Element Pictures

From Audiovisual Identity Database

Compiled by


Element Pictures is an Irish film and television production company founded in 2001 by Ed Guiney and Andrew Lowe. Their best known projects include the TV series Red Rock as well as several feature films they co-produced with many other studios such as The Lobster and Room. Since January 2012, they took over and reopened Light House Cinema, an art cinema. In May 2022, Fremantle acquired the company.

1st Logo (August 3, 2008-January 8, 2020)

Logo: This is an in-credit logo, consisting of a stylized, interconnected "EP" formed from straight lines. Next to it is the company name in a thin font.

Variant: Sometimes, the text is in a stacked format.

Technique: None.

Music/Sounds: The ending theme of the film/programme.

Availability: Uncommon. It was seen at the end of various movies and TV shows from this period starting with Little White Lies. It was later seen at the end of Room, The Killing of a Sacred Deer, and Disobedience, among other American/British co-produced films. It also appeared on all episodes of Red Rock, its last series of which being this logo's last appearance.

2nd Logo (July 7, 2011-October 12, 2018)

Logo: On a black background, multiple glass blocks rotate into view as the camera zooms out. On the left are several brighter blocks that form the stylized "EP" from before and some creating the company name on the right. By the time the logo is formed, all of the glass blocks have disappeared.


  • On What Richard Did, the animation sequence is sped up.
  • A distribution variant exists, adding said word underneath the company name and have it in a dark shade of gray.

Technique: CGI animation.

Music/Sounds: With soft strings in the background, a melancholic set of piano notes are played. For the most part, none.

Availability: Rare. It can be seen on Irish films produced by the company and British prints of some of their other works, which includes The Guard (intact on a British DVD release but cut on American releases), What Richard Did, A Date for Mad Mary, and Glassland. The distribution variant appears on the latter two films. Despite its low usage compared to the previous logo, on-demand prints including streaming sites such as Tubi keep this logo intact. It made its last appearance on Rosie.

3rd Logo (September 21, 2018-)

Logo: An in-credit logo, "ELEMENT" in a blocky font is seen in a stacked format, stylized as shown below:


Underneath it is "PICTURES" in a thin font.

Technique: None.

Music/Sounds: The ending theme of the film/programme.

Availability: It debuted on The Little Stranger and appears at the end of newer TV shows and movies, which includes The Favourite, Calm with Horses, and Herself among the latter. For TV shows, Normal People and Conversations with Friends contain this logo and have it intact on on-demand prints.

4th Logo (November 2, 2022-)

Logo: On a black background, three white lines with three horizontal bars connected to them from the right stretches in, stopping in the center and shrinking the horizontal lines. They form three stacked "E"'s. Then, two vertical bars in the same color as the "E"'s slide in from both directions, stopping to the right of said letters while leaving a small gap between each other. Horizontal bars from the top and bottom section slide in, the former of which starts after the left vertical bar and flows to the left. Additionally, a "V" like path is between the vertical bars and on top of the upper bar as well as a downward slant for the bottom horizontal line. Plus, another vertical line is next to the right vertical bar. Sliding towards each other, they stop, leaving space for the section where the center "E" sits and, alongside the vertical bars, shrink, forming the remaining letters from the previous logo.

After that, "PICTURES" and their byline "A Fremantle Company" fade in below.

Technique: 2D animation.

Music/Sounds: None.

Availability: Brand new. Seen on The Wonder.

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