Action Media Group

From Audiovisual Identity Database

Credits
Descriptions by
MediaFreakyArchivist, Buzzfan120, CnowEnt and CLGCreator Returns!

Captures by
RSX-798

Editions by
RSX-798

Video captures courtesy of
LogicSmash and Broken Saw

Background

Action Media Group was an advertising sales company that was founded by Rick Pack in 1987. It handled advertising sales and representatives for companies, namely Casablanca IV, Blair Entertainment and Tradewinds Television. It went bankrupt in 1996, and got defunct while many assets were sold off in 1997, while closing outright.



1st Logo (1987-1990)

Logo: On a red-black-blue gradient background, we see the words "Action Media Group" in cursive with a gray shadow written in, while a spark appears. A red line then slides in while the words write. As the letters finish writing, the words "ADVERTISING SALES" zoom in and settle on the bottom right of the red line.

Technique: The writing of the logo, the line sliding, and the text zooming.

Music/Sounds: A drone sound effect with a bell clang, followed by a droning synth theme. Sometimes, the end theme plays over the logo.

Availability: Rare. Seen on various shows like Learning the Ropes and Tuff Trax.


2nd Logo (1990-1993)

Logo: On a gray marble background, we see the gold-white gradient letters "AMG" fade in and spread out, and then a shadow moves from the letters. Then, a gold line, with "ACTION MEDIA GROUP" in a Futura font spreads down from below.

Variant: Sometimes, the words "ADVERTISING SALES" fade in below the logo.

Technique: The spreading of the logo.

Music/Sounds: A whoosh, then a chime sound, ending in a synth note. Sometimes, the end theme plays over the logo.

Availability: Rare. Seen on Dracula: The Series, which the logo is preserved on reruns. Also seen on reruns of old movie packages, as well as Studio 22.


3rd Logo (1993-1997)

Logo: On a black-blue gradient background with some diagonal lines and copies of the sliding text, we see the 3D letters "AMG" in the same font as the previous logo, in gold pan out, and then zoom out and settle in the center. Then, two copies of the text "ACTION MEDIA GROUP", in the same Futura font as the previous logo slide in and merge together, which lands below "AMG", and then the text flashes.

Technique: The panning and zooming, the text sliding. Decent CGI animation.

Music/Sounds:

  • 1993-1995: A whoosh sound followed by a synth drone, with some waterdrop-like noises.
  • 1995-1997: A majestic orchestral fanfare with some chimes, ending in two notes.

Availability: Rare. Seen on Madison's Adventures: Growing Up Wild and reruns of Mystery Science Theater 3000, along with The Mystery Science Theater Hour.

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