Buena Vista Home Entertainment

From Audiovisual Identity Database

 Main Logos International Logos 

Descriptions by
Nicholas Aczel, Sean Beard, Kris Starring, Dan DeCosta, thestudioghiblifan, KyleJaker1988, and others

Captures by
Eric S., wisp2007, Curiousgeorge60, VPJHuk and ENunn

Editions by
wisp2007, iheartparamount, Bob Fish, V of Doom, DreamMechanic, Nathan B., Optimus Prime 2000, ENunn, Frozen Hater, Unnepad, WetPaintLogo1993, Bree, VPJHuk and BaldiBasicsFan

Video captures courtesy of
Matthew Baylis, BrerJake90, bigvoice313, EnormousRat, - VPJLogo - and ENunn


Buena Vista Home Entertainment (formerly Buena Vista Home Video) was created in 1984 to release non-Disney-related videos not covered by the other Disney units, primarily third-party product licensed to them for home release, including concerts, documentaries, Jay Ward (Rocky & Bullwinkle) and Bagdasarian (Alvin and the Chipmunks) cartoons, and English-dubbed anime, as well as programming from the likes of U.S. Television Office, Weiss Global Enterprises, and Dargaud Films. It became the incorporated name for Walt Disney Studios Home Entertainment in 1987. Also, they covered the Jim Henson Video brand starting in 1990 after the Muppet Video brand and its US distributor, Playhouse Video, were shut down. Disney semi-retired the brand in 2009. However, the name is still being used since it is the incorporated name for Walt Disney Studios Home Entertainment, and it was still used in some international countries, such as for French Studio Ghibli releases, until 2020.


1st Logo (1984-1988) 2nd Logo (August 15, 1990-2003; July 21, 2017) 3rd Logo (1988-1992) 4th Logo (1991-1996) 5th Logo (September 1, 1998; April-June 2002; November 22, 2005) 6th Logo (1998-2007) 7th Logo (2002-2010's)
1st Logo (1984-1988) 2nd Logo (August 15, 1990-2003; July 21, 2017) 3rd Logo (1988-1992) 4th Logo (1991-1996) 5th Logo (September 1, 1998; April-June 2002; November 22, 2005) 6th Logo (1998-2007) 7th Logo (2002-2010's)

1st Logo (1984-1988)

Buena Vista Home Entertainment(2).png

Logo: On a white background, we see the following text in a blue font:


Technique: None.

Music/Sounds: None.

Availability: Extremely rare; seen on tapes of Steve Allen’s Music Hall, early Hopalong Cassidy tapes such as Silent Conflict and The Marauder, and classic films issued by the company under the "50s THEATRE" banner. These tapes were packaged in the same white clamshells as tapes from Walt Disney Home Video. This was also seen on the 1985 VHS release of the film Midnight Madness (produced by Disney, but without their name) and early compilations of The Ray Bradbury Theater (later releases of that show came from HBO Video and were reprinted in turn by Congress Video).

Legacy: Like the first Touchstone Home Video logo, this logo was likely meant as a placeholder. Both logos also share the same color scheme.

2nd Logo (August 15, 1990-2003; July 21, 2017)

Logo: On a black background, we see a blue stylized, segmented Sleeping Beauty Castle (from the 1985 Walt Disney Pictures logo) with a circular line drawn over the castle. The text "BUENA VISTA HOME VIDEO" is seen below in blue. The logo "shines" from left to right.


  • A variant exists with the "HOME VIDEO" text replaced by "HOME ENTERTAINMENT". This was seen on a few later European VHS releases.
  • On an early 90s Touchstone trailer tape from the UK, the logo is seen forming out of cubes.
  • There is another trailer tape variant, where we see "Showcase 91" alongside the Disney Home Video, Touchstone Home Video and Hollywood Pictures logos. At the end of the trailer tape, we see the logos again, but this time the text "Showcase 91" is gone and is replaced with a diamond. The other logos and the diamond fade out, leaving the Buena Vista Home Video logo on the top. The text lines, "The No.1 Box Office Success Story of 1990..." and "Will be the Video Success Story of 1991" fade in.
  • On the 1992 screener VHS releases of Deceived and Billy Bathgate, the logo is seen at the start of the "The Video Event of April" promo with the audio from the promo replacing the normal music.
  • This version of the logo also appears on the "Winter Action Blitz" promo on the 1995 screener VHS release of Best of the Best 3: No Turning Back.

Technique: The logo "shining".

Music/Sounds: A 5-note synth horn/chime tune from the Bruton Music library titled "Trademark", composed by John Scott.

Music/Sounds Variants:

  • A silent version exists.
  • On the 1992 VHS releases of Father of the Bride (original printings only), A Classic Christmas From the Ed Sullivan Show, and reprints of Mr. Destiny, an unknown deep-voiced announcer says "Now, from Buena Vista Home Video." over the logo. This precedes a preview for The Very Best of the Ed Sullivan Show.
  • On the Timon and Pumbaa DVDs, the end credits theme plays over the logo.
  • On the DVD/Blu-Ray/4K Ultra HD trailer for Guardians of the Galaxy Vol. 2, a different synth theme is used, and the announcer of the trailer is heard saying "The following is a paid advertisement from Walt Disney Home Entertainment."
  • The Touchstone trailer tape variant has the end of the song "Tutti Frutti" by Little Richard (which accompanied the final montage of the tape), and the announcer of the tape saying "Buena Vista Home Video" in an oddly American accent.
  • The "Showcase '91" variant has an ambient synth soundtrack over the entire logo.
  • The variants seen before screener promos use the audio from the promo.

Availability: Uncommon.

  • In North America, this logo is rare, as it wasn't used much.
    • One of the first releases to use this logo was the original VHS release of Rosencrantz and Guildenstern are Dead from 1990.
    • Other releases that have this include Cartoon All-Stars to the Rescue, the 1995 VHS of Attack of the Killer Tomatoes, all 4 volumes of The Johnny Carson Collection: His Favorite Moments From the Tonight Show, and Andrew Solt-directed compilations like the first two volumes of Elvis: The Great Performances.
    • Some Alvin and the Chipmunks and Rocky and Bullwinkle releases use this logo, but they mostly use the 6th logo instead.
    • The trailer tape variants come from promotional tapes/trailer tapes on YouTube.
    • This logo was also seen on a trailer for the VHS release of Kiki's Delivery Service, which can be seen on 1998 prints of Masterpiece Collection titles like Dumbo and The Sword in the Stone. Other prints of the trailer (and the VHS release itself) use the 5th logo instead.
    • The logo made its last regular appearance on the 1998 VHS release of Mummies Alive!: The Legend Begins, preceding the 1994 DIC Toon-Time Video logo.
    • In August 2002, the logo made a comeback on the DVD releases of The Adventures of Tom Thumb & Thumbelina (paired up with the 1999 Miramax Home Entertainment logo) and the Schoolhouse Rock 30th Anniversary DVD set; the VHS counterparts of both used the 6th logo in its place. Other DVDs released by Buena Vista Home Entertainment in 2002 would use the 5th logo.
    • On July 21, 2017, the Home Video logo made a surprise appearance at the beginning of an online trailer for the home video release of Guardians of the Galaxy Vol. 2, advertising the 4K Ultra HD/Blu-ray/DVD release of the film, filmed as a tongue-in-cheek 1980's infomercial.
  • Internationally, the logo is much more common, especially in the UK, where this logo remained in use well into the early-2000's.
    • It appears on a few releases from DIC Entertainment outside North America, like Latin American and European French VHS releases of the company's Action Man series, and might have appeared on the Australian VHS release of Jingle Bell Rock as well.
    • It replaces the 20th Century Fox Home Entertainment logo on tapes of ex-Fox Kids shows that the former originally released, like Digimon and the CGI Action Man series.
    • The "HOME ENTERTAINMENT" variant was exclusively used in European territories from 2001-2002, appearing on releases of The Legend of Tarzan and Power Rangers Wild Force.
    • This can be seen at the start of the 1995 UK demo VHS of The Air Up There (a Hollywood Pictures film).

3rd Logo (1988-1992)

Logo: On a black background, we see the blue text "BUENA VISTA HOME VIDEO" in the same font as the 2nd logo. The logo "shines" twice.


  • Sometimes, the text "PRESENTS" in blue fades in.
  • Before trailers, the text "COMING SOON FROM" in blue fades in above the company name.
  • One French variant of this logo has the word "présente" in a cheesy blue/white font.
  • At the end of Australian releases distributed by Roadshow Home Video, "DISTRIBUTED BY" appears below the "HOME VIDEO" text.
  • On Greek releases, ΠΡΟΣΕΧΩΣ fades in above the logo.

Technique: The logo "shining".

Music/Sounds: A synthesizer tune consisting of a whoosh and an echoing staccato synth chord. Sometimes, the logo is silent.

Availability: Extremely rare. It was first used on releases outside North America.

  • It appeared on an Australian VHS release of Earth Star Voyager.
  • The "PRESENTS" variant appears on a few UK releases, mainly rentals. It usually appeared before trailers for Europudding films from The Movie Group, and has been spotted on the UK rental VHS tapes of White Fang and The Maid.
  • In the US, this exclusively appeared on a few 1992 VHS releases, including select printings of Alvin and the Chipmunks: Rockin' with the Chipmunks, Alvin and the Chipmunks: Funny, We Shrunk The Adults, and The Very Best of the Ed Sullivan Show.

4th Logo (1991-1996)

Logo: On a swirly turquoise background, we see a dark blue castle that looks different to the standard Disney castle drawing of the time with a single flapping flag on the top. In front of the castle is the yellow and pink text "BUENA VISTA Home Video".

Technique: The flag flapping.

Music/Sounds: Same as the 2nd logo.

Music/Sound Variants:

  • On A Chipmunk Celebration, the first note of the logo was cut.
  • On some Australian tapes, the logo is high-pitched.

Availability: Extremely rare. Appears on several VHS tapes of The Adventures of Rocky & Bullwinkle and Alvin and the Chipmunks. It oddly appears on the 1992 tape Dance! Workout with Barbie as well despite it being a live-action release.

5th Logo (September 1, 1998; April-June 2002; November 22, 2005)

Logo: On a sea blue CGI background, a silver stylized "V" zooms out from a right angle, which turns out to be part of the text "Buena Vista Home Video". The logo settles on the background and "shines".

Technique: The shining, the words revealing, the animated background.

Music/Sounds: A remix of the "Trademark" tune used in the 2nd logo, with an added bass/string backing and opening with several chime notes.

Availability: Rare. Seen on the original 1998 VHS of Kiki's Delivery Service before and after the opening previews (the NTSC 2003 VHS uses the 2001 Walt Disney Home Entertainment logo and that release's PAL version uses the 2nd Buena Vista Home Entertainment logo), and was set to appear on the (eventually scrapped) 1999 VHS release of Castle in the Sky. It also made appearances on the 2002 DVD releases of Spider-Man: The Ultimate Villain Showdown, Spider-Man: The Return of the Green Goblin, and David Blaine Fearless, all of which used the next logo on their VHS releases. It made a surprise appearance on the 2005 DVD set of Home Improvement: The Complete Third Season; the other DVD sets of Home Improvement use the 2002 logo.

Legacy: This logo debuted at the same time as the 6th logo and was rarely ever used as a result.

6th Logo (1998-2007)

Logo: On a shady dark blue gradient background, we see a blue 3D segmented Sleeping Beauty Castle at an angle shining, and emitting rays of light. The castle flies in and turns to face us. As this happens, the text "Buena Vista Home Video" in Times New Roman font appears in silver aligned with the castle, and thus also flies in. An arch flies in and places itself over the castle and the text stops at the bottom of the screen. The words shine.


  • There is a still variant.
  • Starting in 2002, the text "Home Video" is replaced by "Home Entertainment". Also, the castle's light became darker.

Technique: The castle, the text and the arch flying in, the shining.

Music/Sounds: A 10-note choir/orchestral tune ending with a harp glissando. Composed by Walter Werzowa at Musikvergnuegen (who also created the famous Intel "bong" jingle).

Availability: Rare. Although not as common as the 7th logo, it's still quite infrequent. It was used in tandem with that logo until 2007.

  • It appears on videos that weren’t released under Disney or its subsidiaries, such as The Bear, Inspector Gadget: Gadget's Greatest Gadgets, The Duke, and some early Disney-era Power Rangers DVD and VHS releases.
  • Internationally, it can be seen on the 2003 DVD release of Pokémon 4Ever (unusually, instead of the Miramax Home Entertainment logo, and is retained on the 2011 reissues), and also oddly enough can be seen on the UK VHS release of Kim Possible: The Secret Files (while its US counterpart and the DVD version use the Walt Disney Home Entertainment logo instead).

7th Logo (2002-2010's)

Logo: On a black/bluish-purple gradient background, the words "Buena Vista Home Entertainment" (in the same font as the 7th logo) fly into place while emitting rays of light, before stopping in the middle of the screen.


  • A widescreen version exists.
  • A shinier, more 3D variant appears on some Blu-ray releases.
  • On certain Australian DVD releases in the 2010s, the "Home Entertainment" text is replaced with "Australia". The whole logo also appears to have been recreated.

Technique: The text flying in and shining.

Music/Sounds: Same as the previous logo. Sometimes, the logo is silent.

Availability: Common. Was seen on releases under the Buena Vista Home Entertainment label since post-2002. It was used in tandem with the 6th logo until 2007.

  • Any ABC/Touchstone Television show released on DVD until 2008 will use this logo, including the first six seasons of Scrubs, Ugly Betty, Lost, and many others. In 2008, ABC releases began to use the ABC Studios logo as a de-facto home entertainment logo.
  • This logo does not appear on post-2008 DVDs of ABC Family shows, as those use the ABC Family logo as the home media logo.
  • It also appears on box sets of The Muppet Show, the US VHS release of Bionicle: Mask of Light (the UK version uses the 1994 Miramax Home Entertainment logo and the DVD release uses the 1999 Miramax Home Entertainment logo), and all four Felicity DVD box sets.
  • It is also used on a few BVS Entertainment-owned shows and properties, like various Marvel animated shows, the first season of Sweet Valley High, all three seasons of The Tick: The Animated Series (US only), and various Power Rangers releases in the US and UK.
  • It also appears on Roger Corman movies released by the label in the United States from 2005-2008.
  • On VHS, it's rare and it can be found on several VHS releases of Power Rangers Dino Thunder, as well as the Australian VHS of Daredevil vs. Spider-Man.
  • Outside North America, it can be found on many releases such as the 2005 PAL DVD release of Pokémon Heroes.
    • On Studio Ghibli releases, it appears on the 2003 DVD and VHS releases of Kiki's Delivery Service and Castle in the Sky, and appears on many French Studio Ghibli DVD releases such as the 2002 DVD release of Spirited Away (which is likely one of the first releases to use this logo). French Blu-Rays are very likely to not feature this logo.
    • The logo is still used as a print logo internationally (examples: the UK DVD release of Patrick, the 2015 European French version of When Marnie Was There, non-North American copies of Glass, and the 2019 European French Studio Ghibli Futurepaks), but is no longer used as a full logo; instead, these releases go straight to the main menu or in Glass' case, using the Buena Vista International logo for de-facto purposes.
  • On Thai VCD releases, this can be seen at the start of many Disney/Touchstone/Hollywood titles, and was used up until the early 2010s on releases like Space Buddies.
Cookies help us deliver our services. By using our services, you agree to our use of cookies.