Diverse Productions

From Audiovisual Identity Database

Credits
Compiled by
RSX-798

Background

Diverse Productions was a British television production company that was formed in 1981 by David Graham, to produce content for Channel 4. One of the first shows the company produced was The Friday Alternative, before it became a hit through Diverse Reports. The company sold many times, first in 2004 to FBC Group, then in 2006 to Zodiak Media Group. The company went defunct in 2011.

1st Logo (1982-1992)


Logo: On a black background, we see the text "DIVERSE" in a strange wiggly font. Above it was "A" and below it was the word "PRODUCTION". Below it was information for Channel Four.

Technique: None.

Music/Sounds: The end theme of the show.

Availability: Seen on early Diverse shows from the period, like The Friday Alternative, Diverse Reports, Election Brief and Check Out.


2nd Logo (1992-2003)


Logo: On a black background, we see the same "D" as it was on the previous logo, except the gradient is shaded as light blue and encapsulated into a gradient circle. Next to it was the word "IVERSE" in the same style as before, with "A" above and "PRODUCTION" on the bottom right, both in light blue.

Variants:

  • An animated version exists. Underneath the logo, multiple teal arrows are drawn, writing out each letter in the company name. The last of which is slower than the rest and has the words, "FOR", "CHANNEL 4", and the copyright year within each arrow.
  • Sometimes, it shares the screen with other logos.
  • On early episodes of The Little Picture Show, the logo is yellow.
  • Sometimes, the logo is in-credit.

Technique: None.

Music/Sounds: None or the end theme of the show.

Availability: Common. Appears on Diverse's shows from that time period, like The Pulse, The Little Picture Show, early seasons of Time Team, The Battle for Ideas and some documentaries. The animated variant was used on early programmes that used this logo such as the High Interest documenary "Sick As A Parrot".

3rd Logo (2003-2006)


Logo: Similar to the previous logo, only the "D" circle is in blue, the "iverse" part was in lowercase, and the "A" and "PRODUCTION" text was in blue.

Variants:

  • Sometimes, it shares the screen with other logos.
  • Sometimes, the logo is in-credit.

Technique: None.

Music/Sounds: None.

Availability: Seen on Diverse's shows and documentaries from the time period, like Musical Spotlights, Forbidden Fruit, Soul Nation and Priest Idol.


4th Logo (2006-2010)


Logo: On a black background, we see the 3D upside down words "diverse" in a serif font that flips in. Then it goes back to normal, then the "i" turns upside down. The word "production" in orange fades in on the bottom right.

Byline: Starting in 2007, a byline "A ZODIAK ENTERTAINMENT COMPANY" faded below the logo.

Variants:

  • Sometimes, it shares the screen with other logos.
  • On shows produced by its Bristol subsidiary, the word "bristol" appears in light blue, instead of "production".

Technique: The flipping.

Music/Sounds: The end theme of the show.

Availability: Seen on Diverse's shows and documentaries from the time period, like The Real Dad's Army, Beat the Star, Tribal Wives, Rocket Science and The Secret Life of the Berlin Wall,.

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