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WBIR-TV (channel 10) is a television station in Knoxville, Tennessee, United States, affiliated with NBC. Owned by Tegna Inc., the station maintains studios on Bill Williams Avenue in Knoxville's Belle Morris section. WBIR-TV signed on the air on August 12, 1956, as a CBS affiliate, taking that affiliation away from WTVK (channel 26, now WVLT-TV on channel 8). During the late 1950s, the station was also briefly affiliated with the NTA Film Network. WBIR-TV was originally owned by a consortium headed by J. Lindsay Nunn and his son, Gilmore Nunn, owners of WBIR radio.


1st Logo (1978-1979)

WTVK (1978).png

Logo: We see a blue outline of a circle glowing on a black background. Inside the circle outline, we see the silver number "26" & the text "WTVK" also in silver but smaller & below said number. Below the circle outline, we see the orange text "Knoxville, Tennessee" as well.

Technique: None.

Music/Sounds: Only an announcer saying "WTVK Channel 26, Knoxville".

Availability: Extinct on Television.

Legacy: A simplistic, but rather special ID, as it uses the same colors as ABC's IDs at the time.

2nd Logo (1979-1981)

WTVK (1979).png

Logo: We see the fancy number "26" in yellow in the bottom left corner with the text "WTVK" also in yellow below said number on a dark blue background with a white frame taking up the screen. We also see the text "Knoxville" next to the text "WTVK", an elderly man in a white suit holding a black cat, & the program, day it premieres, & what time it premieres in white.

Technique: None.

Music/Sounds: A different announcer saying "WTVK Channel 26, Knoxville"

Availability: Extinct on Television, whereas it appeared after the ABC "You Only Live Twice" promo.

3rd Logo (1981-1990)

WTVK (1981).png

Logo: We see the same "26" as last time, but now in blue with a white outline & appears to "shine", with the white text "WTVKnoxville" below the number & the NBC logo at the time (1981-1986) beside the number on a black background.

Technique: None.

Music/Sounds: A Majestic 80s' Fanfare, which does match the NBC Spirit.

Availability: Extinct on Television.


(1992-Mid 1990s)

Logo: On a cloudy sky background with multiple aqua squares covering it, we see an aqua/white square, with the text "EAST TENNESSEE"S" in white at the top, the text "N E W S" in aqua in center, & the text "CHANNEL" in gray at the bottom. Below is the NBC Peacock & the white text "WBIR-TV" & "KNOXVILLE" between the number "10" with a heart in silver. The clouds can be seen moving.

Variant: For Upcoming Programs, the silver text "TONIGHT" is seen vertically right beside the square.

Technique: The Clouds moving, in which in other words, Live-Action. None for the Variant.

Music/Sounds: An announcer saying "News Channel 10, East Tennessee's News Channel".

Music/Sound Variants: For the Variant, it uses an Instrumental Theme.

Availability: Extinct on Television.

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