From Audiovisual Identity Database

Editions by

Video captures courtesy of
EnormousRat and CostlyFall7064


Digital Illusions Creative Entertainment (DICE) is a Swedish video game developer formed in 1992 (there was also a Canadian unit). In 2004, Electronic Arts struggled to purchase the company, only succeeding in October 2006, thus making the company a wholly-owned subsidiary of EA. The Canadian headquarters was shut down immediately after the EA acquisition, but in May 2013 the company opened a Los Angeles unit.

Digital Illusions


Digital Illusions

1st Logo (March 13, 1992)

Logo: The 3D letters "DIGITAL ILLUSIONS" are lying on a mirror, seen from an isometric view. There is a triangle which lies from "L" to "U". Everything is light blue, but the letter fronts are gray.

Technique: None.

Music/Sounds: None.

Availability: Seen on Pinball Dreams.

2nd Logo (October 1992)

Logo: There is a drakkar, a viking's ship with a dragon head and shields onboard, which crosses the sea waves. The sky has a weird green structure. "DIGITAL ILLUSIONS" is seen above the ship.

Technique: None.

Music/Sounds: None.

Availability: Seen on the earliest (non-AGA) version of Pinball Fantasies.

3rd Logo (October 1992-1994)

Logo: This logo is a compound of several circular entries. It has a central gold circle, a red transparent circle part on the upper left where "DIGITAL" is written, metallic pieces and another red rectangle at the right where "illusions" is written. There is also an insertion below which reads "Computer Entertainment".

Variant: The background is black on Benefactor and white on Amiganoid.

Technique: None.

Music/Sounds: None.

Availability: Seen on Pinball Fantasies (AGA version), Benefactor and Amiganoid.

4th Logo (1995)

Logo: The same structure as before, lying on a brown surface, seen in better rendering. There is no green bar this time.

Technique: None.

Music/Sounds: None.

Availability: Seen on Pinball Illusions.

5th Logo (March-October 31, 1996)

Logo: The camera moves through a poorly lit landscape towards an enormous pillar structure. It moves to a top view, revealing that he pillars are letters for a circular "DIGITAL ILLUSIONS" (with two dots between them) surrounding a connected "DI" structure. A splash of light appears above the "I", moves up the pillars, and finally the logo falls into light.

Technique: Animation of the logo.

Music/Sounds: None.

Availability: Seen on True Pinball.

6th Logo (April 1998-March 3, 1999)

Logo: First, there is a blue ball lying on a gray surface. It zooms out and a white skewed ellipse grows around, followed with gold lines - one embraces the edge of the ellipse, another appears under the black words "DIGITAL ILLUSIONS" coming around the inner part of the ellipse. The blue ball converts to a plain oval with a new structure (permanent since this logo) - connected "DI" letters with a thick gold dot.

Technique: Animation of the logo.

Music/Sounds: Several dramatic synth notes.

Availability: Seen on Motorhead.

7th Logo (July 25-October 4, 2000)

Logo: TBA.

Technique: TBA.

Music/Sounds: TBA.

Availability: This logo was shown at the beginning on the Michelin Rally Masters: Race of Champions installation. It's not clear if it was present in the game.


1st Logo (October 24, 2000-October 24, 2003)

Logo: A white dot appears in the center of the screen. The background changes from black to red and the dot releases 5 white concentric circles. The circles and dot rotate as the first circle around the dot morphs into a stylized "DI". The design turns solid as the background rotates to reveal that the circles are now in a rectangle against a white or black background, with the stylized text "diCe" at the bottom of it, while the circles morph into an abstract spiral design.

Technique: Solid 2D animation.

Music/Sounds: Starts with a low synth hum that segues into a Thievery Corporation-esque down-tempo theme.

Availability: Seen on most games by the company, such as the Xbox version of RalliSport Challenge, JumpStart Wildlife Safari: Field Trip, Shrek, Swedish Touring Car Championship 2, Shrek Extra Large, V8 Challenge, Riding Champion: Legacy of Rosemond Hill and Pryzm: Chapter One: The Dark Unicorn.

2nd Logo (September 10, 2002-September 5, 2003)

Logo: In the darkness, glowing pink parts of the logo fly in from nowhere and take their places. Then the logo glows and slowly zooms out.

Technique: The flying parts and glowing.

Music/Sounds: An electrical sound.

Availability: Seen on Battlefield 1942.

3rd Logo (November 6, 2002-May 9, 2003)

Logo: On a gradient gray background, some gray patterns are seen falling from the sky, and the camera quickly moves to a normal view, showing the DICE rectangle logo with parts of it falling into their positions. The rectangle seems a bit skewed.

Technique: Animation of the logo.

Music/Sounds: A single windy sound.

Availability: Seen on RalliSport Challenge for PC and Land Before Time: Big Water Adventure.

4th Logo (March 14, 2004-November 20, 2006)

Logo: Two bright blue-toned splashes appear sidescreen, meet and create a glowing DICE logo in the center. A kind of interlacing can be seen. The logo continues to flash and flicker for two seconds until it renders stable. Then it collapses into a red line (not unlike in old TVs) and clears out.

Variant: TBA

Technique: TBA

Music/Sounds: A windy synth entry and the sound a keypunch.

Availability: Seen on Battlefield Vietnam, Battlefield 2 and all their expansions made until 2006.

5th Logo (June 23, 2008-)

Logo: On a black background, a square with a cross inside (it is exactly what to be if all of the letters of the word "DICE" are placed together) spins onto the screen. The square "splits" up, revealing an angular and stylized "DICE". Then the "E" moves 90 degrees and slides to the left, wiping the logo.


  • On Mirror's Edge, the logo is red, and is on a white background, like the Electronic Arts logo preceding it.
  • On Battlefield: Bad Company, the logo is seen among various golden ingots, one of which bears the logo. It then fades to the logo (although a bit grungy). The logo dissolves to the left afterwards.
  • On Battlefield 1943, the logo is on a white background. It is black again, and has an old film effect.
  • On Battlefield: Bad Company II, the logo is once again black on a white background and is formed from various merging squares. Then, like the previous installment, it dissolves to the left.
  • On Star Wars Battlefront, the logo is golden and has a shiny texture on it. This is on a black background.
  • On Star Wars Battlefront II, glowing white lines draw the logo on a black background. It glitches out after a few seconds, and there is a copyright notice below the logo.
  • On Battlefield V, the logo is behind a wall of cracked glass, making it look distorted. It also blurs in and out.

Technique: Depends on the variant.

Music/Sounds: Depends on the variant.

Availability: First seen on Mirror's Edge, and has since appeared on other games from DICE.

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