Family Home Entertainment

From Audiovisual Identity Database

Descriptions by
Jess Williams, James Fabiano and Cameron McCaffrey

Captures by
Eric S., EnormousRat, Dean Stewart Rumsey and snelfu

Editions by
Bob Fish, V of Doom, Jeff B, LogoWriter, Jonathan Hendricks and Kramden II

Video captures courtesy of
Eric S., Kargaroc286, DudeThatLogo and EnormousRat


Family Home Entertainment was a home video distribution company established by Noel C. Bloom in June 1981 to distribute family/kids releases. A year later, FHE launched a non-kids sub-division known as U.S.A. Home Video, which would eventually evolve into Artisan Entertainment. Early releases were distributed by MGM/UA Home Video and in the late 1980s, FHE's releases were distributed by MCA (mostly in Canada). In 2003, Lions Gate Films acquired and folded Artisan Entertainment and FHE became a sub-label before being rebranded as Lions Gate Family Entertainment in 2005.

1st Logo (June 1981-1985, 1987)


Logo: We fade into a zooming space background. Then, a large pink/purple "sun" slowly moves towards us while sizzling. After a few seconds of sizzling, it then transforms into the words "FAMILY HOME", set in "Baby Teeth," a font reminiscent of Pac-Man. Then, "ENTERTAINMENT" in the same font flies from behind the text on top of the screen and settles underneath the "FAMILY HOME" text. All the text flashes and becomes white. After a few seconds, the logo flies up with computer effects and we are left with only a shot of the stars before we fade out.


  • At the end of some tapes such as Beauty and the Beast (the 1983 Ruby-Spears version), the "Prevues of Coming Attractions" ID (which was also used on Warner Home Video releases, albeit with an alternate soundtrack) fades to this logo when the "sun" appears. This also appeared on pre-1985 tapes from Monterey Home Video and U.S.A. Home Video.
  • Sometimes, there are screen cuts at the beginning and end of the logo.
  • Shortened versions exist. Some tapes start the logo just as the "sun" appears, others start the logo right as it morphs into the words "FAMILY HOME".

Technique: Computer animation (possibly Scanimate).

Music/Sounds: The space background has electronic popping/fizz noises. When the logo forms, a 4-note synthesized chord/whoosh fanfare can be heard, which came from a stock music library.

Availability: Rare. Appears on FHE releases from the era. This includes an over-sized box containing an early FHE print of this logo on the cover; this may also appear on early tapes with the next logo on the packaging.

  • Can be seen on early Strawberry Shortcake, Gumby and Care Bears releases.
  • Other releases that may include this logo are Beauty and the Beast (Ruby-Spears version), Blackstar, The New Adventures of Zorro, Journey Back to Oz, Dorothy in the Land of Oz, Panda and the Magic Serpent, Gaiking, The Bear Who Slept Through Christmas, a few Spaceketeers releases, and some Inspector Gadget tapes.
  • This logo made a surprise appearance on the 1987 reprint of A Gumby Summer and the 1986 re-print of Peter Cottontail's Adventures.
  • Some of the first tapes it appeared on were: The Adventures of Little Lulu and Tubby Volumes 1 and 2, Tom Jones Live in Las Vegas, The Adventures of Sindbad the Sailor, The Littlest Warrior, Panda and the Magic Serpent, Space Angel Volumes 1 and 2, Peter Cottontail's Adventures, Spaceketeers Volumes 1 and 2, The Return of Gumby, Gumby Magic, The Undersea Adventures of Captain Nemo Volume 1, The Adventures of Buster the Bear, The Adventures of Reddy the Fox, Candy Candy, Captain Harlock Volume 1, The Adventures of Captain Future Volumes 1 and 2, and The Flower Angel.
  • This can be seen on the Amazon Prime print of The Great Bear Scare.
  • It also makes a surprise appearance on the 2015 Paramount/CBS DVD of Peter and the Magic Egg.

Legacy: It has been noted by many for its visuals. Some have also nicknamed the logo "Soda Pop" for the cracking and popping sounds.

2nd Logo (May 22, 1985-April 1991)

Logo: We start on a black screen, until a yellow-orange screen "flips" in. It has a design consisting of two solid lines and a segmented line in the middle (similar to what is used to practice writing the alphabet in school). One at a time, the letters "f", "h", and "e" are then drawn on the lines in a crayon-like font. Black dots appear in between the letters. Under that, the words "Family Home Entertainment" appear letter-by-letter, akin to a typewriter, and then the picture compresses downward away from the screen.


  • A version has been spotted where instead of the picture flipping down, it fades out along with the music. The color is also a bit faded.
  • At the end of some tapes, a orange-yellow screen that reads "also AVAILABLE from" (in white) zooms in. After 3 seconds, the screen zooms downward just before the regular FHE logo appears.
  • Some tapes omit the logo's beginning and the closing, instead starting at the point where the letters are drawn in.
  • Later video releases have the logo on a black background, the lines fade in and the FHE text draws itself at a faster rate. A byline for IVE/NCB is shown on the bottom. A still version can be seen on various Transformers promos.
  • At the end of No Man's Valley, the screen flipping in is cut, in which instead starts with the letters being written and there is a "WHOOSH" at the end of the logo. Also, the music falters a bit at the beginning of the logo.

Technique: 2D computer animation.

Music/Sounds: Starts with a loud whirring/whining sound (kind of like a Jetsons flying car starting), and leads into a synth theme with three different tones for the drawing of each letter. Three very fast synth-trumpet notes bring forth the periods after each initial, and a toy piano that plays a descending tune is used when the company's name appears. At the end, a laser zap is heard as the picture flips down.

Music/Sounds Variant: A low toned variant exists.

Availability: Uncommon.

  • Can be seen on early releases of home video releases of shows such as Thundercats, Transformers, G.I. Joe, Inspector Gadget, Amigo and Friends, The Adventures of the Little Koala, and Teenage Mutant Ninja Turtles, among others.
  • Also spotted on some Rankin/Bass video releases of the time, the Chuck Jones releases of Rikki-Tikki-Tavi, Mowgli's Brothers, and The White Seal.
  • You may also spot this on a few Japanese anime tapes like Robotech or some tapes of British cartoons like Wil Cwac Cwac and Roobarb, and the Australian Dot cartoons, too.
  • The variant that fades out early can be spotted on several Robotech releases from 1987, as well as The Teddy Bears' Picnic and Babar: The Movie from 1989.
  • Also seen on later Strawberry Shortcake, Gumby and Care Bears VHS releases.
  • This makes surprise appearances on the Amazon Prime and Tubi prints of The Bear Who Slept Through Christmas.
  • One of the last releases to feature this logo was Teenage Mutant Ninja Turtles: The Movie.

Legacy: The logo is a source of nostalgia for those who grew up with the company around this time, as well as the debut of its best-known "handwritten" logo.

3rd Logo (May 9, 1991-1998)

Logo: On a white background, a red paintbrush draws an "f" (the same one from the 2nd logo) then puts a red dot after it. A blue paintbrush similarly draws an "h" and a blue dot and a yellow paintbrush draws the "e" and its dot. The camera pans to each letter as it is drawn and then pulls out. Above the logo the paintbrushes "wash" on the words "Family Home Entertainment", with each word in red, blue, and yellow respectively.


  • On rare occasions, the logo is still.
  • An abridged version was used on a promo.

Trivia: It is currently unknown which graphics boutique animated this logo (likely Pacific Data Images).

Technique: 3D computer animation.

Music/Sounds: A four-note synth tune (which was done on the Roland D-50 synthesizer by using the "Staccato Heaven" patch) can be heard at the start, followed by a two-note synth horn tune, then silence, followed by another 2-note synth horn tune when the "f" is being drawn and a synthesized stinger when the red dot appears, followed by a descending harp sound and a 5-note horn-like tune when the "h" is being drawn and another synthesized stinger when the blue dot appears, followed by an ascending then descending clarinet tune when the "e" followed by yet another synthesized stinger when the yellow dot appears, then a hybrid of an ascending synthesized tune with some clarinet notes marking the appearance of "Family Home Entertainment". It all ends with the synth tune from the start of the logo, complete with a choir, with synth chimes at the end.

Music/Sounds Variant: On the screener cassettes of Queens Logic and Bloodmoon, an announcer says, "Here's what's new from Family Home Entertainment!" at the end.

Availability: Common. Can be seen on FHE releases from the early-mid 90’s.

  • It first appeared on The Marzipan Pig, The Little Match Girl, and two volumes of Widget.
  • Appears on Teenage Mutant Ninja Turtles tapes from the era.
    • It appeared on 2006 and 2007 DVDs of TMNT, specifically at the end of the episodes "Plan 6 from Outer Space", "Farewell Lotus Blossom", "Michelangelo Meets Bugman" and "What's Michelangelo Good For?", probably due to VHS masters being used),
  • Also showed up on the original release of Tom and Jerry: The Movie and many Rankin-Bass and Lacewood Christmas specials.
  • One of the last tapes to use this logo was the Hallmark Home Entertainment release of Merlin.
  • The still version can be seen on Rudolph the Red-Nosed Reindeer (earlier prints use the previous logo, not still) and Bruno the Kid: The Last Christmas.
  • Appears in full on the screener cassettes of Queens Logic and Bloodmoon before a preview for a Babar tape, as well as on the screener cassettes of Bad Lieutenant and Almost Blue before a preview for the first ten volumes of Robotech and on the screener cassette of Glengarry Glen Ross before a preview for several tapes centering on dinosaurs and dragons.
  • This appears at the beginning and end of's print of The Great Bear Scare, while the Amazon Prime version has the first FHE logo.
  • This is also preserved on the Pioneer Entertainment DVD release of Speed Racer: The Movie.

4th Logo (May 15, 1998-2001)

Logo: Against a black background, a green "F" flips toward the screen, followed by a vermilion "H" and a lavender "E". A triangular vermilion "roof" lands on the "H" shortly after. The words: "FAMILY HOME ENTERTAINMENT", which are written in white (and in the same font as the Artisan Entertainment logo), fade in below. At the same time, two white dots fade in between the letters "FHE". The words shine.

Variant: There is a version of this logo that has the URL "" under the logo.

Technique: Computer animation.

Music/Sounds: None. However, on some releases such as the VHS release of PT Barnum, a heavenly chime tune plays.

Availability: Uncommon. Appears on most FHE releases up until 2001.

5th Logo (June 27, 2000-2005)

Logo: On a white background, we see the letters "FHE" flying up to the screen. Then two black dots fly in and appear between the letters. "FAMILY HOME ENTERTAINMENT" fades in under the letters. A roof is then drawn above the "H", making the whole thing look like the 4th logo.

Variant: On some releases from 2000-2001, a variant is used. The logo forms as normal, and then it flips as the various brands of FHE appear (Family Home Entertainment Kids, Hallmark Home Entertainment, Hallmark Hall of Fame, Discovery Channel Video, TLC Video and Animal Planet Video) in a circle shape. Then, the footage rotates back to the FHE symbol and the letters move away to make way for the URL "".

  • Beginning in late 2000, the logo for Baby Einstein is added to the circle.

Technique: CGI.

Music/Sounds: A jingle used with many musical instruments (two of which are an oboe and tuba) and sound effects (the really processed Warner Bros. airplane dive to start, and some boinging sounds, likely Disney-esque). Sometimes, it's silent.

Music/Sounds/Voice-over Variants:

  • There is a voice-over on promos saying "Family Home Entertainment. We like to share yours from Family Home Entertainment".
  • On the variant with the FHE website, the jingle is extended, and the voice-over says "Family Home Entertainment. From our family to yours, there's always something special for everyone, at".

Availability: Uncommon. Seen on releases from this era.

  • Releases with this logo include the first four Barbie DTV movies, Care Bears: Journey to Joke-a-Lot, Dragons: Fire & Ice, Popeye's Voyage: The Quest for Pappy, The Miracle Maker, the 2004 DVD of The Last Unicorn, and the first few Speed Racer and Teenage Mutant Ninja Turtles sets, among others.
  • By this point, this logo was used on more mainstream family-friendly material. Kid-friendly material will feature the Family Home Entertainment Kids logo instead.
  • As with the last logo, it appears on a majority of releases from Republic Pictures, Hallmark Home Entertainment and Discovery, but they are more likely to feature the promo variant.
  • Even though the company's film label FHE Pictures produced Jonah: A VeggieTales Movie, it doesn't appear on the film's DVD release, which uses the Artisan logo. It does, however, appear on the screener DVD of said movie.
  • The promo variant is used on third-party content from Republic Pictures, Hallmark, Discovery and Baby Einstein. Whenever this variant appears, it always appears before the label of choice for the feature (eg, FHE Kids).
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