Syco Entertainment

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Descriptions by

Video captures courtesy of
Broken Saw


Syco Entertainment is a British multimedia entertainment company, headquartered in both London and Los Angeles, founded and owned by British entrepreneur and record executive Simon Cowell. It was formed in 2005.

1st Logo (September 11, 2013-)


Logo: On a black background, we see the letters of "SYCO" colored white with golden borders, spinning and shining. The golden word "ENTERTAINMENT" spins and reveals itself faster.

Technique: Glossy CG animation.

Music/Sounds: None or a whoosh-like noise.

Availability: Appeared on the company's shows, and used in tandem with the next logo since 2018.

2nd Logo (August 29, 2013; May 29, 2018-)

Syco Ent 2019.jpeg

Logo: On a black background, we see the darken stairs with the company name with spotlights behind them. The background brightens to white as the glow flashes in the center.

Technique: The spotlights and the background.

Music/Sounds: A flash sound with a electronic noise, or none after the closing theme.

Availability: Current. This first appeared on One Direction: This Is Us, but it didn't come back until 2018. Also seen on America's Got Talent: The Champions.

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