Downtown Filmes

From Audiovisual Identity Database

Background

Downtown Filmes is a film distributor dedicated exclusively to the release of Brazilian films. The company is led by Bruno Wainer, which was responsible, under both Downtown and Lumiere, for the distribution of some of the greatest hits of Brazilian cinema, among them Olga, Os Normais, Central do Brasil and Cidade de Deus (City of God), the latter being distributed overseas by Miramax Films.

(2006- )

Downtown Filmes logo.jpeg.jpg

Logo: On a black background, lights of cars move down from at a angle. The camera rotates as the car lights begin to multiply and reveal dots forming the street lights and window lights on the buildings. The camera continues to fly through the city until it reveals a group of dots forming an skyline shape. There is also "DOWNTOWN" underneath it with "FILMES" in a smaller, thinner font. The logo zooms in a bit.

Variants:

  • In 2015, to celebrate their 10th anniversary, a variant was made in which, at the end the logo zooms back much farther than usual and a white circle rises from behind the buildings (in result, revealing the dots are part of black, rectangular buildings in the shape of the dot patterns), which causes the logo to descend to the bottom of the screen when "10 ANOS" (with "10" being much bigger than "ANOS" which is inside the 0) fades in inside the circle.
  • Starting in 2020, the year of their 13th anniversary, they made a new variant including their new logo which they introduced around that time. Instead of the camera zooming out from in between the two central buildings, a pattern of giant dots which fill the screen zooms out which then all fade out except for one in the middle. The letters "DT" then fade in inside the circle, and the company's name, now in a different font, fades in below.

Technique: The car lights and flying through the city.

Music/Sounds: The sounds of cars and whooshing. These sounds were updated when the newer variant came around, and it added a low synth note at the end.

Availability: Common in Brazil. Seen on all films they distributed. Despite the logo being changed in 2020, the original variant still appeared on Turma da Mônica: Lições, which released in December 2021.

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