AVRO

From Audiovisual Identity Database



Background

AVRO (Algemene Vereniging Radio Omroep; General Association of Radio Broadcasting) was one of the oldest and most popular Dutch TV and radio programme makers, specialising in popular programmes such as shows, plays, quizzes, series, drama and youth programmes. It was founded in 1927. However, it ended in 2014 when it and TROS joined themselves to form AVROTROS.

More logos can be seen here.



1st Logo (1969-1977)

Logo: On a black background, we see part of a ball machine, with a pendulum constantly diverting balls which ram into it. On the right side of the screen is the logo for AVRO at the time, which is "avro" in a abstract font.

Technique: Live action, with the logo plastered in.

Music/Sounds: A series of zaps in different pitches set against a horn. This ends with 3 zaps in a fixed order

Availability: Extinct.

2nd Logo (1969-1977)

Logo: On a black background, we see two chevrons made of the AVRO logo that change colors sliding and intersecting across each other. Another pair closer to the screen then slides in and a blue light appears in the center of the screen and slowly takes over the screen. 3 AVRO logos then zoom towards the screen in random places and two pairs of rings wipe in, getting smaller towards the center, and rotate out of sync. The "avro" text in an outlined font then quickly appears and turns into four circles that zoom out, along with everything else, to reveal a yellow AVRO logo zooming in quickly to the center of the screen, in which it slows down dramatically.

Technique: Cel animation.

Music/Sounds: A trumpet fanfare.

Availability: Extinct.

3rd Logo (1969-1977)

Logo: We see a man turning his radio on, followed by a cat on a couch, and wine being poured in a glass. After some clips of chips being poured in a small plate, an aquarium, a fireplace, a dog playing with a boy, a canary in its cage, and a full table, we see a blue background with text saying "een avondje avro" ("An evening of AVRO" in Dutch).

Technique: Live-action.

Music/Sounds: A signature song that goes like this: "Een avondje AVRO, dat schuift bij de kuis. (An evening of AVRO, this complements the clean-up.) Een avondje AVRO, daar blijf je van thuis. (An evening of AVRO, for that you keep yourself at home.)"

Availability: Extinct.

4th Logo (1977-1980s)

Logo: We see the new AVRO logo (styled in a curvy script), zooming out over a blue background while multiple circular outlines pass through the sides, in different colors like blue, red, yellow, turquoise and pink. The circles stop moving once a larger circle surrounding the screen is formed. A red outline appears around the AVRO logo with a white outline then drawing in. The other blue outlines turn shiny and sparkles appear around the logo.

Technique: Cel animation.

Music/Sounds: A jazzy rearrangement of the previous logo's theme, with bell notes when the sparkles appear.

Availability: Extinct.

5th Logo (1983, 60th anniversary)

Logo: On a starfield background, we see a outline of curved rectangle and 60 to trace. and a trail of "AVRO" appears

Music/Sounds: TBA

Availability: Extinct.

6th Logo (1983)

Logo: On a dark blue background with glitter effects, the screen tilted at 11 degree angle, the AVRO logo was traced by a laser, leaving the bicolored rectangle, colored blue on the top and dark blue on the bottom.

Music/Sounds: a rearrangement of the previous logo

Availability: Extinct.

7th Logo (1985-1988)

Logo: On a black background, multiple colorful particles flying around, top rectangle spins from right and bottom rectangle spins from left, caused the particles to form the AVRO logo, blue background fades in. and 2 rectangles stacked together.

Music/Sounds: TBA

Availability: Extinct.

8th Logo (1989-1992)

Logo: TBA

Variant: There's a variant where the slogan "EEN BEEJTE KLASSE KAN GEEN KWAAD" fades in below.

Technique: Late 80's CGI.

Music/Sounds: TBA

Availability: Extinct. Used as a ident during 1989-1992 on TV2 and 1991 on Nederland 1.

9th Logo (1992-1993)

Logo: We see a blue and white square facing to the right side to the screen. The square faces the camera and flies to the top of the screen, and then suddenly cuts off to the letter "A" of the logo (which has an extended middle line). The letter "A" goes to the middle of the screen and then the other letters of the logo appear and settle next to the "A", making the logo. The words "Dit was een programma van de" ("This was a program of the [AVRO]") fade in above it.

Technique: Everything.

Music/Sounds: The closing theme of the show.

Availability: Seen on programmes broadcasted by AVRO during the time.

10th Logo (1993-1997)


Logo: TBA

Technique: Everything.

Music/Sounds: The closing theme of the show.

Availability: Seen on programmes broadcasted by AVRO during the time.


11th Logo (1997-1999)

Logo: TBA

Technique: The practical live-action effects at the start, the logo then glows in CGI.

Music/Sounds: TBA

Availability: Seeing as it broadcasted during the 90s, it won't be possible to find this logo again in the Netherlands unless you look through tapes.

12th Logo (1999-2006)

Logo: On a blurred video of the parts of the new AVRO logo moving, we see three squares fading in. The first two squares show scenes of the broadcasted program. The words "je komt elkaar tegen bij de" ("you meet each other at the") fade in at the middle of the screen. The third square starts showing the deblurred video, and we see on it the "O" of the logo filling the screen. We then cut into the new AVRO logo forming. After the logo's formed, the company's URL fades in at the right-bottom corner.

Technique: Everything.

Music/Sounds: The closing theme of the show, followed by a whoosh, and a guitar/pizzicato tune then plays.

Availability: Seen on programmes broadcasted by AVRO at the time.

13th Logo (2006-2010)


Logo: TBA

Technique: Everything.

Music/Sounds: TBA

Availability: Seen on programmes broadcasted by AVRO at the time.


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