Crawford Productions was founded in 1945 by siblings Hector and Dorothy Crawford as a producer of drama, light entertainment and educational programs for radio. The company did not adopt a logo until the late 60s. In 1989, it was sold to WIN Corporation. The last program it produced was Guinevere Jones. Today, while the company is still in existence, it currently does not produce television shows, but concentrates on marketing DVD releases of it's popular programs.
1st Logo (1968-1975)
Logo: Superimposed into the intro or outro of the show, we see the letters "cp" in a larger font, with "A CRAWFORD" on the left and "PRODUCTION" to the right side of the logo.
Variant: On the show's intro, copyright info appears below the logo, and sometimes, the show's logo appears above.
Music/Sounds: The opening or closing theme of the show.
Availability: Rare. Saved on shows like Division 4, Matlock Police, The Box, Homicide and Ryan.
2nd Logo (1974-1989)
Logo: On a light blue background, there is a connected "cp" in the middle of the screen with "A CRAWFORD" to the left of it & "PRODUCTION" to the right. in the same alignment as the last logo Copyright information is also seen below the logo.
- There is an in-credit version where it has "A CRAWFORD PRODUCTION" below the logo.
- Another variant has "Crawford Productions, Int." above the logo, while "in association with" is seen below. This variation also lacks the copyright information.
Technique: The scrolling of the credits or none.
Music/Sounds: The ending theme of the show or none.
Availability: Rare. The earlier version has been spotted on Bluey. The in-credit variant was seen on the first seasons of The Flying Doctors, while the 'In association with' variant can be seen on The Facts of Life Down Under and A Place to Call Home. Until 1979, it has been shown in the intro of Crawford' shows.
3rd Logo (1989-2003)
Logo: On a black background, a royal blue bar appears in the middle of the screen zooming out. As the bar zooms out to reveal a triangular edge, yellow dots fly into the bar, making holes, while three more stars (also in royal blue) rotate around the bar. As the stars circle to the front, one of the stars fuses with the bar and the edge retracts to reveal a section of the star stretching out. The star zooms out as "CRAWFORDS" rotates to the middle of the screen and a red line is wiped in on the lower edge of the extended portion of the star. "AUSTRALIA" appears below.
- There is an in-credit version with a URL.
- A still version appeared on Guinevere Jones where it is 2-D and lighter.
Technique: The formation of the logo.
Music/Sounds: A droning synth with a piano fanfare is heard first. A harp flourish and a trumpet section is then heard with a zap sound. A piano section is then heard at the end. The in-credit and still versions uses the end theme.
Availability: Rare. It was seen on Acropolis Now, Newlyweds, and Guinevere Jones. The in-credit version was seen on The Saddle Club.