Apple TV+

From Audiovisual Identity Database

Background

Apple TV+ is a subscription video service which launched on November 1, 2019 in over 100 countries. It was announced in March 2019 at the Steve Jobs Theater at Apple Park in Cupertino, California during the annual Apple Special Event. Among the celebrities involved with projects on the service who were in attendance during the announcement were Jennifer Aniston, Oprah Winfrey, Steven Spielberg and Jason Momoa. Apple TV+ content can be seen on apple.com and on the Apple TV app. The service offers original content (most of which is done through production deals with other companies) and a select amount of acquired movies and television series (such as Fraggle Rock and various Peanuts television specials).

(November 1, 2019- )


Logo: On a black background, we see a white orb with the plus sign, which, from right to left, reveals the Apple logo and the word "tv". The glow slowly fades out from the plus sign.

Variant: A rare prototype version was used in 2019 on a preview for the service. It depicted a cloudy sky with a white orb reflecting on the Apple TV+ logo from left to right as it faded out.

Technique: The orb glowing and the Apple logo and "tv" text wiping inward.

Music/Sounds: A single piano note is played throughout.

Availability: Current. Seen on all Apple TV+ programs (except the Central Park episode "Bee is for Brandenham", as it is surprisingly absent) from the inception of the service. The logo made its debut on the programs For All Mankind, The Morning Show, See, Dickinson, Ghostwriter, Snoopy in Space, Oprah's Book Club, Helpsters, and The Elephant Queen. all of which premiered on the day the service itself launched. It can be seen at the start of acquired content on the service as well, such as Fraggle Rock.

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