From Audiovisual Identity Database

Descriptions by


Boing is a youth-oriented television broadcasting in Italy, France, Spain, and South Africa, co-owned by Mediaset and Turner. The channel started to broadcast in Italy on November 20, 2004.

1st ID (November 20, 2004-2012)

Logo: On a white background, a red bouncing ball jumps away from the text "BOiNG" and hits the screen. Later, the bouncing ball jumps to the logo again, and the slogan "TV libera tutti" ("TV sets everyone free" in Italian) appears below.


  • The French version uses the slogan "Ma télé maboule" ("My goofy TV").
  • Various Christmas variants were aired until 2012.
  • Other known variants include mascots of the network itself.

Technique: Flash animation and CGI animation, though the logo's animation is dated.

Music/Sounds: The ball saying "BOING!" and a xylophone sound. Sometimes, the ball screams instead.

Music/Sounds Variants: Some Boing bumpers from 2007 until 2012 include a rock theme song.

Availability: Extinct. Starting with the rebrand of the network's French feed in 2012, this ID started being replaced, and its final use was on March 7, 2016 in the Italian feed, after which it and its successor were replaced by the 4th ID.

2nd ID (2010-2016)

Begins at 2:35

Logo: After a particular mascot or a promo of a show, the red bouncing ball hits the screen, revealing the word "BOiNG!" and the same slogan from the first logo.


  • The mascots were designed and animated by Frame by Frame.
  • The Spanish feed used this ID only for one year, after which it was replaced due to its unpopularity among Spanish viewers.

Technique: CGI animation.

Music/Sounds: A rock theme song.

Availability: Extinct. It was replaced by the 4th ID on March 7, 2016.

3rd ID (Spanish feed only) (2011-2016)

Logo: In a blue background, a blue ball spins and a particular character from a TV show with the word "> ahora" ("now" in Spanish) appears on it. After this, the ball spins back to its original shape. Then a URL linked for the Spanish Boing website appears.

Trivia: This was the replacement of the second set of IDs Boing used from 2011 to 2016 due to their unpopularity among Spanish viewers. Another notable note for the 3rd logo is that it doesn't have mascots.


  • On holidays, the blue ball opens with a loading screen, and a promo or trailer is played.
  • Sometimes, the bumpers also include the word "SEGUIMOS" ("WE FOLLOW") at the beginning.

Technique: CGI animation with some live-action and 2D animation elements.

Music/Sounds: Depends on the bumper. The themes can be in various genres, including techno, disco, rock, and others. Various soundbites of characters are also used.

Availability: Extinct, replaced by the 4th ID on March 7, 2016.

4th ID (March 7, 2016-2021)

Logo: While two of the channel's mascots are doing an activity on a plain-colored background, a slinky-shaped bouncing ball fuses them or swaps their heads. After that, the ball stretches again and closes, forming the Boing logo.

Technique: CGI animation designed by LUMBRE.

Music/Sounds: It starts with a Looney Tunes-esque descending sound and a glass-breaking sound, followed by an electronic and techno-based soundtrack, and a five-note jingle (that's similar to Cartoon Network's four-note jingle) at the end.

Availability: Extinct, was still used on the French feed until 2021.

5th ID (2020-)

Logo: TBA

Technique: TBA

Music/Sounds: TBA

Availability: Current.