DreamWorks Television

From Audio Visual Identity Database

Credits
Logo descriptions by
Shadeed A. Kelly


Logo captures by
Eric S. and Shadeed A. Kelly


Background

DreamWorks Television was a television production arm of DreamWorks, LLC, established with the studio in 1994. Its first production ever made, Champs, aired in 1996, more than a year before the first DreamWorks movie was released. Its shows had trouble coming to syndication because DreamWorks was too small to have its own syndication/distribution division. It eventually went with Paramount Domestic Television. Ironically, Paramount would acquire DreamWorks in 2006, so CBS Paramount Domestic Television/CBS Television Distribution (a part of CBS Corporation, which split from Viacom before the acquisition was completed) took over the complete rights to the DreamWorks Television library. DreamWorks broke apart from Viacom when its employees left to form the current version of DreamWorks. Currently, most of the pre-2008 DreamWorks Television library is owned by Paramount Pictures, syndicated under Paramount Worldwide Television Licensing & Distribution or licensed to Trifecta Entertainment & Media. The current DreamWorks had its TV arm merged into Amblin Television sometime in 2013.

1st Logo (1996)

Logo: On a white background, a picture of the boy fishing on the moon is seen inside a box. Underneath is the 3D text

DREAMWORKS
SKG
TELEVISION

FX/SFX: None.

Music/Sounds: The ending theme of the show.

Availability: Extinct; it was a placeholder logo and was so far only used on The Greatest Moments of the Olympiad with Bud Greenspan.

2nd Logo (January 9, 1996-August 4, 2013)

Logo: The logo is cut down to only the last second or so of the animation from the movie logo, except there is a different cloud backdrop. The boy fishing on the moon in the upper center of the clouds can be seen.

Variants:

  • On the short-lived show Champs, the finished product is used after the logo uses a transition for the Ubu Productions logo. And the boy on the moon is not seen in the logo (which would later be adapted for the end of the movie logo). There's a version without a transition on the unsold pilot Dear Diary.
  • A later widescreen version has the same backdrop from the movie logo.
  • The logo may appear more zoomed-out on some shows.
  • On Boomtown, the 16:9 variant is squished to 4:3.
  • Starting in January 2006, the logo now reads "DREAMWORKS TELEVISION", with "TELEVISION" below the line and replacing "SKG".
  • On season 1 of Smash, the logo is zoomed in.
  • On season 2 of Smash, the logo is either stretched (on widescreen prints) or not (on 4:3 full-screen prints).

FX/SFX: Same as the movie logo.

Music/Sounds: A soft 4-note horn sounder (different from the movie logo), like the movie logo, this was composed by John Williams. Sometimes, it's silent, had the last few notes of the show's closing theme, or had a generic theme on NBC, CBS, ABC and Fox.

Music/Sounds Variants:

  • A low-tone version was heard on Undeclared, Boomtown, and the unsold pilot Life on Parole.
  • A different 3-note violin theme is also heard on an unknown show, though of course this could just be the end credits theme.
  • Part of the movie theme was heard on Alienators: Evolution Continues.
  • On PAL prints of DreamWorks Television shows, including the DreamWorks Home Entertainment UK VHS releases of Boomtown, the music is high-pitched.

Availability: Common. It can be seen on quite a few shows such as The Contender, Carpoolers, Spin City, On The Lot, Boomtown, Rescue Me, Oliver Beene, Toonsylvania, Dog Bites Man, Ink and the first 3 seasons of Falling Skies, among others. The logo first appeared on Champs, a series co-created by DreamWorks founders Steven Spielberg, Jeffery Katzenberg and David Geffen; over a year and a half before the debut of the theatrical logo. This logo does not appear on Band of Brothers or newer prints of Freaks and Geeks, as they use the still version of the theatrical logo instead. Foreign prints of Evolution: The Animated Series do not have this logo either, instead having the Columbia TriStar Television logo (Columbia co-released the movie and therefore has overseas rights), whereas the US version (known as Alienators: Evolution Continues) had this logo along with the Incredible World of DiC logo prior to the Fox Kids-style compressed credits (reruns of the series on This TV plastered the DiC logo with Cookie Jar's logo).

Editor's Note: None.