Action Time Productions

From Audiovisual Identity Database


Action Time Productions was a British production company that was originally started out as a UK-based broker of US game shows from different British broadcasters such as Paramount Television and Ralph Edwards Productions. It was founded in 1978 by Jeremy Fox and they started operations in 1980 with the arrival of the British broadcaster Channel 4 then the company was sold to Zenith Entertainment (a joint venture of Carlton Television and Paramount Television) in 1987 so they would place the company ip for sale. The company had a strong format development side led by Stephen Leahy (who took over the company in 1988 after he left Granada Television) and Trish Kinane, which would later leave to form Ludus Productions. In 1996, the company was acquired by Carlton Communications the then-owner of Carlton Television and by 2000s the company was closed after Stephen Leahy left.

1st Logo (1984-1985)

Logo: On a black background, we see the green letter "A" that connects with the white letter "T" on the bottom. Below it has the text "AN ACTION TIME PRODUCTION FOR CHANNEL FOUR" with the copyright stamp below the logo.

Variant: An early variant has the logo against a gray background with a canvas-like texture.

Technique: None.

Music/Sounds: The ending theme of the show.

Availability: Seen on earlier game shows from this period such as Ear Say.

2nd Logo (1985-1986)

Logo: On the same colored background as before, we see a stylized, lime outline of the letters "A" and "T" merged together at the former's crossbar.

Technique: None.

Music/Sounds: The ending theme of the show.

Availability: Can be seen on early episodes of 6.20 Soul Train.

3rd Logo (1986-1988)

Logo: As the last scene of the credits appear, we see gray and green triangles flying from the screen. Both of them conjoin together and spins to the center to firm a green triangle with a gray shadow. The word "ACTION TIME" wipes in and two green lines fade in above and below the logo. The word "AN ACTION TIME PRODUCTION FOR CHANNEL FOUR" fades in below the logo.

Technique: The spinning and flying of the logo.

Music/Sounds: The end theme of the show.

Availability: Seen on some shows like Solid Soul.

4th Logo (1988-1991)

Logo: On a space background like the 1988 CIC Video Warning, that zooms out with streaks, we see a silver box containing the same logo from before, albeit in metallic, with the text and lines is in blue. The word "AN" and "PRODUCTION FOR" is above and below the lines, and underneath is the channel information (either Galaxy, Sky One or Granada Television) is below the logo, also in blue. Red streaks move from the space background.

Technique: The space background zooming out.

Music/Sounds: The end theme to the show.

Availability: Rare.

  • Appeared on some game shows like early episodes of Stars in their Eyes, Runaway and Intellect.

5th Logo (1991-1994)

Logo: On a black background we see the blue words "Entertainment from" in a script zooming out along with the same triangle from the previous two logos zooming out in silver and the camera pans out to reveal the text "ACTION TIME" in the same font as the previous two logos, which also pans out. The camera then rotates we see a blue shadow of a triangle that pans out and two blue lines alode from the left and right settled to the center. Then the logo shines and either the copyright disclaimer or the channel info (either the BBC, Granada Television or Sky One) is shown underneath the logo also in blue.


  • Sometimes, the logo is still.
  • On the UK version of Remove Control, the triangle stands to the left on the logo and appears next to the 1990 Granada logo. Underneath it reads "AN ACTION TIME/GRANADA PRODUCTION FOR CHANNEL FOUR".
  • On the Dutch version of Love at First Sight, a silver version of this logo was placed in the end credits.

Technique: The camera panning.

Music/Sounds: A warbling synth theme with drumbeats.

Music/Sounds Variants: Sometimes, the ending theme of the show plays over it or may be silent.


6th Logo (1993-1994)

Logo: Simply a custom in-credit notice saying "An ACTION TIME Production for" with either the Carlton logo or the text that read "CARLTON TELEVISION" or "THE FAMILY CHANNEL", with a copyright info below the logo.

Variants: Each show that used this in-credit logo used a different variant:

  • Lose a Million - Behind the sailboat used in the show's opening.
  • Michael Ball - the logo is behind spotlights with the 1989 ITV logo on the bottom right.
  • Family Catchphrase - The short-lived spin-off to Catchphrase used a special animated variant done in the style of an actual Catchphrase puzzle used in the show. a clock drops down with Mr. Chips wearing a visor and holding a megaphone. The clock ticks and Mr. Chips taps his foot while looking at it. Once the clock reaches half past seven, Mr. Chips starts shouting the word "Action!" which flashes, and the text is shown below the logo.
  • Catchphrase (Series 10) - A static screenshot of Mr. Chips saying "Action!" through a megaphone, while standing next to a sand timer, all set on a blue background. This is an alternative static version of the Family Catchphrase variant.
  • Trivial Pursuit (Series 1) - Appears behind a blue background with an image of a butterfly in it.
  • Trivial Pursuit (Series 2) - Appears on a teal background with a dark circle and wallpaper of the game's circle board behind it.

Technique: None.

  • For Family Catchphrase, 2D animation in the same style as the show.

Music/Sounds: None. or the end theme of the show.

Availability: Extremely rare.

  • It was seen on Michael Ball, Trivial Pursuit, Lose a Million, Family Catchphrase, and the tenth series of Catchphrase. The first four shows have not reran in years, but the latter frequently airs on Challenge.

7th Logo (1995-1998)

Logo: On a gray stony background, there is a blue circular line with an large "A". The text "ction Time" (the "A" being filled in by the blue 3D "A") is seen next to it.


  • On some shows, a copyright date and/or the co-producer of the show appears below the logo.
  • Sometimes the logo is shown on a box.
  • There could be a co-producer variants with Carlton UK Productions (on Catchphrase) or Yorkshire Television (on Raise the Roof).

Technique: None.

Music/Sounds: Same as the last logo.


  • Seen on the 1995-1996 season of Catchphrase.
  • The logo also appeared on the Sky One game show Spellbound, Jeopardy! UK and Wipeout episodes from this time period.

8th Logo (1997-2000)

Logo: On the same gray stony background from the sixth logo, there is some text that says "action time" with "A" on the top and "Production" on the bottom.


  • Starting with the 1998-1999 series of Catchphrase, the text is on the bottom and reads "An Action Time Production".
  • On Wipeout, the 1997 BBC Manchester logo is shown below the logo.
  • On 1999 episodes of Catchphrase, the logo is shown with the 1999 Carlton logo.

Technique: None.

Music/Sounds: Same as the last logo.

Availability: Seen on later episodes of Catchphrase as well as Wipeout and The Mole episodes from the era.

9th Logo (2000-2002)

Logo: On a white background we see the word "action time" in the same font as the previous logo, also in purple. The words "An and "Production" is shown above and below the logo.


  • On Series 14 of Catchphrase (the first to feature Nick Weir as presenter), the logo is shown on the same background as the 1999 Carlton with the latter is shown below the logo. Sometimes the text is in white, or would have an URL below the logo.
  • On Series 15 and 16 of Catchphrase, the logo is inside a white box with the 1999 Carlton logo next to it.
  • On Series 17 of Catchphrase, beginning with Episode 23 of the season, the boxed version appears on an orange background, and appears in a split-view variant with the credits on the right (A format which all ITV shows, both Carlton and Granada, used at the time)
  • On Wipeout, the logo is on a purple background with the whole text in white and had the 1997 BBC Manchester logo.
  • On The Mole, the logo is in-credit with the text below reads "Production for Channel 5" and have a copyright stamp.
  • On It's Your Chance of a Lifetime, the logo is underneath the 1999 Carlton America logo.

Technique: None.

Music/Sounds: The end theme of the show or none.

Availability: Seen on later series of Catchphrase, as well as episodes of Wipeout, the UK version of The Mole and It's Your Chance of a Lifetime.

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