Alchemy

From Audiovisual Identity Database

Background

This company was formed in 2010 under the name Millennium Entertainment, serving as the distribution unit of Nu Image and its Millennium Films subsidiary, as well as the successor to First Look Studios. In 2014, Millennium Entertainment was spun-off from Nu Image and renamed Alchemy. Unfortunately, the company went bankrupt only a year after formation due to acquiring Anderson Digital and ANconnect, which gave them too many new clients to handle. The many financial troubles and staff mismanagement that prevailed resulted in the company imploding on June 30, 2016. They filed for Chapter 7 bankruptcy soon afterwards. The rights to most films currently lay with FilmRise.

Millennium Entertainment

(February 2011-2015)

Logo: Same as the 2011 Millennium Films logo, except the word "FILMS" is replaced with "ENTERTAINMENT".

Technique: Same as the 2011 Millennium Films logo.

Music/Sounds: None or the opening theme of the movie.

Availability: Uncommon. Seen on Bernie among others. Also seen on some foreign prints of Southern Comfort (1981).


Alchemy

1st Logo (2015-2016)

Logo: On a black background, some streaks come up on the blue word "ALCHEMY". The background slowly brightens up to a whitish-gray background while the text slowly eases in.

Technique: The streaks coming up.

Music/Sounds: None.

Availability: Uncommon. Seen on Kidnapping Mr. Heineken, among others.


2nd Logo (2015-2016)

Logo: Fading in we see some rocks on a black background with a gradient white spotlight, then a magician's staff appears touching one of the stones as the wand hits it then the stones explodes and it turns into blue, purple, and orange sprinkles, then the sprinkles changes into dark purple-blue and they form the word "ALCHEMY" from the first logo then it disappeared and the logo flashes.

Technique: CGI animation.

Music/Sounds: A majestical dramatic fanfare with some sparkling sounds and the sound of the birds chriping.

Availability: Was used in tandem with the previous logo. Seen on Meet the Patels, among others.

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