From Audiovisual Identity Database
1st logo (1950's)
Technique: The logo zooming up from left then right, and then the texts appearing.
Music/Sounds: An triumphant fanfare which also plays in the Cathay Keris logo.
2nd Logo (1960's)
Logo: We see the Cathay building in live-action. Around here we see cars passing by and we see the text "CATHAY ORGANISATION" and "MEMPERSEMBAHKAN" on bottom, zooming in and staying still.
Technique: The logo zooming in and the live action.
Music/Sounds: An bombastic fanfare made with Malaysian traditional instruments, which continues in the succeeding Cathay Keris logo.