of Gaiam's programming.

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