Disney+ Originals

From Audio Visual Identity Database

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Logo descriptions by
Fry Letterman, Pip2010 and TheLogoFan2004

Logo captures by

Video captures courtesy of


Disney+ (pronounced Disney Plus) is an American subscription video-on-demand streaming service owned and operated by the Media Entertainment and Distribution (DMED) division of The Walt Disney Company. The service primarily distributes films and television series produced by the Walt Disney Studios and Walt Disney Television divisions alongside third-party content, with the service advertising content from the Disney, Pixar, Marvel, Star Wars and National Geographic brands in particular. It originally launched on November 12, 2019. In select international territories, Disney+ also operates a general-entertainment hub called Star which launched on February 23, 2021.

(November 12, 2019-)

Nickname: "The Parody CLICK!"

Logo: On a dark blue-blue gradient background, we see the corporate Disney logo in white. A bright star comes from the top of the "D" and makes an arch of light which gets brighter as the star falls. The star then explodes next to the logo and makes a plus symbol that's slightly curved to match the arch. Right when it does this, the word "ORIGINAL" appears beneath the logo, with the text appearing to slide out from the "O".

Variant: On Disney+ prints of Love, Victor the word "ORIGINAL" is removed.

FX/SFX: The arch forming and the words appearing.

Music/Sounds: A quiet, somber synthesized note, followed by a crack-like sound when the plus is formed (which sounds similar to the Nintendo Switch clicking sound used on their trailers, promotional material and TV commercials).

Availability: Current.

  • Seen on Disney+ original programs, such as The Mandalorian, Forky Asks A Question, High School Musical: The Musical: The Series, Dug Days, Monsters At Work, and Pixar Popcorn, among others.
  • The logo surprisingly appeared before Maggie Simpson in "Playdate with Destiny" but was edited out a day after.
  • Also appears at the beginning of the Pixar films Soul, Luca, and Turning Red, all of which had been forced to skip their theatrical runs due to the ongoing COVID-19 pandemic. However, it is absent on theatrical prints of these films on countries without the streaming service and on physical media releases.
  • Don't expect to see this on American prints of 101 Dalmatian Street and Legend of the Three Caballeros, as they were originally not produced for Disney+ in the US, but the service still distributes those shows in that country.
  • Also seen on the US Disney+ release of Love, Victor.

Editor's Note: None.

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