Clarius Entertainment

From Audiovisual Identity Database

Background

Clarius Entertainment was a film distribution company launched in 2010 by several former film studio executives, such as William K. Sadleir, Louise Chater and Claire Heath. Its first acquisition was the Korean animated feature film Dino Time, which wound up not being released. The film was finally released by Alchemy as Back to the Jurassic in 2015. The company released three films in 2014 and none of them were hits at the box office. Clarius Entertainment's financing source, Macquarie, subsequently exited the film business, having suffered substantial losses from its loans to bankrupt Relativity Media. Without a replacement financing source, they were forced to abandon three other films they were going to distribute. Sadleir and Heath later left the company to form the new distribution outlet Aviron Pictures, and they transferred Clarius' final film, My All American, there so the film could retain its November 2015 release. Clarius has since ceased operations.

(2012-2015)

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Logo: On a black background, we see a "C" zoom out. After a couple of seconds, four other "C"s, bigger than one another, zoom out and cover the first one. After it's done, the text:
C L A R I U S
E N T E R T A I N M E N T

zooms out underneath the logo while it shines. As we zoom out, the logo goes dark.

Technique: The "C"s and text zooming out, the cloudy background, and the shining. Decent early 2010s animation.

Music/Sounds: 5 whooshes, a crystallized hum and several synth bell notes followed by two quiet timpani hits and two loud bass drum bangs.

Music/Sounds Trivia: The hum is a sound effect called "Frosty", from Spectrasonics' Distorted Reality 1 sample CD. The sound effect is also heard in the 2002 First Channel logo.

Availability: Can be found on Legends of Oz: Dorothy's Return. This also might have been seen on theatrical prints of And So It Goes and Before I Go to Sleep, but it doesn't appear on their home video releases. Also seen on trailers for Dino Time and My All-American.

Legacy: This is not a badly-animated logo, not the best, but also not the worst. One wonders how this logo would be remembered today if the company lasted longer and it were used on better-known and/or more successful films.

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