1st Call Video Rights Ltd.

From Audiovisual Identity Database


1st Call Video Rights Ltd. (also known as First Call Video) was a New Zealand public domain home video distributor and a division of Philip L'Oro International Pictures. They were incorporated on 19 March 1984 and dissolved on 13 February 1992.


Logo: Starting off on a gray and white rhombus-patterned background, three flashing TV sets move upwards while a gray rectangular bar slides from the top right to the center. After a few frames, the background cuts to a rainbow sphere against a gray burst. At this point, the bar freezes and transforms into the stretching text "1st Call" while the background once again jumps to a green foreground color with horizontal and vertical red, blue, and white lines everywhere, which changes colors to gold, orange, deep pink, purple, and blue with the sequence repeating. When we reach the purple background, the TV sets from before, now horizontally aligned, scroll underneath the text, which finished stretching. After reaching the purple background again, the background changes to a similar shot of the aforementioned sphere background but with said shape consisting of different colors, particularly an emphasis on purple and pink shades. By this point, the TV sets have finished scrolling underneath and one of them are seen flying from the top right to the bottom left. Simultaneously, the rhombus patterns appear again and then the background with the lines. After the red background, we see a green-white checkerboard sphere on the top left against a black background with a black mouse briefly visible. Then, there is a gray box with five slots with metal wiring on top as well as the same object from before constantly changing opacity with its white color. This is all set on a flashing blue-white striped background for the first half and then we cut to four boxes and a background containing a gray and white checkerboard pattern. At this point, only the box disappears while the sphere continues to bounce around the screen. It then hits the top corner, changing the background to a vertically striped one with four transparent gold cubes with their lateral faces colored red and blue constantly inverting colors. After the ball hits the bottom, the background reverts back to the gray checkerboard background from before and then to the one with the box except the striped background is yellow. Also, the ball now scrolls to the left rather than bounce around. Not long after, the background changes to a red color with white stripes and multiple rotating blue circles with a "1n" cut-out sliding across. Then, there are multiple, scrolling gray boxes containing the company name in blue with a light blue shadow as well as a large circle in the same format as the last background behind the main text. After that, a different patterned background appears with a rainbow-striped rectangular bar appearing and a silhouette of a person flipping and sliding from the right. After the silhouette leaves the screen, the bar stops animating as a yellow upwards arrow flies from the bottom, reverting the background back to the previous one. And finally, the main text compresses into the vertical bar from the beginning and slides to the right.

Technique: Primitive and boisterous computer effects.

Music/Sounds: The same synthesizer fanfare as the World of Video 2000 logo (which may indicate it being stock).

Availability: Seen on many cartoon tapes in Australia and New Zealand that were distributed by Philip L'Oro International Pictures, which includes the Force Five and Classic Toons series, both of which were distributed by other companies in other nations. This logo was intact on both the beginning and end of a trailer of the former series on Krypton Force's VHS release of said series.

Legacy: It's yet another seizure-inducing home video logo.

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