Fox Alternative Entertainment

From Audiovisual Identity Database

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Broken Saw


On May 9, 2019, Fox launched an in-house unscripted studio unit of Fox Entertainment, with the second season of The Masked Singer as its first project.

(September 15, 2019-)

Logo: On a dark blue background, we see the Fox shapes from the alternate Fox Entertainment logo, only in 2D zooming out. Then we zoom forth to the "O", inverting its colors and turning the shapes of "F" and "X" to normal. Then we see the words "ALTERNATIVE ENTERTAINMENT" zooming out and settling below "FOX", with no hole seen in the "O".

Trivia: This logo, as part of the entire branding package, won Trollbäck+Company a Bronze Entertainment Clio in 2021.

Variant: On the September 15th, 2021 episode of TMZ on TV, the logo is part of the split-screen credits.

Technique: 2D computer animation. This was designed by Trollback+Company, who rebranded Fox at the time when this logo was first introduced.

Music/Sounds: A 6-note choir melody with a drum beat at the end, which is part of the theme music to The Masked Singer.

Music/Sounds Variants:

  • In the later version (starting with Nick Cannon's Hit Viral Videos: Holidays), the music was re-orchestrated with two piano notes at the end. A slightly shortened, sped-up version of this variant exists.
  • On other shows like Alter Ego, the original version is used, but a drum beat is altered.
  • Sometimes, the end theme of the show is used.

Availability: Seen on The Masked Singer, starting with its second season. Also appears on Ultimate Tag, the 2021 revivals of Name That Tune and America's Most Wanted, Let's Be Real, Nick Cannon's Hit Viral Videos: Holidays, Alter Ego, and post-September 15, 2021 episodes of TMZ on TV, among others.

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