Data Design Interactive

From Audiovisual Identity Database

Descriptions by


Data Design Interactive was a British game developer, founded by Stewart Green in 1983. The company became infamous for gearing out ill-made titles, most of which, merely being re-skins of one another. The UK office ceased trading in 2009, and all game development was halted that year. In August 2012, the company went defunct.

1st Logo (1995-1997)

Logo: On a space background, the word "DATA" (represented through abstract shapes) fades in on an angle and turns upright. As it does so, the letters of the word "DESIGN" move under "DATA", along with two red squares and triangles. Once they come together, the text "InterActive" wipes in beneath "DESIGN" and the text "A" and "production" fade in on the top and bottom of the logo respectively.

Technique: The movement of the text and shapes, the appearance of the text. Standard animation for the time.

Music/Sounds: A whooshing noise, followed by a synthesized bang, along with a voice over, saying the company name.

Availability: Follows the Eidos Interactive logo on Conquest Earth and also seen on X-It and Rise of the Robots.

2nd Logo (November 11, 1998-September 2010)

Logo: On a black background, a side-view topography image of the human brain tinted orange fades in. The text "d a t a d e s i g n" appears along with "interactive", each beneath the sketch. The above text is encased in a hard-to-see circular outline. Finally, an abstract "ddi" blurs in and zooms out onto the brain above the text, and a faint spotlight forms behind the brain. Everything stays on screen for about four seconds before fading out.


  • There is a still version of this logo on LEGO Rock Raiders.
  • Another still version exists, with the logo slightly zoomed out and a URL being present. This can be found on some of their PC and PS2 games.
  • A later version was used on the company's Wii games, where the logo is on a white background. The brain is absent in this logo. Depending on the game, the URL may or may not be present.

Technique: The brain fading in, the appearance of the text, the "ddi" symbol zooming out. None for the still variants.

Music/Sounds: Two humming noises, followed by six synth beeps. The last four are played simultaneously. A higher-pitched version of this logo exists. None for the still variants.

Availability: Seen on later games, namely those for the PlayStation, PlayStation 2, and Wii. These games include Anubis II, Nickelodeon Party Blast, Billy the Wizard: Rocket Broomstick Racing, among many others. The logo's first appearance was spotted on LEGO Chess.

Legacy: This logo is quite infamous due to the poor quality of many of the games it precedes.

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