Filmar Compagnia Cinematografica

From Audiovisual Identity Database

Descriptions by

Captures by

Editions by

Video captures courtesy of
LogicSmash, Peakpasha, and Virginia Martin


Filmar Compagnia Cinematografica was an Italian film company that produced and distributed films from 1954 to 1981.

1st Logo (June 14, 1958)

Logo: Fading in, we see Poseidon standing on a shell and a box that reads "FILMAR COMPAGNIA CINEMATOGRAPHICA" on a moving dark, cloudy background. An arc of stars then wipes from the left to the right. The logo fades and then "PRESENTA" zooms in.

Technique: Motion-controlled animation.

Music/Sounds: A bombastic orchestral fanfare.

Availability: Seen on Il cielo brucia.

2nd Logo (November 13, 1958)

Logo: On a warm cloudy background, we see a dark Poseidon sculpture with a different pose than the previous logo standing on a film strip. An arc of stars wipe from the left and then "FILMAX" in white appears letter by letter on the film strips. "PRESENTA" wipes in from top to bottom underneath the film strip.

Technique: Motion-controlled animation.

Music/Sounds: Another majestic fanfare.

Availability: Seen on The Pirate of the Black Hawk.

3rd Logo (December 6, 1960-December 23, 1964)

Logo: Over red curtains is a very similar picture as last time. However, this time once again has Poseidon in a different pose, the film strips are longer, and everything is white. Stars would wipe from both the left and the right and then "FILMAR" zooms in rapidly. The logo fades into "PRESENTA" in gold and with a black shadow.

Technique: Motion-controlled animation.

Music/Sounds: A majestic fanfare.

Availability: Seen on The Giants of Thessaly.

4th Logo (August 1, 1965)

Logo: Almost identical to the previous logo but with multiple key differences: the curtain drapes are more equal to one another. Not only that, but the animation is also different. The picture starts in black and while the arc of stars wipe from the left, light illuminates on Poseidon and the film strips, who appear to have more visible details than the standard version. The stars would then twinkle as "FILMAR" zooms in rapidly with "PRESENTA" in a normal font fading in below.

Technique: Motion-controlled animation.

Music/Sounds: A different triumphant fanfare that starts with a harp and gets more majestic as the logo forms.

Availability: Seen on the Italian release of the Japanese film, The Ghost of the Hunchback.

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