DLP Cinema

From Audiovisual Identity Database

Descriptions by

Captures by

Video captures courtesy of
DamnTarget and Cinema Sound trailer


DLP from Texas Instruments is a projection device that uses a digital micro-mirror device, which is offered in cinemas, developed in 1987 by Larry Hornbeck, and had its first projector revealed in 1997. DLP stands for "Digital Light Processing".

1st Logo (2006-)

Logo: We fade in from black to see some meteors fall from the sky and hit the ground. A tornado starts to form and becomes a tunnel as we zoom in. The screen turns to a rainbow swirl and the DLP logo forms. Then, it flashes away and we see "The Power of Picture" fade in to the screen.

Variant: Sometimes, "The Power of Picture" is omitted.

Technique: CGI by Imaginary Forces.

Music/Sounds: A slightly ominous synth tune with choirs.

Availability: Found in theatres that have their products. While the logo is believed to have truly debuted in 2006, according to the Wayback Machine the Imaginary Forces website showed what looks like frames of it since 2003, and it had a page on the site since at least 2005, making its exact debut mysterious.

2nd Logo (July 11, 2008-2010s)

Logo: Fading into the sight of dried topsoil resembling a desert, a part of it starts to push up and the camera slowly zooms in on it. It eventually ruptures out a glass cube of the dirt, with a metal frame and multiple glass squares on each side, and it lands on the soil. It then jumps up and forces itself down 4 times, each time getting harder and harder while letting out colored lights from its edges. For the 5th time, it spins for a bit and eventually breaks open into an explosion of light, leaving a glass cross shape. It eventually folds out and multiplies itself over the topsoil, starting off slow before multiplying in great numbers. As the camera zooms out, a blue circle zooms out, followed by the text "DLP" and the rest of the logo. It has a line underneath the logo, along with "CINEMA TEXAS INSTRUMENTS" stacked under it. "Digital Picture by" can also be seen in the corner. The glass eventually reveals footage of a waterfall, which fills up the whole screen, and the logo slowly turns to be more flush in the front. As the background fades out, the logo turns into particles that fly toward the screen and eventually cause the logo to end.

Technique: CGI by Tippett Studio.

Music/Sounds: Crackling sounds when the cube pops out, a sci-fi sound every time the cube jumps and reveals itself, and a majestic theme when the waterfall is on screen.

Availability: Found in theatres that have their products.

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