Fisher-Price Video

From Audiovisual Identity Database

Descriptions by
mr3urious, yctheguardie

Captures by

Video captures courtesy of
LogicSmash, Broken Saw

1st Logo (1988-1990)

Logo: On a blue CGI stage with a giant spotlight on it, a blue gradient backdrop behind it and a red CGI Austrian curtain above with the white fringe on its scalloped edges, the Fisher-Price logo, in its corporate font, dances in from the right in a vaudeville style. The "F" stops all of a sudden, causing the other letters to fall over. A child offscreen giggles, and the letters flip themselves over. A hyphen fades in between the letters, along with a registered trademark (R) symbol on the top right of the last "E". The logo brightens and shines pink and golden yellow, and the byline "A Division of The Quaker Oats Company" (F-P was owned by the company from 1969 until 1991, when they became a publicly-traded company) fades in below. The Austrian curtain drops.

Trivia: The entire setting is basically an enhanced version of their toy packaging at the time, with a red awning with white edges and a blue background.

Technique: All 2D computer animation in its early CGI.

Music/Sounds: A playful synth tune ending in a synth horn fanfare.

Availability: Rare; can be seen on a couple of Family Home Entertainment Australia tapes. It also turned up on many Hi-Tops Video releases of Someday Me and the English-dubbed version of Grimm's Fairy Tale Classics in North America and Europe.

2nd Logo (1992-mid 1993)

Logo: On a blue background, we see various kinds of toys for toddlers and the Little Snoopy Pull Toy crossing around then. Then the camera, zooms out to reveal 3D Letters and Numbers with a Pyramid toy; and passes into holes to reveal 3D Shapes. At that point, we saw a Chatter Phone passing and coming in front of the camera. After the animation, we zoom out and revealing on a blue floor, the company's logo in three-dimensions with the name "Fisher-Price" in its corporate font and a shaded red awning with white border edges on the bottom that covers the upper three quarters of the screen. There are shadows underneath the text and a spotlight shining on the upper left corner of the awning. The word "presents" in Gill Sans appears below.

Trivia: The logo is probably based on the promo for the Fisher-Price's home entertainment library, released during the 1992/93 season and distributed in collaboration with GoodTimes Home Video (HGV Video in a very few cases).


  • A closing variant exists. It's basically a still version of the final product without "presents".
  • There's a promo variant which is the same as the opening one, but with "Home Entertainment Library" replaced by "presents". Then, we see a coloured title, that introduces a few clips from this collection like:
    • Children's Entertainment: "Paddington's Birthday Bonanza", "Brown Bear's Wedding", "The Berenstain Bears: Play Ball", "The Berenstain Bears: Cupid's Surprise"
    • Fabulous Excursion: "Terrific Trips"
    • Fun Education: "Character Builders", "I Love Dinosaurs"
    • Magical Christmas Tales, "A Christmas Carol", "Barney's Christmas Surprise"
    • Parenting Tips: "Touchpoint Series".

Technique: The toys, the zooming and the logo revealing. The closing variant of the none, except the fade in and fade out.

Music/Sounds: A tune with a synthesized flute piece and with what sounds like a calliope in the background, similar to carnival music. There is also the sound of rolling toy wheels during the music.

Music/Sounds Variants:

  • The closing variant used the last 6 notes of the long version.
  • The promo variant had an extended version of the fanfare, with a female announcer.

Availability: Rare and uncommon. Seen on The Biggest Dinosaurs, The Velveteen Rabbit, The Berenstain Bears: Cupid's Surprise, tapes that are from the "Fisher-Price Home Entertainment Library".

3rd Logo (1999-2006, 2009)

Fisher Price (2000).jpg

Logo: This is a still logo, with the Fisher-Price print logo (white letters on a red background inside of a flat awning) against a black background. The word "Presents" is directly underneath in white text.

Variant: The 2009 variant has a blue background instead of black.

Technique: None.

Music/Sounds: None.

Availability: Common. Can be found on VHS and DVD releases of the Little People animated series.

4th Logo (2001-2004)

Logo: On a white background, the Fisher-Price logo, in its corporate font, appears. A monkey, a snail, and a frog play near the logo, and then the monkey reveals the name of the tape.

Technique: Live-action.

Music/Sounds: A playful, jazzy tune, including the animals talking and giggling.

Availability: Very rare. Can be seen on Fisher Price: Baby Moves, Fisher Price: Musical Baby, Fisher Price: Baby's Day and Fisher-Price: Nature Baby.

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