Anonymous Content

From Audiovisual Identity Database

Background

Anonymous Content is a film production and management company founded in 1999 by Steve Golin. They are also the producer of various commercials and music videos. The company's clients include German automobile manufacturer BMW, American technology conglomerate Google, and Canadian music producer and artist The Weeknd.

(2007-)

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Logo: We slowly zoom out of a live action shot of a silver, metallic hallway. Later, a businessman with a suitcase walks from the right side and the stacked words "ANONYMOUS c o n t e n t" with the letters in "content" spaced out, zoom out from us. A rainbow light ray effect is seen while the words zoom out and trap the man inside the "A".

Variants:

  • A short version of this logo exists.
  • There is an in-credit version of this logo.

Technique: The live action shot of the hallway and zooming of the words.

Music/Sounds: The sound of the man walking, followed by the whoosh of an airplane.

Availability: Uncommon. Seen on their movies such as Case 39, Animals and 44 Inch Chest, among other films. Seen in-credit at the end of M A N I A, a 12 minute teaser clip by The Weeknd, intended to promote his Starboy album. It also appears on its TV shows that they also produced such as 13 Reasons Why, Mr Robot, Gaslit Electric Dreams and Hoem Before Dark, among others. When the former was shown on Amazon Prime Video internationally this logo along with the Universal Cable Productions was cut off due to time.

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