Broadway Video

From Audiovisual Identity Database

Compiled by
Matthew Mayfield

Captures by
Eric S., Livin', Enormous Rat, SubparMario63 and SuperMax124


Broadway Video is a media and production/distribution company founded in 1979 by Lorne Michaels. It is responsible for post-production work of Saturday Night Live. Besides SNL, the company has also produced 30 Rock, among other films and shows. It also held the rights to much of the pre-1974 Rankin-Bass library from 1988 to 1996 and all episodes of the 1959-61 Felix the Cat series being originally produced by Joe Oriolo Studios for Trans-Lux from 1990 until 2001 before they sold the rights to Golden Books Family Entertainment (now owned by NBCUniversal via DreamWorks Animation/DreamWorks Classics).

1st Logo (1982-)

Logo: Against a black background, a scene of a nighttime city (colored as if green lights are shining on it) against a blue sky that reflects against a dark sea zooms back, revealing a gold ring decorated with the company name in neon blue. It spins once, and as the logo stops, a red "V"-shaped bolt of lightning crosses it (possibly references the abbreviation for the logo's final word). The bolt's left side is as high as the top of the screen, while the right stops in the circle, which covers part of the text. The text turns dark blue, as the neon trails off around the circle.


  • There is a rare variant in which a white line comes in from the left and writes "presents" below in script.
  • In 2003, the logo was redone. The animation is comparably smoother than the original (as it was edited on video, not film). The font is also bolder, and the circle moves much quicker.
  • Sometimes on the original version, the words aren't in neon and there are no light trails.
  • There is a variant where the chryoned-in words "in association with" appeared below the logo after it finished. This is seen on The Bugs Bunny/Looney Tunes All-Star 50th Anniversary.
  • On Man Seeking Woman and the TV special Superman 50th Anniversary, copyright information appears below.
  • On Brother Nature, the logo fades into the movie's opening shot.
  • On Saturday Morning All Star Hits!, the logo is in 4:3 and videotaped like the show itself.
  • On the Saturday Night Live episode from December 17, 1988 (Melanie Griffith / Little Feat), snow falls throughout this and the NBC Productions logo.

Technique: Cel animation for the original version, CGI animation for the remake.

Music/Sounds: None or the end theme of the show. On the 1982 RCA Selectavision CED release of Saturday Night Live, Volume 2: Steve Martin/Richard Pryor, this was accompanied by a quick bongo theme at the end of each side. Original airings use generic themes.

Availability: Common. This logo has appeared on Saturday Night Live episodes since November 1985 on NBC, Late Night with Jimmy Fallon, The Tonight Show with Jimmy Fallon, and 30 Rock starting with season 4, episode 4. Can also be seen on various DVD releases of The Kids in the Hall, and on original printings of the CBS TV special Frosty Returns and other Rankin-Bass specials on VHS from Family Home Entertainment released during the 1990s. This logo began appearing on SNL home video releases in 1982, and was also applied to Comedy Central reruns of SNL seasons 6-10 (which had no logo at the end of their original network broadcasts), and select reruns of shows from 1975-1985 on NBC. The logo can now be found at the end of each SNL episode from 1975-1980 on DVD, followed by the SNL Studios and NBC Enterprises logos, as well as other shows from the company.

2nd Logo (October 11, 2006-October 29, 2009)

Logo: On a black background, there is a black ring (lighter than the background) with the text surrounding it. Inside it is a stylized city skyline in white over a dark blue background. In the front of everything is a transparent "V" in light blue. This logo is the current print logo for the company.

Technique: None.

Music/Sounds: None or the closing theme.

Availability: Seen on seasons 1-3 as well as the first 3 episodes of season 4 of 30 Rock. It is also preserved on DVDs.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.