Cinema International Corporation Video

From Audiovisual Identity Database

Captures by
Eric S. and others

Editions by
mr3urious, TrickyMario7654, V of Doom, Martin V.B. and TheLogoFan2004

Video captures courtesy of
DigitaliseMe, Jordan Rios, Zampakid, RtC Extra, CNRArcade, MemoriesOfNostalgia2006 and Ann-Maree Tetley


Cinema Intentional Corporation Video, commonly known as CIC Video, was a home video distributor owned by Cinema International Corporation (CIC) and its successor United International Pictures (UIP), and operated in some countries by local operators. Outside of the United States, it distributed films by Universal Pictures and Paramount Pictures, UIP's partners. DreamWorks films were added to the company output in 1998 (which were distributed under DreamWorks' home video branch), as the fledgling studio had a worldwide video distribution deal with Universal. In 1999, CIC Video was dissolved when Universal purchased PolyGram and reorganized its video division under the Universal name. Paramount Home Entertainment became CIC Video's successor after acquiring full ownership and merging it into Paramount's video division.

1st Logo (January 1981-1986)

Logo: We see "CIC" in a fat font with the "S"-patterned chain link from the film logo on the "I" and the word "VIDEO" in Aero Extended font slowly fading in on a cloudy blue (or purple) background.

Variant: The prototype variant has no "chain".

Technique: The fading in of the logo.

Music/Sounds: None.


  • It's on (at least) PAL tapes in the United Kingdom and Germany and PAL LaserDiscs in the United Kingdom, such as Airplane!, Beverly Hills Cop, Rough Cut, Raiders of The Lost Ark, and Airwolf.
  • The prototype variant is usually found on tapes that have the print CIC Video logo without the chain on the packaging (usually the very first releases on the label), such as the UK pre-cert releases of Jaws, Star Trek II: The Wrath of Khan (1982), The Thing and also on the 1984 pre-cert UK VHS release of Woody Woodpecker and His Friends Vol. II.

2nd Logo (1983)

Logo: TBA

Technique: Early computer animation (possibly Scanimate).

Music/Sounds: TBA

Availability: Only known to have been used at the beginning of a trailer tape.

3rd Logo (1986-1992; 1994)

Logo: Set against a black-blue gradient background, we see the three pieces of the chain (the outer two in light blue and the center one in white) fly from the edges of the screen, forming the chain. The "I" then flies in from the top of the screen, stopping were the chain is, and the two C's then draw themselves in, starting from the bottom up to the top. All three letters are made of metal. "VIDEO" then flies in below, stopping under the CIC logo.


  • It's not very common in the UK and Germany, but on Aussie, Brazilian, and Argentine tapes, this variant is common: Just before the logo settles in place, a white flash is seen, and the logo is now set against a light blue background. Sometimes, only the still logo is seen, like on some Japanese tapes, VCDs and LaserDiscs, as well as VHDs (basically the country's version of CED).
  • One variant has the CIC Video logo (blue background version) "morph" into the Paramount logo (with a smaller Paramount Communications byline), which then morphs into the Universal logo. This was only seen on some Latin American videos as the beginning of a short promo to commemorative 1,000,000 copies of CIC videotapes sold.
    • A 1991 trailer tape had the common blue background variant flash into this particular variant. The Paramount logo also does not morph into the Universal logo.
  • Some blue background variants have the logo zooming out to the top as a light blue marquee with white lines fades in below reading "GREAT FILMS", along with "from the Hollywood studios of PARAMOUNT & UNIVERSAL", which would lead into sneak previews of upcoming movies.
  • Another background variant has the logo zooming out to the top but cuts to black which also exists and can be found on a 1986 UK VHS re-release of Woody Woodpecker and His Friends.

Technique: The logo parts coming together.

Music/Sounds: An ascending synth-choir note, ending with 4 synth notes that rise in pitch (sounding like 'doo-doo-doo-doo') and a loud hit.

Availability: Uncommon, as this was only used internationally.

  • Best place to check is in a place like Europe, Australia, or South America.
  • Examples include the original UK issues of The Naked Gun and Back to the Future Part II.
  • One tape that had the blue background variation was Police Squad: Volume One.
  • Tapes in Asia and Africa may have this logo, too.
  • This logo may also come after a home video logo from that country (such as AVH in Argentina, HVH in Greece, and ITI in Poland).
  • The blue background variant with the marquee appears on some tapes from the era such as the original UK retail releases of Saturday Night Fever and Back to the Future.
  • Other releases to have this include Back to the Future Part III, Ghost, Kindergarten Cop, Top Gun, Twins, The Naked Gun 2 1/2, Coming To America, The Godfather Part III, Beverly Hills Cop II, Ferris Bueller's Day Off, The Hunt for Red October and Stepping Out, among others.
  • It was spotted at the end on a late 1990s TNT airing of American Graffiti with the movie's end theme playing over.
  • It was also spotted at the beginning of a 1994 Brazilian VHS release of Dark Angel: The Ascent, a Full Moon film released by Paramount, with the 5th logo appearing afterwards.
  • The blue background variant with the marquee was spotted on the Japanese laserdisc of Back to the Future, although it hasn't been translated through subtitles.

4th Logo (1986-1992)



  • Opening: We begin with the blue background variant of the previous logo. After it turns blue, it zooms out onto a scrolling chrome filmstrip and "dissolves" into its respective space. The filmstrip has three boxes in it. The left has the Paramount print logo (with the Gulf+Western byline) engraved in it, the middle box has the CIC Video logo in it, and the box on the right has the Universal print logo of the time (a wireframe globe inside a stylized U with "UNIVERSAL" below) in it. We then see the word "PREVIEW" in gold scrolling past. The screen is then taken up by a white flash. On Chilean tapes released by Video Chile, a voiceover is used.
  • Closing: We start off with the white flash disappearing, revealing the filmstrip with the "PREVIEW" text on it. It then flips over to reveal the 3 boxes in it. Suddenly, the CIC logo turns full color (that is, blue and white) and zooms up, taking up the entire screen.

Technique: The logo scrolling, the moving filmstrip, the word "PREVIEW" scrolling by, the flash.


  • Opening: The music from the 3rd logo, then a deep bass sounder with a laser-like zap noise, and finally the 'doo-doo-doo-doo' noise and the loud hit.
  • Closing: The laser-like zap noise, with the deep bass sounder playing in the background, followed by an abridged version of the 'doo-doo-doo-doo' noise and loud hit.

Availability: Uncommon, as it is seen on rental tapes (mainly in the UK) from CIC Video, used in tangent with the second logo.

  • It can also be found on plenty of South American tapes as well, particularly NTSC-formatted tapes from Blancic Video in Venezuela, Kyron Home Video in Colombia, and Video Chile in, well, Chile.
  • It can be also seen on Aussie releases as well such as Stepping Out.

5th Logo (1990's)


Logo: On a lavender background, we see a filmstrip passing by us at an angle with "CIC VIDEO" on it. Suddenly, one of the CIC Video logos rises from the filmstrip and faces the screen. The "chain" flies forth and brings us the Portuguese words "qualidade de quem é original" (loosely, "genuine and original quality"), then bounces around and lands in the I of CIC.

Technique: The filmstrip, the logo and "VIDEO" text flying in place, the chain forming the Portuguese text and landing on the "I".

Music/Sounds: Same as the opening variant of the previous logo.

Availability: Rare. This was seen on Brazilian NTSC-formatted tapes from the time.

6th Logo (1991-1998)

Logo: On a black-blue gradient background, lights draw in the metallic CIC logo, the chain appears in the "I", and the word "VIDEO" turns in place. Once it's done, one of the following happens:

  • On Paramount movies, the logo zooms out to the left, in a box, against the same type of background. Then, in another box to the right, Paramount's "CGI Mountain" logo animates.
  • On Universal movies, the logo would zoom out to the right, in a box in again the same type of background. Then, in another box to the left, Universal's logo animates.
  • In Australia, the logo would zoom up to the top, and two boxes would play the Paramount and Universal logos below it. Then, the CIC Video logo would zoom in again towards the viewer.

Variant: In some Czech tapes, the logo is shorter, and doesn't zoom out.

Technique: The logo draining in, the appearances of the chain and "VIDEO" text, the appearance of the other logos.

Music/Sounds: A dreamy synth-orchestra tune.

Music/Sounds Variant: On some tapes including Star Trek: The Next Generation: Volume 22, the tune is higher in tone.

Availability: Seen on many PAL tapes in the UK and Australia.

  • Titles include The Nutty Professor, True Lies (Universal had the rights to the film internationally at that time), The Naked Gun 33 1/3, Forrest Gump, Clueless and Jurassic Park, among others.
  • Strangely, this can also be found on Tom & Jerry: The Movie in Australia despite distributed internationally by Turner Pictures Worldwide (there is no change to the logo).
  • CIC tapes released in the UK between 1993 and 1997 did not have any logo.

7th Logo (1997-1999)


Logo: On a blue-purple aurora background, we see the CIC logo of the time, but in light blue, which zooms in towards the viewer. Suddenly, the chain glows, causing a flash to appear, revealing the word "WELCOME" below the CIC logo. The logo then zooms in quickly, causing the screen to turn white.

Technique: CGI effects.

Music/Sounds: A peaceful chord-like tune, followed by a whoosh sound.

Availability: Seen on Paramount and Universal releases at the time, mainly in Australia and the UK. Examples include most Rugrats tapes and Mission: Impossible. A UK video release of Beavis and Butt-head Do America might have this logo as well.

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