CBS Broadcast International

From Audiovisual Identity Database

Descriptions by
codyfinke, Shadeed A. Kelly, and Eric S.

Captures by
1deal2008, Eric S., Shadeed A. Kelly, thehugetvfan, V of Doom, Derrick Anderson, Gilblitz112, and Pygmalion X

Editions by
Editions by Shadeed A. Kelly and thehugetvfan

Video captures courtesy of
Eric S., Broken Saw, MacBookPro1990, ClosingLogosHD, thatvhstapeguy (VectraQS), and retro VHS trailers


CBS Broadcast International was the second syndication company created by CBS, Inc. Previously, the CBS library was distributed by Viacom Enterprises, a spun-off company from CBS due to fin-syn rules, which only applied in the United States and their territories. On August 10, 2004, Viacom, Inc. merged CBS Broadcast International with Paramount International Television to form CBS Paramount International Television (later "CBS Studios International", later "ViacomCBS Global Distribution Group" now the "Paramount Global Distribution Group").

1st Logo (September 27, 1985-1987)

Logo: On a light blue background, the cerulean text "CBS" (in ITC Avant Garde Bold Italic) flies in from the left. While it does so, the "C" leaves two trails behind; the second one is patterned like a globe, and some black stripes move towards it from the top and bottom of the screen. Then the white text "A CBS BROADCAST INTERNATIONAL PRESENTATION" (in the same font as "CBS" but in a lighter weight) fades in.

Variant: A still variant has the text "IN ASSOCIATION WITH" above the logo and the bottom text reading "CBS BROADCAST INTERNATIONAL".

Technique: CGI animation.

Music/Sounds: An arpeggiating 9-note synth tune. In some cases, none.

Availability: Very rare.

  • Seen on some TV movies from the era, like Who is Julia? and Under the Influence.
  • Also was seen on some episodes of The (New) Twilight Zone on Chiller, followed by the 2007 CBS Television Distribution logo, it's unknown if MeTV airings will retain this due to CTD plastering.

2nd Logo (1987-1995)

Logo: On a dark blue (or purple) background, we see various outlined circles dropping from the top of the screen, gradually forming a wireframe globe. When the globe's completely formed, it shines, becomes 3D and zooms out, as the background fades to a sky blue background, with the CBS Eyemark around the globe (which acts as its pupil), the letters "CBS" in the Didot font (which is CBS's trademark font) next to the CBS Eye, and "CBS BROADCAST INTERNATIONAL" (set in Helvetica Italic) below the logo.


  • There is a variation which has "A PRODUCTION OF" or "IN ASSOCIATION WITH" above the logo.
  • Sometimes, the logo is still.
  • There is a short version where the logo starts when the globe is completely formed. This can be seen with "IN ASSOCIATION WITH" above the logo, or without the IAW text on Justice Network airings on Rescue 911.

Technique: CGI animation.

Music/Sounds: An ethereal synth theme with a low synth note as the globe is formed, then a higher synth note as the logo pans out, then another high synth note.

Music/Sounds Variants:

  • On some shows, it uses the closing theme of the program.
  • A silent version exists.
  • A stereo mix version exists, but is sometimes used during the logo's later years.

Availability: Rare.

  • Was seen on TV movies from the era.
  • Also appeared on episodes of Rescue 911, the pilot episode of Walker, Texas Ranger on Charge!, PlutoTV, USA Network, the now-defunct Cloo network, and WGN America (now NewsNation), the final season of The (New) Twilight Zone on MeTV and on Horror in the UK which was seen with the next logo below, as well on '90s international prints of the said show years ago.
  • Also seen on the 1st season of Touched by an Angel, as well as on some international airings of early Dr. Quinn, Medicine Woman episodes.
  • The short/silent/IAW variant can be found on a 1995 Hogan's Heroes tape from Columbia House (specifically a four-episode tape entitled "The Great Deceptions").
  • It also appeared on several Dr. Seuss specials as seen on Cartoon Network in 1997.

3rd Logo (April 30, 1995-2008)

Logo: On a black background, we see the tail end of the animation from the 1995 CBS Video logo, with the CBS Eye forming and the globe in the center of it still zooming out and rotating. However, instead of rotating into a box, the eye flips from an angle to the center of the screen and the globe does not turn completely silver. The letters "C", "B", and "S" in Helvetica Neue appear one-by-one above the eye in sync with the music (much like the network's 1992 ID), and then "Broadcast International" in Times New Roman Italic fades in below.


  • There is a rather cheaply-done widescreen version where the picture is stretched from 4:3 to 16:9, with a lot of blocky artifacts in the background.
  • A more professionally-done widescreen version also exists.
  • A shortened version exists. In this version, after "Broadcast International" fades in, the screen immediately fades to black.
  • Another shortened version exists. It starts off when the eye logo is in place and "CBS" appears. This can be found on Justice Network airings on Rescue 911.

Technique: CGI animation.

Music/Sounds: The last part of the 1995 CBS Video theme, beginning with the piano glissando, with the final three orchestral hits marking the letter-by-letter appearance of "CBS".

Music/Sounds Variants:

  • On a French print of The (New) Twilight Zone season 2 episode "Song of the Younger World/"The Girl I Married", this logo has music from the 1st logo due to a poor plaster job.
  • On a French print of the TV movie The Wild Wild West Revisited, the logo has music from the 2nd logo from the sloppy plastering.
  • On a DVD print of Quarterback Princess, and possibly others, the music is in low tone.
  • PAX TV/i: Independent Television airings of Early Edition used the channels' respective generic themes.

Availability: Common. This is usually seen on international and some off-network prints of CBS-produced series and TV movies from the era.

  • It used to be seen on reruns of Everybody Loves Raymond on TBS, but recent airings now have the CBS Television Distribution logo due to the channel now using HD prints. However, it can still be seen on most current international reruns, like on Channel 4 in the UK. It was also intact when the show used to be on Netflix a few years ago.
  • When Early Edition aired on PAX TV (now Ion Television) a long time ago, this was seen at the end, plastering the CBS Productions/TriStar Television logos.
  • It can be also seen on Horror Channel (UK)'s airings of The (New) Twilight Zone.
  • UP (formerly Gospel Music Channel) previously kept this logo intact on reruns of Judging Amy, but recent airings have the 2013 20th Television logo instead.
  • Also can be found on reruns of Rescue 911 last seen on Justice Network and getTV.
  • It can also be seen on later seasons of Touched By An Angel on MeTV/Start TV/Pluto TV airings and on an OWN (Oprah Winfrey Network) airing of Dr. Phil which was dedicated to the memory of Roger King.
  • It also appears at the end of BET Her airings of Half & Half as well as on Netflix and Paramount+ prints of the said show. It does however not appear on BounceTV airings.
  • This was also seen on 1990s international prints of earlier Teenage Mutant Ninja Turtles episodes and international prints of The King of Queens, among others.
  • It can also be seen on at least one episode of Walker, Texas Ranger on Crackle.
  • Surprisingly, Crackle prints of the short-lived CBS series Ladies Man have this at the end, sandwiched between the Columbia TriStar Television and Sony Pictures Television logos. This is most likely due to the fact that they used international masters (CBS own the show internationally while SPT has US rights).
  • This also appears at the end of most films in the 1939 Sherlock Holmes film series on TCM UK.

Legacy: This is just one of the many CBS logos that uses the CBS Video logo as its basis for its animation and theme.

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