Disney DVD

From Audiovisual Identity Database

Captures by
Bree, AussieTechBlits

Video captures courtesy of
Gabriel Semaan


Disney DVD is a brand name used on DVD releases from Walt Disney Studios Home Entertainment. While it was introduced as a print logo with Disney's first DVD releases in 1997, and a semi-animated version of it appeared on some Disney VHS bumpers in 1999, it did not receive an official animated version until the 2001 Platinum Edition of Snow White and the Seven Dwarfs.

1st Logo (October 9, 2001-February 22, 2011)

Nicknames: "Pure Digital Magic", "CGI Tinker Bell", "Shining DVD"

Logo: On a night-sky background, a spark shoots at the middle of the screen, forming a "D". It comes again forming a "V" and then another "D". A curved line (that looks like a DVD) is drawn, and "DiSNEY", in its corporate font, goes on top of the text. The spark goes across the bottom, forming "Pure Digital Magic", and that spark appears to be a CGI Tinker Bell, who smiles at us and takes off, leaving a trail of fairy dust that dissolves a moment later.

Trivia: The animation of Tinker Bell was recycled from a bumper for The Wonderful World of Disney.

Variants: The text "Pure Digital Magic" may be displayed in a different language depending of the region the DVD came from:

  • Spanish (Latin American): Pura Magia Digital
  • Portuguese (Brazilian): Pura Magia Digital
  • German: Zauber in einen neuen Dimension (Magic in a new dimension)
  • Spanish (European): Magia Digital Pura
  • French: La Magie du Numérique À L'État Pur (The Magic of Digital In Its Pure State)
  • Italian: Pura Magia Digitale
  • Portuguese (European): Magia Digital Pura
  • Korean: 환상적인 디지털 세계 (Fantastic digital world)
  • Czech: Digitálně čisté kouzlo
  • Chinese (Mandarin): 數位魅力百分百!(100% digital charm!)
  • Arabic: منتهى متعة تكنولوجيا الديجيتال سحر التكنولوجيا الرقمية اقصى الاستمتاع بالتكنولوجيا الرقمية استمتع بسحر تكنولوجيا الديجيتال (The ultimate in digital technology. The magic of digital technology. The ultimate in digital technology. Enjoy the magic of digital technology)
  • Hungarian: 100% Digitális Varázslat (100% Digital Magic)
  • Hebrew: !קסם דיגיטלי מדהים (Amazing digital magic!)
  • Croatian: Svijet Digitalne Čarolije (The World of Digital Magic)
  • Thai: อัศจรรย์ ดิจิตอล เต็มรูปแบบ
  • Slovene: Svet Digitalne Carovnije (The World of Digital Magic)
  • Icelandic: Sannkallaðir Töfraheimar (True Magic Worlds)

FX/SFX: The sparks and letters appearing and Tinker Bell's appearance.

Music/Sounds: A whimsical string/flageolet theme, with a few "swoops" when the sparks fly in.

Availability: Common.

  • Seen on pre-2006 Disney DVD releases, starting with the Platinum Edition DVD of Snow White and the Seven Dwarfs. Several of them are still in print.
  • This slowly began to be phased out with the second logo's introduction in late 2005, with this logo making its final known appearance on the Mickey Mouse Clubhouse: Mickey's Treat DVD, released on August 28, 2007, though this logo continued to be used on Baby Einstein DVDs until February 22, 2011.
  • Strangely, this logo doesn't appear on the 2004 DVD of Mickey, Donald, Goofy: The Three Musketeers, most likely because Disney's FastPlay debuted at that time.
  • The international variants of this logo vary in availability, the Greek, Hebrew, Mandarin and Czech variants could be seen on various Baby Einstein DVDs and the Bulgarian, Russian, Hungarian and Arabic variants could be seen on the Region 4 Special Edition DVDs of Mulan and The Lizzie McGuire Movie. This logo and some of the international variants could also be seen in 2015 reprints of Disney DVDs from Australia and the United Kingdom.
  • This logo also makes a surprise appearance on PAL prints of the Collector's Edition DVD of A Bug's Life, but this doesn't appear on US prints of the aforementioned DVD nor on other 2002-2005 Pixar DVDs (which are Monsters, Inc., Finding Nemo, and The Incredibles, as well as the 2005 prints of the first two Toy Story movies) due to only having the THX logo shown before the movie, the next logo is on 2010s reprints.
  • This also appears on early FastPlay DVDs (except for the aforementioned Mickey, Donald, Goofy: The Three Musketeers).
  • Like the Walt Disney Home Entertainment logo, it also makes a surprise appearance on the 2013 UK DVD release of Make Mine Music, due the disc master likely having been prepared for a 2006 release, but was delayed to 2013 for unknown reasons.
  • One of it's last appearances on UK DVD releases was the UK Platinum Edition DVD of The Jungle Book.

2nd Logo (October 18, 2005-2015)

Nicknames: "Zooming DVD", "Movies, Magic & More"

  • 2005-2007: "CGI Tinker Bell Redux"
  • 2007-2015: "Classic Tinker Bell"

Logo: On a blurry, cloudy dark blue background, a spark appears and forms the "D" in "DiSNEY", which flies around uncomfortably close to the screen. Another spark flies by in tune with the music. The "D" rotates backwards, and then revolves forwards while zooming out, revealing the rest of the text next to it. Once that happens, "DVD" flies out one-by-one by letter. An explosion of pixie dust forms an arc around the text, completing the logo. More pixie dust forms a white bar with the text "Movies, Magic & More" (same as above in the native language of the country in which it was released). Tinker Bell flies up to the screen momentarily before exiting (reused from the 2001 logo, but is in traditional-style 2D animation).

Early Variant: On the logo's first years from 2005-2007, the logo looks darker, and Tinker Bell is in it's original CGI animation from the 2001 logo. Also, Tinker Bell comes slightly earlier.

Variants: Just like with the previous logo, the text "Movies, Magic and More" may be displayed in a different language depending of the region the DVD came from:

  • Spanish (Latin American):
  • Portuguese (Brazilian):
  • German:
  • Spanish (European):
  • French:
  • Italian:
  • Portuguese (European):
  • Korean:
  • Russian:
  • Czech:
  • Chinese (Mandarin):
  • Arabic:
  • Hungarian:
  • Hebrew:
  • Croatian:
  • Bulgarian:
  • Thai:
  • Greek:
  • Slovene:
  • Icelandic:

FX/SFX: The "D" and pixie dust flying around, the letters flying out, Tinker Bell appearing (either in CGI or digital ink-and-paint).

Music/Sounds: Same as the previous logo, with more whooshing sounds added when the "DVD" letters fly in.

Music/Sounds Variant: On Air Bud: Special Edition, the theme (and noises) is off-sync with the logo.

Availability: Very common.

  • It can be seen on any Disney DVD made between 2005 and 2014, with the first DVD to use this being Tarzan: Special Edition.
  • Later DVDs with this logo has the warning screens play before this logo, but DVDs before that had the logo play before the warning screens. Post-2014 releases just cut to the warning screens.
  • Also seen on the 2015 Region 4 DVD reprints of various releases from 2008-14.
  • This does not appear on the original DVD of Cars (as said before, it does however appear on reprints) and all prints of Ratatouille; the former has the THX logo instead and the latter (as well as all Disney DVDs since 2014, including its 2019 reprint) just goes to the warning screens.
  • This also appears on most FastPlay DVDs.

Legacy: The sparks in the 2005 variant look superimposed on the logo and the CGI Tinker Bell oddly does not fit with this logo very well, as the 2D version works a lot better. Still, overall, this logo has fantastic CGI (and traditional animation) all around, even if it doesn't work quite as well as its predecessor.

Final Note: Since 2014, Disney DVD no longer has an on-screen logo, and just goes to the warning screens. The first WDAS film with this manner was Big Hero 6 and the first Pixar film with this manner was Inside Out. However, Disney DVDs still use their logo on the DVD case and on the Disney's FastPlay menu.

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