From Audiovisual Identity Database

Descriptions by


EA HD was a special brand used by Electronic Arts, indicating games on major platforms with full high-definition capacity - namely PC, Xbox 360, and PS3. The brand was retired in 2010 once the majority of games created were intended for HD systems and the market had adjusted.

(November 22, 2005-2010)

EA HD (2009).jpg

Logo: The logo appears from mist. It shows a gray EA logo, as in the 2005-based games, separated with a vertical line from the letters "HD". The logo glows and a spark appears below it directly on the vertical line, going both sides to reveal "HIGH DEFINITION GAMING".

Technique: The sparking animation.

Music/Sounds: TBA.

Availability: Appears on HD games by Electronic Arts. First appeared on the Xbox 360 version of Need for Speed: Most Wanted (2005).

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