2K Games

From Audiovisual Identity Database

Background

2K Games is the main publishing brand of Take-Two Interactive. It was formed in 2005 in a second effort to contain several internal studios into one brand (the first was Rockstar Games). The company was born after Take-Two bought Visual Concepts from Sega for $24 million, which became the core of the 2K Sports label. Some studios changed their names in order to expand the 2K label, such as 2K Boston, Australia, Marin, West, China and Czech; of these divisions, currently only West (now 2K Vegas) and China (now 2K Chengdu) operate.

1st Logo (March 1, 2005-November 9, 2021)

Logo: We quickly move through a tunnel made of red frames and lines. The frames then transform into a red parallelepiped shield with two connected letters, "2K", carved on it. The shield rotates twice and the background lines fade to black. The word "GAMES" appears underneath the shield as it shines.

Variants:

  • Starting with Shattered Union, "GAMES" was removed.
  • On Nintendo DS games, the logo is still and lacks the relief effect.
  • On Carnival Games Mini-Golf for Wii, the logo is still on a white background.
  • On Charlie and the Chocolate Factory for GBA and Motocross Mania 3 for PS2, the shield's colors are reversed.
  • On Civilization Revolution, the logo is tinted in black, and is drawn by a caveman on a piece of rock.
  • On Evolve, the logo is tinted in silver (with the "2K" in black) and appears in a puddle, where it ripples.
  • On XCOM: Enemy Unknown, the logo appears on an electrostatic surface and is colored light blue with static and sinister noises. Here, the logo gets erased by an electric shortage.

Technique: The tunnel effect and the rotating shield.

Music/Sounds: A electronic breakbeat ending with a computerized announcer saying "2K".

Availability: Common. Seen on games like BioShock, Borderlands and Family Guy: Video Game! for PSP, PS2, and Xbox.


2nd Logo (March 25, 2022-)

Logo: We start with a grayish white background. Then, various black lines are drawn as they are accompanied by more multi-colored lines drawing. The camera zooms back to reveal the "2K" letters from the previous logo being drawn out by the lines as the background becomes red. The finished 2K logo, which is on a simple, unitalicized red box, then positions itself to the center of the screen in a blue-purple gradient environment and becomes 2D.

Technique: The drawings and the logo transforming.

Music/Sounds: First, we hear the sounds of sketching. A synth beat then plays when the 2K logo is created, and ends with an electric guitar note.

Availability: Brand new. It made its first appearance on Tiny Tina's Wonderlands.

Legacy: A well-done logo that welcomes players into a new decade for 2K Games.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.