In August 2011, Focus Features launched Focus World, a label focusing on the video-on-demand market with initial plans to distribute 15 films per year, with one film being released per month. No logo was used until 2013.
1st Logo (May 24-September 20, 2013)
Logo: On a white background, we see the five letters of the text "F O C U S", with the "O" blurred out a bit, and under it is "WORLD", all in black.
Availability: Scarce, as this was only a placeholder. Can be seen on very early Focus World-released movies like We Steal Secrets, C.O.G., A Little Chaos and Mr. Right.
2nd Logo (May 2, 2014-June 10, 2016)
Logo: On a black background, we see the same text as before (except more spaced out, excluding the line, and now in light blue) appearing in a font that was used as the Focus Features logo fading in and deblurring while slowly backing away from the screen.
- Sometimes, the logo is still.
- An early version has the logo simply zooming towards the screen.
Technique: Simple computer animation.
Availability: Seen on most releases from this period starting with Walk of Shame and ending with Puerto Ricans in Paris.
3rd Logo (August 19, 2016- )
Logo: We start with a black background, where a golden burst occurs. We then zoom out to reveal that it's part of the blurred "O" in "FOCUS", with "WORLD" below, both in gold and on a bokeh background similar to the Focus Features logo. The Comcast byline then wipes in.
Technique: Amazing CGI by Filmograph.
Music/Sounds: A reversed crystalized synth tune.
Availability: Current. Seen on VOD releases from Focus World starting with A Tale of Love and Darkness.