Deluxe Digital Studios

From Audiovisual Identity Database

Logo descriptions by
logodoctor99, BenIsRandom, LogosSuper142 and AlbertoTheMonkey

Logo captures by
EnormousRat and Muzzarino

Editions by
Muzzarino, BenIsRandom and Final Chromebook‎

Video captures courtesy of
KrspySkrmnChkn, GoAnimateFan199Pro (uploaded by StephenCezar15), Muzzarino, BLUHECX and Other Files


Deluxe Digital Studios is a leading supplier of DVD and Blu-ray post-production services, including subtitling and localization, video compression, encoding and authoring, among others. Their clients include major Hollywood studios, most notably Universal and 20th Century Fox, as well as a growing number of online retailers.

Established in the early 2000s, the company itself is a subsidiary of Deluxe Entertainment Services Inc., an American mass media company founded in 1915 by William Fox (founder of Fox Film, a predecessor to 20th Century Fox).

1st Logo (October 22, 2002-May 17, 2005)

Nicknames: "The Red Globe", "Deluxe Globe"

Logo: On a black/white gradient background, a red globe zooms out while rotating. Then, it becomes solid as the word "deluxe" fades on it (forming the Deluxe Corporation logo). "digital" flies out from the circle letter-by-letter, as the texts "design", "compression", "authoring", and "production services", in white, appear under "STUDIOS", which appears letter-by-letter under "ital". The Deluxe logo then flashes, and "A DIVISION OF DELUXE GLOBAL MEDIA SERVICES LLC" fades in.


  • A widescreen version exists, which appears on widescreen releases of certain DVDs from the period.
  • A still version without the changing text exists.

FX/SFX: The globe moving, the letters appearing.

Music/Sounds: A synth drone is heard all throughout the logo. When the letters appear, several whooshes and beeps are heard, and a boom is heard at the end. None for the still version.

Availability: The animated version is fairly common, but the still version is rare. Sometimes paired with the Macrovision logo for Universal DVDs.

Editor's Note: None.

2nd Logo (May 17, 2005-October 17, 2006)

Nicknames: "The Grid", "Deluxe Grid"

Logo: An iris-in effect brings forth a red/black background with a grid and a continuously scrolling filmstrip that transforms into 1/0 binary codes after reaching the center. The logo from before flies faintly from left to right over the background. Then, a transparent square flashes in, where the Deluxe circle zooms out and "digital" and "STUDIOS" slide in from left and right, respectively. The texts "DESIGN", "COMPRESSION", and "AUTHORING" appear above the square, fading in word-by-word while they slowly space out, before ending with "PRODUCTION SERVICES". The codes and text continue to move as the logo fades out.

Variant: On early Universal DVDs with this logo, it is in a crimson red color, and below reads "A DIVISION OF DELUXE LABORATORIES" with a red glow.

FX/SFX: The binary text scrolling, the flash, the (changing) text fading.

Music/Sounds: A sound that sounds like air blowing, then a loud whoosh sound when the square flashes.

Availability: Uncommon, as this logo was only used for nearly two years.

  • It was seen at the end of 2005-2006 DVDs from Universal, 20th Century Fox, and MGM (before Sony took over distribution).
  • It also appears on the Lionsgate releases of Saw: Special Edition, The Barbie Diaries, Arthur's Missing Pal, and all Lionsgate UMD releases.
  • It even appears on some HBO Video and New Line Cinema releases.

Editor's Note: None.

3rd Logo (September 5, 2006-March 8, 2016)

Nicknames: "The Sketch", "Deluxe Sketch"

Logo: On a white paper-like background, the logo sketches itself in at a bottom angle, before angling itself upward as it zooms out to the center. To the tune of the logo music, the Deluxe logo faintly flashes as all the normal colors begin painting in. With the background now bright silver, the Deluxe circle becomes shiny as a duplicate of the text on it shoots out letter-by-letter. The Deluxe circle flashes again as its color "inflates" inside, while the entire logo then raises to fully render in CGI. At the same time, the background becomes a darker silver metal flooring, with a large blue spotlight shining on the Deluxe logo. The logo's shadow moves from right to left as the flooring shines on top from the opposite.


  • On the pan and scan version seen on full-screen only DVDs, the logo starts at the left side and when it angles, it pans until it's centered.
  • On Blu-ray releases, the logo cuts to black instead of fading out.

FX/SFX: Very good CGI, blending both CGI and 2D animation to astonishing results.

Music/Sounds: A piano theme that builds up to a majestic climax and ends with a held-out synth drone and a faint "hiss" with the shine.

Availability: Common.

  • It was seen at the end of 2006-2016 Universal Studios Home Entertainment DVDs and Blu-rays, as well as 20th Century Fox DVDs/Blu-rays until mid-2009 as well as Summit Entertainment releases from 2008-2011.
  • Like the previous logos, this logo was paired with the Macrovision logo on Universal DVDs until early 2007. It does not appear on the original release of Barbie and the 12 Dancing Princesses, but subsequent Barbie titles from this timeframe do have it. Fox DVDs and Blu-rays since 2009 no longer have this logo, with the introduction of the region-specific warning screen.
  • It was seen at the end of a lot of Universal DVDs and Blu-rays from late 2006 to early 2016, as well as pre-2016 Blu-ray/multi-film set DVD reissues of older Universal products.
  • It was also seen at the end of 2006-2009 20th Century Fox/MGM releases from the era.
  • It also appeared at the end of Summit Entertainment self-distributed titles from 2008-2012.
  • It also appeared on the Lionsgate releases of Saw II: Special Edition and The Last Unicorn: 25th Anniversary Edition.
  • Some Universal DVDs and Blu-rays released around this time do not have this logo at the end, as they either go straight to the main menu or replace it with the 2013-2016 Sony DADC logo instead.

Editor's Note: None.

4th Logo (March 15, 2016-)

Nicknames: "2010s Deluxe", "Where's Digital Studios"

Logo: On a white background, three red swirls fly into the screen as a bright red light moves in to the center of the screen. The swirls form the Deluxe circle from the previous logos, however "deluxe" is in a different font. There are still some swirls in the circle. The "digital studios" text is also absent.

FX/SFX: Again, nice CGI.

Music/Sounds: A long whoosh accompanied by twinkling sounds.

Availability: Current and common.

  • Seen on most Universal DVDs and Blu-rays since March 2016.
  • Some Universal DVDs and Blu-rays released around this time. Some titles do not have this logo at the end, as they either go straight to the main menu or replace it with the 2016-present Sony DADC New Media Solutions logo instead.
  • It does not appear on any Ultra HD Blu-rays released by Universal as they use a 4K Ultra HD version instead, nor on Fox titles in all formats, as they kept using the same region-specific warning screen and then updated to Disney's version in May 2020.

Editor's Note: None.

5th Logo (August 9, 2016-)

Nicknames: "4K Deluxe", "The Red Globe II", "Universal Deluxe"

Logo: On a white background, a red circle zooms out, which later turns into a globe, and back into the circle with the word "deluxe" in the same font as the previous logo.

FX/SFX: The circle zooming out, and the turning of the circle.

Music/Sounds: A calming three-note string tune, along with some shining.

Availability: Only seen on Ultra HD Blu-rays from Universal. This logo does not appear on standard Blu-rays or DVDs from Universal, as they use the variant mentioned above instead.

Editor's Note: Same as before.

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