Atari SA

From Audiovisual Identity Database

Descriptions by

Captures by
DarkJester25 and EnormousRat

Editions by
KirbyGuy2001, iheartparamount and others

Video captures courtesy of
Napostriouf, seablue, EnormousRat, dimouseandzubik, Denskiewar and pwilliardffxstar1


Infogrames Entertainment SA was founded in 1983 by Bruno Bonnell. Over the years of its existence, Infogrames became famous for many titles, including Alone in the Dark, Shadow of the Comet, and Hogs of War.

The company began to expand further in the mid-90's after applying an "Expand through Acquisition" policy, by purchasing out other companies left and square, including Ocean Software, Philips Media, Gremlin Interactive, Accolade, Beam Software, GT Interactive Software, Humongous Entertainment, Shiny Entertainment, Eden Games and Hasbro Interactive (with the MicroProse and Atari brands).

Following the rebrand of their subsidiaries under the Atari name in May 2003, Infogrames' presence was reduced to solely being a holding company that licensed out the Atari brand name from Atari Interactive. In October 2008, the company fully purchased Atari, Inc. and in May 2009, was rebranded as "Atari SA", after many financial struggles.

Infogrames Entertainment SA

Atari SA

Infogrames Entertainment SA

1st Logo (1984-1996)

Logo: Against a white background, we see a black armadillo with rainbow stripes. Below it is the word "INFOGRAMES". The logo usually fades in, stays a while, and fades out. The quality of the logo may vary on different platforms.

Trivia: The choice of an armadillo as the company's logo was because the animal "has always survived changes to its environment, from the melting of glaciers to the worst of heat waves", when the company moved to Villeurbanne.

Technique: None.

Music/Sounds: None or the opening theme of the game.

Availability: Rare, but can still be found on copies of old games from the 80s.

2nd Logo (1980's-1996, 1998)

Logo: Same as the last logo, but the coloured stripes aren't as bright as the first logo.

Variant: On some North American released games, "I*MOTION" replaces "INFOGRAMES".

Technique: None.

Music/Sounds: None or the opening theme of the game.

Availability: Rare, found only on games of that period.

3rd Logo (1996-2000, September 7, 2001)

Logo: On a white background, a more stylized version of the armadillo draws itself starting from the tail (while slightly rotating anticlockwise), then the text "INFOGRAMES" fades in below.


  • Sometimes only the fade-in was used, and the background can be black. This can be seen on Starshot: Space Circus Fever (with the Nintendo logo) and V-Rally Edition '99, both for Nintendo 64, and the PlayStation version of Mission: Impossible.
  • A still version exists, which was spotted on pre-2000 Game Boy Color games and on DOS versions of The Adventures of Tintin: Prisoners of the Sun, Tintin in Tibet, The Smurfs, Asterix and Obelix and Spirou.
  • On Independence War - Defiance (an expansion pack to Independence War that was bundled with the base game), the animated logo appears fully in yellow and on a black background.
  • On Bugs Bunny: Lost in Time, the still logo is flat. Then it cuts to the Warner Bros. Interactive Entertainment logo.
  • On Slave Zero, the words "PRESS START BUTTON" are seen under the still logo.
  • On Test Drive Off-Road 3 and Ballistic for PS1, after the logo finishes, copyright info appears below the logo. This logo is plastered by the next logo on the European version of the former, which was renamed 4X4 World Trophy.
  • On Tabaluga for GBC, the logo is still and "DEUTSCHLAND" is added below.

Technique: The drawing.

Music/Sounds: A synthesized note with a faint arpeggio and whoosh in the background, then a 6-note trumpet melody, with the last note combined with an orchestral hit. There's also a synthesized buzz when the feet, rainbow "stripes" and the eye of the armadillo fade in.

Music/Sounds Variant: None or the game's opening theme for the still versions.

Availability: Uncommon.

  • The still version first appeared on Asterix & Obelix for MS-DOS. It was seen on N64 and GBC games of the era.
  • The animated version first appeared on V-Rally for the PlayStation, and appeared on most of the company's PS1, PC and early Dreamcast titles from the time. Strangely, the last game to feature this logo was the PS1 version and later copies of the PC version of Nicktoons Racing, even though the entire packaging, title screen, and GBA version feature the next logo.

4th Logo (2000-2003, April 7, 2014, August 13, 2015)

Logo: We cut from black to see a shiny black 3D line de-thickening itself on a flashing rainbow background. The line starts to wiggle and stretch (like a radio-wave), and then snap-compresses itself together like a spring. The line loosens itself to reveal a heavily spiral-stylized armadillo. The armadillo then becomes a 3D flat drawing, and the word "INFOGRAMES", in a black rectangle-like shape, fades in and zooms out in front of the logo. It lands on the logo as the background turns white. A shadow fades in below the logo, and then the entire thing cuts to black.


  • A still version exists. Sometimes, the logo is in the print style seen on game cases by this company, though this variant on some GBA games like Backyard Baseball could have its colors inverted, with a copyright notice below.
  • Another variant has the armadillo standing on the left side of the name banner. This was mainly used for packaging.
  • On the PlayStation 2 version of Splashdown and Stuntman, only the banner appeared on the blue background. Then the Atari logo follows. The 2002 version of Le Mans 24 Hours uses a red background.
  • On RollerCoaster Tycoon for Xbox, the logo is inverted, still and pans from bottom to top, plastering the Hasbro Interactive logo. RollerCoaster Tycoon 2 has the logo on a white square over a black background, and pans from top to bottom.
  • For the Lyons House division, it uses the same animation, but when it ends, the armadillo fades out and "Lyons House" writes itself below the banner. It uses a droning synth after the usual music. It is followed by the Warner Bros. Interactive Entertainment logo and is seen on Sheep, Dog, 'n' Wolf (or Looney Tunes: Sheep Raider in North America).
    • The logo can be seen on Ralph's TV screen in the game as an Easter egg.
  • On the GBA version of Zapper: One Wicked Cricket!, the full armadillo logo appears without the banner, which is instead below it.
    • On Titeuf: Ze Gag Machine, the banner doesn't appear at all, instead being replaced with copyright information.

Technique: The zooming, the flashing colors, the springy line, the 3D effects, the fading.

Music/Sounds: Several weird whooshing and stretching sounds and a synthesized hit (most of them are from Hanna-Barbera's sound effects library), ending in a heavy synth chord reminiscent of several Cyan Worlds logos.

Music/Sounds Variants:

  • The still version is silent, or may have the opening theme of the game over it.
  • On Grand Prix 4, race car sounds are heard, although if one listens closely, the original sounds are still heard.
  • On the 2014 iOS version of Pajama Sam: No Need To Hide When It's Dark Outside, the music is high pitched.
  • On the Xbox version of RollerCoaster Tycoon, the same coaster hill sound from the Hasbro Interactive variant is used.
  • On RollerCoaster Tycoon 2, a different coaster hill sound is used.
  • Ghost Vibration has the music running faster and is also higher pitched.
  • On Blue's Clues: Blue's Reading Time Activities, the still version has the tail end of the Humongous Entertainment drum roll playing over it.

Availability: Very common. Used on lots of games from this period, produced by Infogrames and/or its divisions.

  • Games branded under the Atari name however (such as Enter the Matrix) do not have this logo (except for Ghost Vibration, which had the regular Infogrames logo and no Atari logo outside the packaging).
  • The still version appears on mostly Game Boy Color and Game Boy Advance titles.
    • The version with the armadillo atop the banner appears on Blender Bros. (inverted), Dragon Ball Z: Collectable Card Game, Dragon Ball Z: The Legacy of Goku, Dungeons and Dragons: Eye of the Beholder, Nascar Heat 2002, and Nicktoons Racing.
    • The animated version appears on Lucky Luke: Wanted! and Mr. Nutz, although compressed due to GBA video limitations.
  • The still version (white on black) made a surprise appearance on the 2015 iOS versions of Spy Fox 3: Operation Ozone and Freddi Fish and the Case of the Creature of Coral Cove, alongside the 1996-2002 Humongous logo, due to an editing mistake. The normal version also appeared on the 2014 iOS version of Pajama Sam: No Need to Hide When it's Dark Outside, due to (yet) another editing mistake.
  • It doesn't appear on any Sega or Bandai titles they distributed in Europe, despite the print logo appearing on the back.

Atari SA

1st Logo (October 26, 2001-December 2, 2003)

Logo: On a blue, red, or gray background, we see a giant tripod on the right, even larger than the screen, and it begins to rotate. On each rotation, a word appears and then wipes out on the left. Each of them have a tripod instead of A. These words are: ATTACK, REAL, BLAST, PLAY, ESCAPE, ADDICT, GAME and A@#%!. After this, the giant tripod zooms inside the screen with the name below, and becomes white (metallic for the black version).


  • On the PlayStation 2 version of Splashdown, Stuntman and the PC version of Le Mans 24 Hours, the Infogrames logo appears at the beginning, without the armadillo and with "PRESENTS" below it. The logo then plays as normal.
  • The PAL PlayStation 2 versions of Splashdown and MX Rider feature a prototype version that doesn't feature the "A@#%!" word and more narrower text.
  • On TransWorld Surf, the blue background is lighter.
  • On Neverwinter Nights and the GBA version of Mission: Impossible – Operation Surma, the logo is still, the background is white and the tripod and text are black.
  • On Superman: The Man of Steel for Xbox, a still version with a red background and copyright information appears below the logo. It follows after the third logo plays below.

Technique: Simple, but effective animation.

Music/Sounds: A disco synth followed with sudden crystallized noises.

Music/Sounds Variants:

  • On Neverwinter Nights, an orchestrated tune is heard.
  • On the GBA version of Mission: Impossible – Operation Surma, the opening theme of the game is heard.

Availability: Appears on several Infogrames titles from the time period branded under the Atari name:

  • Blue: First used on Splashdown, and went on to appear on TransWorld Surf (the next logo appears on the GameCube version of the latter), Stuntman (the GBA version uses a still version of the third logo), the PAL PlayStation 2 release of Superman: Shadow of Apokolips, and the PlayStation 2 and Xbox versions of Battle Engine Aquila.
  • Metallic: First used on TD Overdrive: The Brotherhood of Speed (simply known as Test Drive in North America) and also appeared on Godzilla: Destroy All Monsters Melee, Grand Prix Challenge and the GameCube version of Ikaruga.
  • Red: First used on MX Rider for the PlayStation 2, and also appeared on the 2002 version of Le Mans 24 Hours for PC. The still version was used on Superman: The Man of Steel for Xbox.
  • White (still version): Only seen on the original 2002 CD release of Neverwinter Nights (replaced with the next two logos on the expansions), and the GBA version of Mission: Impossible – Operation Surma.

2nd Logo (June 18, 2002-October 20, 2009)

Logo: We see a red rectangle with the Atari logo in it. The second "A" in "ATARI" is replaced with the tripod.


  • The logo is normally seen sideways, where the text is facing the right.
  • On Driv3r for the GBA, the Atari logo is seen on a gold background with the stretched tripod (similar to the V-Rally 3 variant on the same console), scanlines and copyright year.
  • On Driver 2 for GBA, the red shield with the logo, albeit with the more angular R (as if the bitmap was poorly-traced), is placed on a white background.
    • A similar variant appars on Dragon Ball Z: The Legacy of Goku II, but the logo is properly rendered.
  • On Micro Machines for GBA, there is a red background with the stretched tripod posted over it (similar to the V-Rally 3 and Driv3r variants).
  • On Battle Engine Aquila, the sideways logo appears in the game's title screen and intro (the 1st logo appears at the beginning).

Technique: Mostly none.

Music/Sounds: None or the game's opening theme.

Availability: Appears on several Infogrames and Atari titles from the time period, mainly on the Game Boy Advance and the Nintendo DS. This was originally introduced as a print logo.

  • The version on a red background appears on Superman: Countdown to Apokolips and Beyblade V-Force: Ultimate Blader Jam for GBA.
  • Last on-screen appearance is on the PlayStation 2 and Wii versions of Backyard Football '10.

3rd Logo (September 11, 2002-September 23, 2003)

Logo: There is a big red ball with a reflection of the tripod over it. The picture zooms out, while concentric circles of glass swirl around the sphere. The red ball appears to be inside of another white ball, with the remaining background red or white. Some letters quickly flip and change on the sides of the tripod, which make words (in order: Eat, Insane, Habit, Heavy, Chaos, React, Fear, Escape, Race, Real, Fast, Game & Play) and later the word "ATARI" comes in below the tripod. The circles slow down before the logo fades.


  • On Neverwinter Nights: Shadows of Undrentide for PC, the logo is slightly altered: the tripod and the Atari text are replaced with the 2003 versions of each, meaning the tripod featured is the version that is shaped like an "A".
  • On the GBA version of Stuntman, the logo is still.
  • On Beyblade V-Force: Super Tournament Battle, the logo is shorter.

Technique: 3D animation.

Music/Sounds: Several noises followed with a computerized voice saying "ATARI". On the GBA version of Stuntman, a tune from the game plays.

Availability: As with the last logo, this appears on several Infogrames titles from the time period branded under the Atari name, mostly Xbox titles:

  • The regular red variant first appeared on The Terminator: Dawn of Fate and appeared on these games: TransWorld Snowboarding, Superman: The Man of Steel, Furious Karting, Apex/Racing Evoluzione, and the PAL release of Beyblade: Let it Rip!. It also appeared on a trailer for Battle Engine Aquila, and the demo of Fugitive Hunter: War on Terror, which can be found on the OPM Issue 71 demo disc.
    • The altered variant only appears on the original releases of Neverwinter Nights: Shadows of Undrentide for PC. If Hordes of the Underdark is installed, it will be replaced with the next logo.
    • The shorter variant appears on Beyblade V-Force: Super Tournament Battle for the GameCube.
  • The white background version appears on TransWorld Surf: Next Wave for the Nintendo GameCube, Unreal Championship for the Xbox, and the 2002 Micro Machines remake.

4th Logo (August 25, 2003-May 7, 2010)

Logo: On a white background, the Atari tripod logo is shown. It is transparent white at first, and then fills up with a red color. It zooms out, and "AT RI" is drawn around it. The tripod serves as the second "A" and adds a longer middle section of the tripod. Then, the letters slide behind the tripod.


  • Like the last logo on game covers, the logo is sideways, where the text is facing the right.
  • The colors may be opposite (red background, white name), without any box around the text. This is mostly used on GBA and DS titles.
  • On the GBA version of Terminator 3: Rise of the Machines, the full logo appears, with the tripod on top (still having the longer middle section) and the Atari text (without the tripod as the second "A") below.
  • On Trivial Persuit: Unhinged and the PlayStation 2 version of Titeuf: Mega Compet, the logo is sped up and is higher pitched as a result.
  • On Risk: Global Domination and Jenga World Tour for the Wii, a slower, lower pitched version of the logo plays.
  • On PlayStation 3, some Xbox 360, some Wii, and some later PC titles, an HD variant is used. This version misses the filling of the tripod - instead, it just appears and zooms out. Then the logo folds into the HD "High Definition Gaming" marker after completion.

Technique: 2D animation.

Music/Sounds: A loud synth descending sound, then a whoosh and a beep at the very end.

Music/Sounds Variants:

  • The still version is silent.
  • On the original version of Sid Mayer's Civilization III: Conquests, the intro music plays over the existing sounds.

Availability: Very common. Appears on almost every title from the company released during this time period.

  • The still version (and the logo overall) made its debut on Blue's Clues: Blue Takes You to School for PC, and appears on mostly PC and kid-friendly titles, like Backyard Basketball/Junior Sports Basketball, My Horse and Me and its sequel, etc.
  • The animated version first appeared on The Temple of Elemental Evil for the PC and appears on many PS2, Xbox, PC, GCN, and Wii titles until its last appearance on Project Runway for the Wii (even though the 9th logo appears on the cover). It does also appear on at least one Xbox 360 title - Asterix at the Olympic Games - as well.
    • It also appears on Backyard Basketball and Duel Masters: Sempai Legends for the Game Boy Advance.
    • The widescreen version appears on Neverwinter Nights 2 for PC (base game and Mask of the Betrayer expansion).
  • The Atari HD version first appeared on Test Drive Unlimited for the Xbox 360 (and the later PC port), and went on to appear on Bullet Witch (Xbox 360), Neverwinter Nights 2 (PC, from Storm of Zehir onwards), the European version of Legendary (PS3, Xbox 360, PC) Race Pro (Xbox 360), Ghostbusters: The Video Game (PS3 (excluding Europe), Xbox 360, PC), The Chronicles of Riddick: Assault on Dark Athena (Xbox 360, PS3, PC), alongside game trailers from that timeline. It last appeared (and the logo overall) on the second trailer for Test Drive Unlimited 2. May have appeared on the Xbox 360 version of Backyard Football '10 as well.

5th Logo (May 25, 2010-November 25, 2014)

Logo: Over a white gradient background, many little red squares come together and form the word "ATARI" with its common tripod logo above. Both are in 3D view with a little shine. The URL "" appears below the text and tripod. The tripod is back to its original look.

Variant: The games usually have this logo still on a black background, with or without the red box.

Technique: The animation in CGI.

Music/Sounds: Some kind of up-speeding console sounds.

Availability: Uncommon. Depends on the game:

  • Animated version: Debuted on the E3 trailer for Test Drive Unlimited 2, and later appeared on the game itself. It would also appear on titles such as the Star Raiders (2011), Warlords (2012) and Haunted House (2010) remakes, and the console versions of Backyard Sports: Rookie Rush.
  • Red box on white BG: Appeared on the iOS version of Haunted House, the 2011 Yar's Revenge remake, Backyard Sports: Sandlot Sluggers (with URL on the Xbox 360 version), Fishdom and Jewel Match on Nintendo DS (US version) and RollerCoaster Tycoon 3D.
  • Red box on black BG: Appeared on Blade Kitten, Dungeons and Dragons: Daggerdale, and The UnderGarden.
  • White tripod and text on black BG: Appeared on the PC version of Project Runway, Ghostbusters: Sanctrum of Slime, and the Nintendo DS version of Backyard Sports: Sandlot Sluggers.
  • Red tripod and text on white BG: Appeared on Atari Scratchers, Breakout: Boost, Asteroids: Gunner, Atari Greatest Hits Volume 1 and Atari Greatest Hits Volume 2.
  • White tripod and text on red BG: Appeared on Centipede: Infestation.
  • Black tripod and text in a white square on black BG: Appears on the DS version of Backyard Sports: Rookie Rush.

6th Logo (March 22, 2016-)

Logo: On a white background, red squares form the Atari tripod logo. After the tripod is completed, it slams down, sending many little red squares everywhere. "ATARI" is on the bottom of the tripod, but unlike the last logo, the text is longer and there is no URL.

Technique: CGI animation.

Music/Sounds: TBA.

Availability: Current. It first appeared on the trailer for Atari Vault on Steam, and later appeared on said game. It also appears on Roller Coaster Tycoon World, also for Steam. It later appeared on RollerCoaster Tycoon Adventures and Tempest 4000.

7th Logo (2020-)

Logo: Just the Atari logo on a background, depending on the game.


  • On Pong Quest, the red logo zooms out onto a white background.
  • On Tempest 4000, the logo appears in white on a black background, and then flashes out.
  • On Kombinera, the logo is on a red background, similar to the 2010 logo.

Technique: None.

Music/Sounds: None or the title theme of the game.

Availability: Current. Appears on Pong World and the Nintendo Switch and Atari VCS ports of Tempest 4000, as well as Kombinera.

8th Logo (February 23, 2022-)

Logo: On a gray background, we see the Atari logo zoom out, with the tripod showcasing various stripes of colors (like on Atari 2600 games and on commercials). The logo has a VHS effect to it. Afterwards, they fade out to make way for the brand's 50th Anniversary logo, which consists of various striped shapes of many colors forming the golden "50".

Technique: All the animation in the logo.

Music/Sounds: A retro-themed sounder, with a whoosh for the "50" portion.

Availability: Current. This is likely only to be used in 2022 as a celebratory logo for Atari's 50th anniversary.

  • First appeared on the trailer for the Nintendo Switch/Atari VCS port of Tempest 4000. Also appeared on trailers for Kombinera and Gravitar: Recharged and for a series of collectable Atari 2600 cartridges.
  • Appears on Atari Mania for PC and Nintendo Switch and on Atari 50: The Anniversary Collection.
  • Also shows up at the end of the interview between the company's current CEO Wade Rosen and Atari, Inc. founder Nolan Bushnell, and at the beginning of an interview with Warren Robinett, the creator of Atari's Adventure.
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