21 Laps Entertainment

From Audiovisual Identity Database


Credits
Descriptions by
EnormousRat and Paperking99

Captures by
EnormousRat, Paperking99 and Broken Saw

Video captures courtesy of
Broken Saw, 4R Geo, GL, ifrequire and LogicSmash

Background

21 Laps Entertainment (stylized onscreen as twenty-one laps entertainment) is the production company of Canadian producer/actor Shawn Levy, formed in 1999. It was formerly known as Wunjo, Inc. until 2005, where it signed a non-exclusive deal with 20th Century Fox to produce their films.

In 2010, the company formed a partnership with agent-turned-producer Marty Adelstein (who also owns Adelstein Productions), forming 21 Laps/Adelstein to produce television shows, signing a deal with 20th Century Fox Television and hiring Becky Clements as president.

21 Laps Entertainment

1st Logo (April 4-July 4, 2006)

Logo: On a dark blue background, we see an aurora with a light. We zoom in quickly while the light glows into an abstract "21L". Under it is the stacked company name in purple.

Technique: Simple, but effective animation.

Music/Sounds: Some whoosh-like sounds. The WB airings used a generic theme and voiceover.

Availability: Very rare. Only appeared on Pepper Dennis.

2nd Logo (May 22, 2009-)

Logo: We see a bright orange flash, which appears to be the front end of a moving line of light, accompanied by five more lines. We then pan over to see them creating glowing pathways, emitting sparkles. Finally they create an abstract "21L" (same as the previous logo, but slightly thinner) and two lines collide in the very center, creating a flash. The result reads "21L", with "21" rotated 90 degrees left and a segment at the bottom of the "1" (which is supposed to represent a starting/finish line). The name below appears in dark blue underneath. Dots of light appear and float in the background until the logo fades out.

Variants:

  • Shortened and still versions exist.
  • Starting in 2015, the "21" is no longer rotated.

Technique: Great animation done by Picturemill.

Music/Sounds: An uprising synth tune with twinkling sounds and buzzing of the lines.

Music/Sounds Variants:

  • Sometimes, the opening theme of the film plays over or none.
  • An alternate version exists, in which the fanfare is re-arranged and a cheering sound is heard when the logo flashes at the end.

Availability: Common. It debuted on Night at the Museum: Battle of the Smithsonian and has been seen on films and TV series from the company since. This logo does not appear on Real Steel, This Is Where I Leave You or Rosaline.

21 Laps/Adelstein

(October 11, 2011-May 20, 2021)

Logo: Same as the previous logo, except a rotating starfield appears in the background, the dots of light are all gone, the burst of light is now orange, the abstract "21L" is replaced by a simplified, non-abstract "21LA" and the bigger text "adelstein" replaces "entertainment".

Variant: In later seasons of Last Man Standing, the logo is shortened.

Technique: CGI animation.

Music/Sounds: A dreamy sounding theme with twinkling sounds throughout. ABC airings used a generic theme and voiceover. In later seasons of Last Man Standing, the theme is shortened.

Availability: Seen on Last Man Standing. Also appeared on the short-lived Cristela.

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