Franchise Pictures

From Audiovisual Identity Database

Credits
Logo descriptions by
MatthewLMayfield


Logo captures by
PM pinter


Video captures courtesy of
EnormousRat, Jack Wong, Rafael Sanchez and LogicSmash

Background

Franchise Pictures was an independent film company known for rescuing pet projects and their production of action films. Much of their output was negatively-reviewed and/or bombed at the box office. The company hit a major bump with the release of the wildly infamous Battlefield Earth, which was slammed by critics, went drastically over-budget due to the company's embezzlements and marketing, and grossed only $29.7 million at the box office out of an overall $73 million budget. Already hit with major losses from the movie, Franchise was later sued into bankruptcy with accusations of purposely inflating the film's budget. The company, as well as subsidiary Phoenician Entertainment, closed in 2004, although many unproduced films they funded were released years afterwards.

1st Logo (July 6, 1999-February 1, 2005)

Franchise (1998).jpg

Nickname: "The Franchise Building"

Logo: On a black background, we see a blue box with a white outline with "FRANCHISE" in Impact at the top. A building is seen in the box, and "PICTURES" in a regular font is seen on the lower part of it.

FX/SFX: None.

Music/Sounds: None.

Availability: Extremely rare. Was seen on some early films distributed by the company, such as The Confession and A Murder of Crows. The teal variant also appeared on the GBA game A Sound of Thunder.

Editor's Note: None.

2nd Logo (January 21, 2000-February 15, 2005)

Nickname: "The Franchise Building II"

Logo: We start out by panning out through a street with many buildings, then we pan out to a skyscraper with "FRANCHISE" in Impact above it, and "PICTURES" in the same font on the base. The background soon changes to a teal background.

Variants:

  • The short version has the first 4 seconds cut off.
  • On Heist, the logo is black and white and we only see the camera panning up to the skyscraper.
  • On Green Dragon, the word "CLASSICS" in Trajan Pro flows from the right (a la Universal Pictures) and places on the skyscraper.

FX/SFX: The panning, all in CGI animation.

Music/Sounds: An ascending, majestic orchestral fanfare. On some films, it's the opening theme or none.

Availability: Common. Seen on several films from the era starting with The Boondock Saints.

Editor's Note: Despite the quality of the company's output, the logo exhibits some great CGI.

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