ATV (Russia)

Contents

1st Logo (1988-1990)	2nd Logo (1990-1997)	3rd logo (1990's)	4th Logo (1997-2005, December 8, 2010)	5th Logo (2005-20??)	6th logo (2008-Early 2010's)	7th logo (2010's- )

Background

In 1988 TV presenters of the Vzglyad program (see VID) founded the USSR's first private TV company called "Ассоциация Авторского телевидения" (Association of Authors' Television) or just "Authors' TeleVision". It started creating reports for Vzglyad. In 1990, they started broadcasting their own TV program called Press-Club. During the 90s the company became very popular in the country, with shows like Vremechko and Night Flight, and now the television studio is presenting the People Want to Know discussion program.

Note: ATV Russia is not to be confused with ITV's ATV; known as "Associated Television".

1st Logo (1988-1990)

Logo: We see an ultramarine-green-olive-dark red sky and a tiled blue floor. The outlined letters "ATV" in an abstract font and with the "T"'s lines being extended above the other letters, coloured sky blue, zoom in slowly.

Technique: 2D animation.

Music/Sounds: A snippet of the main melody to Harold Faltermeyer's "Axel F".

Availability: Extinct. Seen on the first television productions by the company.

Legacy: The stolen theme makes the logo unintentionally humorous.

2nd Logo (1990-1997)

Normal version
With "представлят" in yellow
With "представлят" in a pink-orange gradient
With the company's full name

Logo: We see a violet-blue sky and a chequered blue floor with a moving pattern (which is first used in the opening to Press-Club). The "ATV" logo from before, this time in gold, 3D and with the "T" outstretched even more, appears from the right, goes to the centre, and moves towards us slightly and stops, shining with a pink light. The floor's pattern continues moving.

Variant:

Sometimes, the word "ПРЕДСТАВЛЯЕТ" (PRESENTS) would type letter by letter in the lower part of the screen. The colour and font of the text may vary from pink-orange gradient colour in Times New Roman to yellow colour in a normal font.
On one program, the logo would zoom in farther from the screen to make way for bottom text spelling the company's full name in its native language, Авторское телевидение. This text would trail out on the bottom half of the screen before changing from just a white stroke to a purple colour.

Technique: Early CGI.

Music/Sounds: A very catchy synth theme with Russian lyrics written by Sergei Chekryzhov and sung by Alexey Kortnev, lead singer of Russian band Neschastny Sluchai/The Accident, singing "A-oh-A-oh-A T-T! A-oh-A-oh, V! A-oh-A-oh-A T-T!" then the singers yell "A-T-V!", followed by Kortnev saying the company name, then a two-note finish and a weird flourish.

Availability: Extinct. Appeared before Vremechko and Press-Club in the '90s, alongside other shows.

Legacy: It's a very memorable logo for the Russians.

3rd logo (1990's)

Logo: In front of what appears to be the headquarters of the company, a group of people, presumably various ATV employees, wave at the viewer. The footage pauses as the text "Авторское" and "телевидение" in white with a grey stroke appear on top and below of the staff respectively.

Technique: Mostly live-action.

Music/Sounds: The crowd's chant. In other cases, the closing theme to a certain program.

Availability: Extinct.

4th Logo (1997-2005, December 8, 2010)

Logo: On a black background, a lens flare appears, which then rapidly turns into a flash. When it disappears, we see the folded metallic letter "A" on a rocky background with shining guitar strings and ATV show clips around it (which we can see throughout the rest of the logo). Two seconds later, a sort of shine-flash effects appear on the "A", of which the latter is bigger and changes to the letter "T" in the same style. The "T" shows orange light stripes shortly before the shine-flash effects appear again, which transition to the letter "V", and the light stripes, this time being blue, are seen again. The shine-flash effects once again transition into another scene; this time we see a large yellow flash on the centre. A large ATV logo rises from the surface. The logo then shines, simulating an complicated SFX background.

Variant: Before Vremechko, there was a variant where blue stripes appear on the top and the bottom of the logo when the letter "V" appears and the Vremechko red sphere emerges from the ATV logo. The Vremechiko logo animates over the ATV logo.

Trivia: This logo was designed by Arutyun Dzhigonyan.

Technique: CGI.

Music/Sounds: A "macho" rearrangement version of the previous logo's music; now not only Kortnev sings throughout the chord progression and the lyrics are changed to "A-oh-A-oh-A T-T! T-oh-T-oh, V! V-oh-V-oh-V, A-T-V.".

Music/Sound Variants:

The aforementioned Vremechko logo had a different soundtrack, without lyrics.
Also this logo have a variant without announcer.

Availability: Ultra rare. Seen on some programs of this era. Also appeared in the trailer of their old YT Channel (atvrussia), which was uploaded on December 8, 2010.

5th Logo (2005-20??)

Logo: On a black background, there is a ATV logo from the 3rd logo, simply zooming in and sometime shines.

Technique: Simple computer animation.

Music/Sounds: None, or an announcer saying "Телекомпания АТВ" (ATV Broadcasting).

Availability: Rare; possibly seen before People Want to Know.

6th logo (2008-Early 2010's)

Logo: This is an in-credit notice where the ATV logo from the previous logo appears next to the year the production of the show took place. Underneath it is the copyright information.

Technique: None.

Music/Sounds: None, or the last few seconds of the end credits music.

Availability: Rare.

7th logo (2010's- )

Normal version
Silver version
Thin font version

Logo: On a black background, we see gold, uppercase text reading the company's full name as it slowly turns from right to left. Underneath it is text translating to "presents". The font for this logo may vary on some programs.

Variant: On one instance, all of the text is small and thin.

Technique: None.

Music/Sounds: None or the opening music of the program.

Availability: Current.