Affirm Films

From Audiovisual Identity Database

Credits
Descriptions by
Shadeed A. Kelly and CuriousGeorge60

Captures by
EnormousRat and CuriousGeorge60

Editions by
AlmightyKingPrawn

Background

Affirm Films is a Christian film company formed in 2008 by Sony Pictures Entertainment. Prior to its launch, Sony released several inspirational films through different divisions, with their last non-Affirm Christian film being 2007's Facing the Giants, released by Destination Films.

1st Logo (September 26, 2008)

Logo: On a black background, we see a wide white rectangle in the center. Inside it is the word "AFFIRM" in Folio Extra Bold with a blue sky with white clouds inside it. Next to it is "FILMS" in Times New Roman in black. Below is the byline "A Sony Pictures Entertainment Company" in the same color and font as "FILMS".

Technique: None.

Music/Sounds: None.

Availability: It was only seen on Fireproof.

2nd Logo (September 23, 2010-)

Logo: We see the screen full of clouds, which then clear out to reveal the cloud background from the 1993 Columbia Pictures logo with the heavenly lights shining around it. Then the words "AFFIRM FILMS" in the same font as before and cut-out, zoom out leaving the background inside the text. As the logo settles, the logo changes into its same style from before, except it's in CGI and the lights fade out. The byline appears under "FILMS".

Bylines:

  • 2009-2014: "A Sony Pictures Entertainment Company"
  • 2014-: "a Sony Company" is centered underneath the logo.

Variants:

  • On trailers for its releases, the logo is still.
  • Starting with All Saints in 2017, the 2014 Sony logo now transitions to the zoom-out of the Affirm Films logo.

Technique: 2D computer animation. It is possible, though unconfirmed, that someone named Jamie Anderson was involved in production, as they uploaded the logo to YouTube on a channel that resembles a design portfolio.

Music/Sounds:

  • 2009-2017: A nice, relaxing piece played by a guitar.
  • 2017-: A majestic orchestral theme, which starts over the Sony logo.

Availability: Appears on Affirm Films releases since 2009 such as The Grace Card, Faith Like Potatoes, Courageous and Risen. It also made an appearance on the trailer for The Star, but it never actually appeared on the film itself.

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