BBC Worldwide

From Audiovisual Identity Database

Descriptions by
LogosSuper142, Paul Bond and TP Percival

Editions by


BBC Worldwide was the commercial arm of the BBC, formed on May 15, 1979. On April 1, 2018, they merged with BBC Studios to bring licensing, production and distribution into one company.

1st Logo (May 12, 1996)

Logo: We see the CGI version of the 1988 BBC logo from the 1991-1997 BBC Video logo, except "WORLDWIDE" is seen underneath. "DISTRIBUTED THROUGH" is also seen above the logo.

Technique: None.

Music/Sounds: The ending theme from the closing credits.

Availability: It only appears at the end of the 1996 TV movie of Doctor Who.

2nd Logo (1996)

Logo: On a grey-dark green marble wall background with two black widescreen bars at the top and bottom, we see 2 white lines. Above the first white line is the text "LAST CHANCE TO SEE" in Adorn Serif bold font. Above the "LAST CHANCE TO SEE" text is either name of animal, plant, sea creature, insect, reptile or bird with a question mark in Copperplate Gothic font above the second white line. The 1988 BBC logo (in white) is shown above the second widescreen box, which reads: "© [BBC logo] WORLDWIDE LTD (year in Roman numerals)" in white.

Variant: At the end of the last ever Last Chance to See award winning short, instead of "LAST CHANCE TO SEE" text, the text: "WAS THIS YOUR" in the same Adorn Serif font and the same "LAST CHANCE TO SEE" text in the same Copperplate Gothic font with the same question mark.

Technique: None.

Music/Sounds: The closing theme to the award winning shorts.

Availability: Seen on BBC's Last Chance to See. The award winning shorts no longer aired on BBC Two during the schools programmes while all of the award winning shorts can be found on the Vimeo website.

3rd Logo (1997-2009?)

Logo: We see the 1997 BBC logo. "Worldwide" is to the right of it.

Variant: Sometimes, the logo is in-credit.

Technique: None.

Music/Sounds: The ending theme of the show.

Availability: Appears on several shows such as the 2001 revivals of Bill and Ben and Andy Pandy. Also seen on non-remastered prints of The Big Knights.

4th Logo (February 26, 2007)

Logo: We see the stacked lowercase words "bbc worldwide", with some colored bars at the bottom of the screen.

Technique: None.

Music/Sounds: None.

Availability: Only seen on the official BBC Studios Youtube channel, which was formerly this company's channel.

Legacy: A rather strange logo from the BBC, as it is the only on-screen logo coming from them to not use the actual BBC logo.

5th Logo (2010?-early 2019?)

Logo: Same as the 2009 BBC Video/DVD logo but it is shortened, and sometimes a copyright notice appears below.


  • "Worldwide Sales & Distribution" sometimes appears below the 1997 BBC logo.
  • Another version of the "WS&D" logo exists on non-Australian prints of early season 1 episodes of Bluey (through episodes 1 to 26), in which the above text "PRODUCED IN ASSOCIATION WITH AND DISTRIBUTED BY BBC WORLDWIDE" and the below text "Bluey © 2018 Ludo Studio" fades in.
  • Sometimes, "Worldwide Channels" replaces "Worldwide Sales & Distribution".
  • A short version exists.
  • Another version exists with the word "Worldwide" inside the rectangle around 2012. An in-credit variant of this also exists.

Technique: Same as the 2009 BBC Video/DVD logo, logo but it is shortened, and "Worldwide Sales & Distribution", "Worldwide Channels", or a copyright notice fading in on the variants. None on the in-credit version.

Music/Sounds: Same as the 2009 BBC Video/DVD logo but it is shortened and only fireworks sounds are heard.

Music/Sounds Variants:

  • The ending theme can be played over the logo sometimes.
  • The silent variant can be seen on episodes of Sarah & Duck on Sprout On-Demand (now Universal Kids On-Demand).
  • Sometimes on Bluey, the logo's music and the finishing of the episode's ending theme plays at the same time.
  • On some episodes of Father Brown on some local PBS stations, it was slowed down to NTSC instead of PAL.


  • Seen on some shows from BBC Worldwide, such as Clangers.
  • The in-credit logo can be seen on Hey Duggee and Sarah & Duck.
  • The "Worldwide Sales & Distribution" logo can be seen on season 1 episodes of Bluey on Disney Junior, as well as the DVD releases of Series 2-5 of Horrible Histories.

6th Logo (October 11-December 14, 2016)

Logo: On a black background, we see the same BBC box from before with lens flares zooming out and fading in. Underneath the box are the words "Distributed by BBC Worldwide", also fading in.

Technique: Simple computer animation.

Music/Sounds: None.

Availability: Only seen on Season 3 of The Great Australian Bake Off.

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